Chicago—At NeoCon 2018, Shannon Specialty Floors named Ellie Dowden Priester director of marketing—a newly created position that she was promoted to here.
“Ellie has played a pivotal role in the growth and development of our PR, product development and social media marketing,” said Jeff Collum, president and CEO, Shannon Specialty Floors. “She has had overall creative influence on all marketing initiatives for several years now and has recently moved us into the Teknoflor brand initiative in an exciting fashion.”
In addition to her work with Teknoflor, Priester has been a driving force in JUST certification and the Living Product Challenge as well as the company’s participation in the International Living Building Council.
Commack, N.Y. — CBC Flooring is pleased to announce it is continuing to expand its distribution channels by adding Edge Agency, based in Covington, Wash., as its newest agent. Edge Agency will represent CBC’s brands in the states of Washington, Oregon and Alaska.
Eric Ellis, principal and owner of Edge Agency, previously worked for Eco Agents and has been representing CBC’s brands for four years. Continue reading CBC names new agent for pacific northwest region
By Ken Ryan
The shift toward resilient products in the flooring industry away from other hard surface offerings has created market opportunities for leading suppliers, as well as increased competition globally, particularly from China.
On the plus side, the soft economy has favored lower cost, performance value options like vinyl flooring in both residential and commercial segments; however, skyrocketing raw material costs have prompted some major manufacturers to pass along the increases, making for a rather volatile market as 2011 comes to a close. Continue reading Executive forecast: Economy continues to favor resilient category