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Russ Delozier chosen for Top 75 Elite Executives

Dalton, Ga.—Russ Delozier, director of environmental innovation for J+J Flooring Group, has been honored as one of America’s Top 75 Elite Executives for Environmental Leadership.

The recognition comes from Business Sector Media, LLC, (BSM) a thought leadership institute focused on energy and environmental management. Through its Colorado headquarters, the BSM hosts a multifaceted portfolio of events and high-growth digital media platforms.

Delozier was selected as one of the country’s Top 75 based on J+J’s attention to the potential impacts of every aspect of their business—and an ongoing commitment to measure environmental and social performance with as much stringency as financial performance.

“I have been fortunate to work with a corporate leadership team that not only embraces, but actively challenges me, and our product and operations teams, to think big and execute,” said Delozier. “I am proud of J+J’s progress on our environmental metrics. I am even more proud of our company culture and commitment to transparency, and believe we are making a meaningful difference.”

“We could not be more proud of Russ,” said James Lesslie, president of Engineered Floors’ commercial division, which includes J+J and Engineered Floors Contract. “Talking about sustainability is easy but taking the long, hard road to do what is right requires creativity, vision and relentless dedication. Russ has demonstrated these qualities for years, and it is gratifying to see him recognized in the industry for his leadership.”

Delozier has led J+J’s environmental performance strategies for seven years. Prior to leading J+J’s environmental initiatives, Delozier held a management position at another flooring manufacturer and worked as an engineer at DOW Industries.

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Engineered Floors to offer video mill tour of new plant

Screen Shot 2014-01-23 at 10.05.58 AMDalton — Engineered Floors and Dream Weaver Carpet are announcing the next phases of their rapid growth at Surfaces. Dealers will be encouraged to ask about “SAM,” which the company describes as the largest carpet mill on a single site in the world. Engineered Floors and Dream Waver Carpet will give dealers a video mill tour at the show.

“We’re in tune with the carpet consumer and making carpet people want to buy, as evidenced by the increasing demand for our products,” said Gary Hollowell, vice president of sales and marketing. “The design benefits of our solution dyed Purecolor fiber allow us to create the tonal combinations of colors consumers are asking for today. Solid color carpet is quickly becoming passe with customers who want better performance and a more natural appearance on their floors. Our multi-color and tonal solid sales continue to increase as a percentage of our business.”

In 2014, Engineered Floors and Dream Weaver Carpet are adding 14 new styles and increasing the individual feed yarn colorations by 30%. This will allow for an exponential expansion of color combinations for consumers to choose from.

“Solution dye technology allows us to create many more color combinations that you cannot achieve in conventional piece dye technology,” said Melvin Silvers, president of Dream Weaver Carpet. “In addition, the enhanced performance of solution dye allows us to be the only mill that offers lifetime stain, fade and bleach resistance on 100 percent of our branded product offerings.  So with Purecolor solution dyed polyester, you can have both design flexibility and superior performance at a competitive price.”

Also new for 2014 is the Dream Weaver PureSoft Cashmere Space Saver Display. Fitting in just a few square feet of floor space, this display holds eight 20 x 30 sample blankets of Dream Weaver’s most popular PureSoft styles. The center panel lists the easy care advantages of this “soft as cashmere” carpet.

“Since we broke ground on our first manufacturing facility in 2009, we’ve been on a steady, fast growth trajectory,” said James Lesslie, assistant to the chairman. “In four years, we have never experienced a month that we did not have new equipment on order. Now, two plants later, as well as several expansions and a third plant on the way, it is safe to say we’re the fastest-growing carpet manufacturer in the world. We invite dealers to learn more about us.”

Engineered Floors and Dream Weaver Carpet will be exhibiting in booth S7549.

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Polyester continues to take share

by Emily J. Cappiello

During the past few years, nylon has been losing market share to polyester in the residential carpet fiber market. While nylon remains the top dog in the commercial segment, industry insiders predict that the shift toward the use of polyester on the residential side will continue during the next few years.

“Solution-dyed polyester is continuing to experience strong growth in the first quarter of 2012 at the expense of nylon,” said James Lesslie, assistant to the chairman, DreamWeaver/Engineered Floors. “If you look at the worldwide marketplace in synthetic fiber, polyester is a 90 billion pound marketplace and nylon is a 6 billion pound marketplace.” Continue reading Polyester continues to take share

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Engineered floors, Dream Weavers announce price increase

Dalton—Officials at Engineered Floors announced a price increase of 6 to 9% on all its residential carpet, starting March 19 on all orders and on all shipments starting April 2, 2012. This price increase also applies to all Dream Weaver products, said James Lesslie, assistant to the Chairman, for Engineered Floors. “Like everyone, we’ve been hit with rising raw materials prices,” observed Lesslie. “However, we believe our products will continue to deliver the best overall value in the industry.” Customers for either brand are urged to contact their sales representative for more details. Continue reading Engineered floors, Dream Weavers announce price increase