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Stanton names Siebold to dual manager roles

Geoff SieboldSyosset, N.Y. — Stanton Carpet Corp. has named Geoff Siebold to serve as both Antrim national sales manager and Stanton midwest regional sales manager reporting directly to George Forte, vice president of sales. Stanton Carpet CEO and president Jonathan Cohen made the announcement.

In his newly created position as Antrim national sales manager, Siebold is responsible for growing the overall business in the U.S. and Canada through increased participation with existing accounts, maximizing new opportunities and continuing to educate Antrim’s account partners and sales team about products and capabilities.

As Midwest regional sales manager, Siebold will be responsible for growing the Stanton and Antrim brands in the midwest region through existing dealer expansion as well as new and complementary business. Tim Cargill will continue to manage a smaller region and handle the Ohio territory.

Siebold joins Stanton following his successful representation of the Antrim brand in the Chicago metro area since 2009 while operating his independent sales agency since 2008. Prior, he held posts as national sales manager and midwest regional manager for other flooring brands.


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Stanton partners with Norwest Equity Partners

Syosset, N.Y.—Stanton Carpet has announced it has partnered with Minneapolis-based Norwest Equity Partners (NEP), a middle market investment firm with nearly $5 billion in capital under management. NEP has made a majority investment into the company along with substantial investments from Jonathan and Sy Cohen, as well as other management team members.

As part of the deal, Stanton’s team will continue to lead and operate the business from its Syosset, N.Y.- and Calhoun, Ga.-based facilities. NEP has been investing alongside business owners and their management teams for more than 50 years, and Stanton’s affiliation with it is a strategic partnership based on long-term growth plans for the company. Continue reading Stanton partners with Norwest Equity Partners

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What happens in Vegas shouldn’t stay in Vegas

by Celia Payne

Las Vegas—Surfaces 2012 presented the opportunity to shine—even brighter than the Vegas strip. The successful protagonists at the show know you must set yourself apart among a sea of introductions. Continue reading What happens in Vegas shouldn’t stay in Vegas

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Executive forecast: Carpet mills continue to invest in technology, hope for a turnaround

Carpet mills continue to invest in technology, hope for a turnaround


By Louis Iannaco


In broadloom, it continues to be about the housing market and, according to mill execs, jobs. 2011 can best be described as flat, and as for what executives see for 2012, all indicators continue to point to housing/the economy and unemployment as key indicators for the category’s health.

This is not to say mills have not invested in themselves, and plan to do so in the coming year with technology and social media playing major roles. A light at the end of the proverbial tunnel continues to be commercial, which once again fared better than residential. Continue reading Executive forecast: Carpet mills continue to invest in technology, hope for a turnaround