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CarpetsPlus recognizes Karndean with Outstanding Performance award

Export, Pa.– Karndean Designflooring was honored with an Outstanding Performance award by the CarpetsPlus membership, Feb. 27 at the group’s annual convention in Phoenix, Ariz.

The award recognizes the supplier who has had the best overall performance in the past year. Award recipients were voted on by the CarpetsPlus Color Tile membership, comprised of approximately 400 retailers. More than 50 suppliers were eligible to receive this distinction.

“It is a profound honor for Karndean Designflooring to be recognized by the CarpetsPlus Color Tile membership for the second consecutive year—last year as Supplier of the Year and this year for Outstanding Performance,” said Larry Browder, chief sales and marketing officer. “Our original visuals, reliable product performance and strong sales support enable us to offer our CarpetsPlus partners a product that increases their margin with less callbacks.”

Karndean Designflooring joined the CarpetsPlus Color Tile group in 2012.

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Karndean challenges guests to ‘see flooring differently’ at Surfaces

Export, Pa.—Karndean Designflooring marks the start of the 2018 show season at The International Surface Event in Las Vegas, Jan. 30-Feb. 1. Equipped with an expanded luxury vinyl product portfolio (including Korlok rigid core), a dedicated commercial space and a busy demonstration schedule, Karndean challenges guests to “see flooring differently,” not only in terms of design, product, partnership and support, but in terms of how the Karndean philosophy will grow their businesses in 2018 and beyond.

Karndean’s three formats—gluedown, LooseLay and Korlok—allow the company’s partners to “design flooring differently.” By blending multiple products into one design, incorporating wayfinding and zoning, and the use of design components and inlays within the gluedown ranges, these capabilities enable retailers, architects and designers to create a floor that aesthetically enhances spaces while adding functionality.

The ability to “design flooring differently” allows retailers to “sell flooring differently.” Each Karndean display board is designed to take the guesswork out of selling by giving a visual representation of the impact of Designflooring.

Demonstrations to show guests how to “install flooring differently” will be held on Jan. 30-31. See just how easily “Everything Clicks with Korlok” at 11 a.m. and 3 p.m. in booth #4507. Additional product demonstration and design clinics include “Increase Margin with Designflooring” at 10 a.m. and 2 p.m., and “Minimum Installation Time, Maximum Impact” at 1 p.m. and 4 p.m.

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Spotlight: Karndean Designflooring makes it easier to sell more

November 20/27, 2017: Volume 32, Issue 12

By Lindsay Baillie

 

Screen Shot 2017-11-27 at 1.31.47 PMFor retailers navigating the sea of LVT products, diversity is the key to success, experts say. This differentiation can be found in product design and development as well as experiences with a particular manufacturer. Karndean Designflooring aims to provide retailers with opportunities to increase their business via exclusive designs, top-notch customer service and creative marketing materials.

“At Karndean, we see flooring differently,” said Emil Mellow, director of public relations and communications. “We seek out expressive and intriguing forms in the natural world to influence our unique floor designs and combine these original features with cutting-edge design.”

Karndean Designflooring prides itself on its components-based flooring system, which was created to give consumers total control over the look and feel of their floors. Using this system, homeowners can choose the pattern of their floor with the option to blend products together or incorporate certain designs as inlays.

“Designflooring is a protected way for retailers to grow their business and prevents Karndean dealers from being out-shopped by competitors down the street,” Mellow explained. “As luxury vinyl specialists, we offer more than 200 products featuring internally developed designs and produce premium luxury vinyl across glue down, loose lay and rigid core formats so there is a Karndean-quality floor to fit any installation scenario.”

Retailers like Brenda Barber, president, Barbers Floors & More, Saint Johns, Mich., gets the concept. “Karndean outsells everything in our store—even carpet, which has always taken the lead. The close ratio for Karndean is 100% with people coming back at a later date for additional rooms. It is an easy sell for young, active families with children and pets; older couples want it because it takes the place of hardwood without the expense. I believe in it so much that [several of my family members] have Karndean and love it.”

Dealers say Karndean’s in-house designs coupled with selective distribution help the manufacturer provide its retailer partners with an edge over other flooring stores. As John Wright, vice president, Wright Furniture & Flooring, Hannibal, Mo., puts it: “Karndean’s vast selection in products, colors and different installation options—as well as the fact that its products are hassle free with no claims—make it easier to do business.”

Selling tools
To help retailers sell its products, Karndean provides dealers with various merchandising vehicles and marketing materials. This includes retail displays that showcase products on large-format boards to demonstrate detailed designs and color variation within the individual pieces, as well as ways to enhance a layout by incorporating design strips and inlays.

“Our platinum-level dealers are also equipped with our design table, which not only houses full-size product samples but allows designers and homeowners the opportunity to lay products on top of the table to experiment with different design options,” Mellow explained. “Retailers can also expect to frequently see their dedicated sales representative to provide the latest product knowledge and best practices.”

In addition to design-focused products and marketing materials, Karndean retailers can take advantage of qualified leads driven to their store through the “Find A Retailer” (FAR) tool found on the manufacturer’s website. Consumers can find their nearest Karndean Designflooring retailer, ranked by tier, by entering in a city, state or zip code, and filling out a form to have the retailer get in touch.

Another advantage to partnering with Karndean Designflooring is the company’s customer service team, which is available Monday through Friday from 8 a.m. to 8 p.m. EST. According to the company, it’s not uncommon for Karndean’s retailers and customer service representatives to be on a first-name basis.

For Richard Akel, manager, Akel’s Carpet One, Little Rock, Ark., Karndean’s customer service and employees help make the difference. “[As a corporation] Karndean has great people. They take your calls and answer your questions and are on top of any requests instantly.”

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Karndean hurricane relief program raises $16,000

Screen Shot 2017-11-13 at 10.59.20 AMExport, Pa.—After announcing hurricane relief plans in September, Karndean Designflooring has raised $8,000 to assist with rebuilding efforts following Hurricanes Harvey, Irma and Maria, which will be matched dollar-for-dollar by the company for a total contribution of $16,000. The proceeds will benefit the Houston Food BankCity of San Antonio Animal Care ServicesUnited Way of the Florida Keys and United for Puerto Rico.

In addition to implementing an internal gift-matching program, Karndean Designflooring used its US-based distribution centers in Pittsburgh, Dallas and Las Vegas as collection centers for goods requested by the Houston Food Bank and City of San Antonio Animal Care Services.

“Through the generosity of our employees and the outside community, we sent a total of seven pallets of supplies to our partner organizations,” said Bill Anderson, chief operations officer. “Our goal was to get supplies to the affected areas to be put to use as soon as the next pallet was filled.”

Members of the surrounding communities contributed to the company’s program as well. Students at St. Edmund’s Academy, an independent Pre-K through eight school in Pittsburgh, raised nearly $1,100 for the program by paying for “dress down days” and the Westmoreland County Humane Society contributed excess pet supplies.

“The response from both Karndean Designflooring employees and the surrounding communities was extraordinary,” said Larry Browder, chief sales and marketing officer. “Our employees have taken our core value of ‘people matter’ to heart, and we hope that this allows people to get back on their feet.”

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‘Pillars’ fortify Karndean’s corporate culture

September 11/18, 2017: Volume 32, Issue 7

By Ken Ryan

 

Screen Shot 2017-09-15 at 2.49.32 PMIn its 40-plus years, Karndean Designflooring has developed and maintained a closeness whereby every person has a voice. Even as it grew the company never lost sight of the importance of empowerment, where everyone from CEO Larry Browder to the warehouse worker had a say.

That corporate culture led Karndean to roll out its “4 Pillars” initiative, which covers product, selection, service and brand. “Every company has a corporate mission; we want to ensure that everyone in the company is working toward the same goal,” said Emil Mellow, director of public relations and communications. “We have always included staff on where we are going as a company. You grow to 172 people…how do you grab everyone’s opinion? The fact is every employee here touches all four of these pillars and is focused on helping us achieve our goal of becoming the leading global brand.”

The spirit of teamwork was evident at a recent meeting to discuss product design. A woman who helps produce the merchandising sample boards presented an idea on how to better streamline the production of the boards. “Although we have grown to employ approximately 100 full-time employees at our Export, Pa., facility alone, this new initiative makes our vision for the company clear to all our employees so that we can achieve these shared goals together,” Browder said.

The pillars in summary:

Product. It all starts and ends with quality product. To Karndean, quality products mean low callbacks for retailers and low claims. As a team they go through the entire process—designs, color, marketing, fashion trends—often working two to three years ahead of a product launch. “The reason is it takes time to perfect the technology, perfect the designs to deliver a high-quality, high-performing product at a competitive cost,” Mellow explained. A good example of that is Korlok, the company’s newest LVT line.

Selection. “We are solution providers, that is why selection is so important,” Mellow stated. “No matter your circumstances there is Karndean to service your needs.” Whether it is floating floors for subfloor situations, glue-down or LooseLay, Karndean strives to pick the right flooring solution without ever having to compromise to get a quality floor.

Service. Karndean keeps its inventory levels plentiful through three distribution centers that provide 48-hour turnaround time on products, and POS/merchandising. As Mellow explains, “You cannot be hard to do business with; we are very in tune to this. We have millions of square feet available. We have the inventory levels to fill the orders, and we have the POS materials to service our dealers.”

Brand. What does Karndean Designflooring’s brand represent? For many it translates into a trusted name with 40 years of experience. “We are partners with our retailers and commercial buying groups [i.e., Fuse Alliance],” Mellow said. “To the retail world we are a player, a big player. In the LVT world we are a known quantity, a brand associated with good design. We believe we are an industry leader in each of these pillars. No one has the design components, the stocking levels, etc., that we have.”

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Karndean expands hurricane relief program, donation drive to victims of Hurricane Irma

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa.—As the devastation wrought by Hurricane Irma is uncovered, Karndean Designflooring will expand its Hurricane Harvey relief program to include those affected by Irma as well.

After offering free freight to customers in Texas, Karndean will extended free freight to include customers in the state of Florida through Oct. 31, and is in the process of reaching out to dealers throughout the state to assess showroom damage and provide assistance.

In addition to the company’s current Hurricane Harvey donation drive to benefit the Houston Food Bank and City of San Antonio Animal Care Services, the company will also be accepting donations for United Way of the Florida Keys, who will distribute funds to nonprofits throughout Monroe County, Fla., who may not have the capacity to generate their own funds.

“At Karndean Designflooring, ‘people matter’ is one of our core values,” CEO Larry Browder said. “After watching the devastation unfold in Texas, Florida and the Caribbean, we feel compelled to provide support to our customers, retail partners and residents in those areas in any way that we can.”

Karndean Designflooring will continue to match monetary donations from employees.

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Karndean Designflooring assists hurricane relief programs, hosts donation drives

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa—Karndean Designflooring plans to work closely with hurricane relief organizations and impacted customers and retailers to aid in cleanup and rebuilding efforts in the coming months.

The company has waived its freight fee for customers in the impacted areas and is assisting retailers who have sustained showroom damage. In addition, the company has opened its showroom and distribution centers in Pittsburgh, Dallas and Las Vegas to receive donations for the Houston Food Bank and City of San Antonio Animal Care Services through Oct. 31. The donation drive is open to both Karndean Designflooring employees and to members of the public who wish to contribute. Wish lists of desired goods can be found on each organization’s website.

“We are committed to helping hurricane-impacted areas and our customers get back on their feet in any way we can,” said Larry Browder, CEO. “We are very grateful that our employees in those areas are safe and sustained minimal damage, but many others were not as fortunate. We realize that this is a long-term recovery effort and people who were impacted may not be able to rebuild for months.”

Internally, Karndean Designflooring has implemented a program to match monetary donations made by Karndean Designflooring employees, and additional gifts will be made to each organization in the company’s name.

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Karndean Designflooring named one of Pittsburgh’s top workplaces

Karndean_HQ_exterior_webExport, Pa.—The Pittsburgh Post-Gazette has recognized Karndean Designflooring as one of the top workplaces in the greater Pittsburgh area for the sixth consecutive year. The company ranked 21 out of 50 companies in the small companies category, which is comprises businesses with 50 to 149 employees in the greater Pittsburgh area, and received the overall award in the benefits category.

“One of the core values of Karndean Designflooring is that people matter,” said Larry Browder, CEO. “We view our employees as family and recognize the hard work and dedication they bring to the job day after day. We are extremely proud to receive these accolades from our employees for the past six years.”

The annual top workplaces lists are based entirely on employee feedback compiled by WorkplaceDynamics, a leading research firm that specializes in organizational health and workplace improvement. Employers are rated on factors such as company alignment, effectiveness, management and employee engagement; in addition to the basics, comprised of benefits, pay and flexibility.

“Time and time again, our research has proven that what’s most important to [employees] is a strong belief in where the organization is headed, how it’s going to get there and the feeling that everyone is in it together,” said Doug Claffey, CEO of WorkplaceDynamics. “Without this sense of connection, an organization doesn’t have a shot at being named a top workplace.”

The Pittsburgh Post-Gazette published the complete list of top workplaces in August 2017. For more information visit: topworkplaces.com/frontend.php/regional-list/company/post-gazette/karndean-designflooring.

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Karndean celebrates Korlok release at corporate headquarters

Screen Shot 2017-09-05 at 10.28.31 AMExport, Pa.—Karndean Designflooring welcomed area architects, designers, retailers and homeowners to its U.S. corporate showroom and headquarters outside Pittsburgh to celebrate the new Korlok collection—an innovative plank featuring rigid core technology, comprised of 12 colors in a 56 x 9 format.

At the event guests received a passport and traversed on a tour of the facility, where they discovered the global inspiration story behind each Korlok design at themed stops along the way. Karndean Designflooring’s internal product designers drew inspiration from North American and European woods, including Texas Ash, Oak and Butternut. The event also included interactive product demonstrations and giveaways.

Korlok features several elements that help both the speed and ease of installation. Its layers of premium performance include: a pre-attached acoustic foam backing, eliminating the need for a separate underlayment and making Korlok Karndean’s quietest floor to walk on; a 5G locking mechanism that allows installers to quickly click and lock planks together; proprietary, waterproof K-Core technology, providing a rigid core that allows for installation over most existing hard floors, such as ceramic or hardwood; and K-Guard+ surface protection, which provides hygienic, durable surface protection. These elements keep subfloor preparation to a minimum and make installation adhesive-free.

“As interior designers, we constantly seek the most high-quality products to enhance our interior spaces,” said Nancy Spears of Savoy Interior Design. “Korlok is at the top of my list for looking, acting and performing like wood, but has qualities that go beyond hardwood like that it doesn’t promote microbial growth, has acoustical qualities to meet educational and business needs, and is a true floating floor that can go over uneven surfaces.”

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Karndean to host Korlok launch party

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa.—Karndean Designflooring invites area architects, designers, retailers and homeowners to celebrate its new rigid core interlocking floor and find out why “everything clicks with Korlok” at the company’s U.S. corporate showroom and headquarters, Aug. 31 from 5 to 8 p.m.

After more than three years in development, join Karndean for the unveiling of its new Korlok collection, comprised of 12 colors in a 56 x 9 format that features rigid core technology. Korlok draws inspiration from North American and European woods, including Texas Ash, Oak and Butternut, with each design sourced and developed by Karndean Designflooring’s internal design team. The event, sponsored by Pittsburgh Magazine, will also include interactive product demonstrations, giveaways and much more.

In addition to visuals, Korlok features several elements that help both the speed and ease of installation. Its layers of premium performance include: a pre-attached acoustic foam backing, eliminating the need for a separate underlayment and making Korlok Karndean’s quietest floor to walk on; a 5G locking mechanism that allows installers to quickly click and lock planks together; proprietary, waterproof K-Core technology, providing a rigid core that allows for installation over most existing hard floors, such as ceramic or hardwood; and K-Guard+ surface protection, Karndean Designflooring’s tried and tested finish, which provides hygienic, durable surface protection that is easy to clean. These elements keep subfloor preparation to a minimum and make installation adhesive-free.

Like all Karndean Designflooring products, Korlok is waterproof, kid- and pet-friendly, and carries a lifetime residential warranty. For commercial applications, Korlok carries a 15-year warranty and a 20 mil wear layer.

For more information and to RSVP, visit karndean.com/korloklaunchparty. Reservations should be completed by Aug. 21.