Posted on

IVC US names David Sheehan SVP of product management

Screen Shot 2017-02-02 at 12.45.50 PMDaltonIVC US, a division of Mohawk Industries, and Mohawk Resilient updated the company’s resilient product team today. David Sheehan will now serve as the senior vice president of product management.

“David brings more than 24 years of talent and experience in sales and marketing, with strengths in product management and strategic planning,” said Paul Murfin, president of IVC US and Mohawk Resilient. “In his new role, David will lead product management for our residential business as we expand product plans for rigid LVT, flexible LVT and sheet vinyl across multiple channels and brands. I am confident that David’s ability to build relationships, while effectively improving processes, will benefit the business and our customers.”

IVC US became a part of Mohawk Industries in 2015 and since then has expanded both its team and resilient capabilities.

“I’m excited to join such a bright and talented team at IVC and Mohawk Resilient,” said Sheehan. “With the combination of having the most recognized brands in the industry and our innovative technology, we are very well positioned to become the leading resilient manufacturer in North America. The passion at every functional area, including sales, marketing, product management, finance and manufacturing, is exhilarating. I am looking forward to seeing our collaborative efforts win in the market place.”

Posted on

Mohawk Industries to create 200 jobs in Dalton

Mohawk_Industries_logoDalton—Gov. Nathan Deal today announced that Mohawk Industries, the world’s largest flooring manufacturer, will expand its existing vinyl flooring operations in Dalton-Whitfield County. This project will significantly increase the company’s current U.S. luxury vinyl tile (LVT) manufacturing capacity. The $100 million capital investment in infrastructure and equipment will generate approximately 200 jobs for the region.

“Mohawk’s continued expansion in Georgia underscores how a premier flooring manufacturer helps Georgia’s entire floor covering industry remain competitive,” Deal said. “This is a great indicator of the resilience of the carpet and floor covering industry. We look forward to Mohawk’s continued job creation and investment in our state.”

The project will increase Mohawk’s production of flexible and rigid LVT (WPC) products for both residential and commercial applications. Mohawk currently employs more than 34,000 individuals worldwide and approximately 10,250 in Georgia.

“Mohawk currently is starting up its Dalton LVT plant, which will be operating at full capacity by the end of 2016,” said Brian Carson, president of Mohawk Industries’ Flooring North America segment. “This major investment to expand our U.S. LVT production will meet increased demand for our unique products and enhance Mohawk’s position as the global leader in LVT, the world’s fastest growing flooring category.”

Mohawk acquired the IVC Group in 2015, positioning the company at the forefront of the global vinyl flooring market. The acquisition added state-of-the-art manufacturing capabilities in both in Europe and North America, including the world’s largest, most efficient LVT production lines in Dalton-Whitfield County.

“As the flooring industry leader, we will bring the same exceptional design and performance features to the LVT that we have in our other product categories,” Carson said. “Combined with our industry-leading national distribution system, this expansion will provide our customers with the broadest product offering and the highest level of service in the LVT category.”

“This is the third major investment on this site and this expansion will complete the build-out of the property that we prepared for IVC back in 2010,” said Whitfield County commission chairman Mike Babb. “This is proof that the economic development process works and that the effort was worthwhile. We are very pleased that the company continues to grow and thrive and we appreciate all that Mohawk does to help our community.”

Georgia Department of Economic Development (GDEcD) regional project manager Stephanie Scearce represented the Global Commerce division in partnership with Mohawk Industries, Dalton-Whitfield Joint Development Authority and Dalton Utilities.

“We are excited about Mohawk’s choice to expand their operations in Dalton-Whitfield County,” said GDEcD commissioner Chris Carr. “Existing industry accounts for a major portion of the state’s investment and job opportunities, and we look forward to working with Mohawk and our partners in Dalton-Whitfield County to ensure they have the resources they need to continue to deepen their

Posted on

T&L Distributing expands with IVC US lines

Screen Shot 2016-04-04 at 10.37.53 AM Dalton–IVC US announced that T&L Distributing is expanding its product portfolio and distribution coverage to all three of IVC US’s floor covering offerings across multiple states.

Effective April 15, T&L Distributing will distribute IVC US’s Flexitec fiberglass sheet vinyl, Balterio laminate and Moduleo luxury vinyl tiles and planks in Texas, Louisiana, Mississippi, Arkansas, Oklahoma, and Western Tennessee.

“We’re excited for the new opportunity with T&L Distributing and the increased regional coverage,” said Jim Chepalis, director of distribution and strategic accounts, IVC US. “T&L has proven successful with our Moduleo collection, and we’re eager to see what they can accomplish with our Flexitec sheet vinyl and recently launched Balterio laminate collections.”

T&L Distributing is headquartered in Houston, with distribution centers in the Texas cities of Austin, San Antonio, Dallas and Lubbock, as well as Shreveport and Baton Rouge, La., and Oklahoma City, Okla.

T&L attributes its longevity and achievements to a corporate emphasis on integrity in customer service, and building relationships with clients that stand the test of time. “Our relationship with IVC US has continued to grow and strengthen over the years, and we’re looking forward to exploring this new venture and what successes lie ahead for us together,” said Bob Eady, president, T&L Distributing.

Posted on

IVC US announces changes in executive leadership

Murfin is now president of IVC US.
Murfin is now president of IVC US.

Dalton—IVC US has made distinct modifications to its executive leadership team in conjunction with the Mohawk Industries acquisition.

Xavier Steyaert, co-CEO of IVC US, will be leaving the company after a decade of service. Steyaert has decided to pursue other personal and professional projects, and has agreed to remain on board through the end of Q1 2016. Steyaert was a founding member of IVC US when he moved to the United States in 2005 to start the company.

With immediate effect, Paul Murfin has assumed the role of president of IVC US and continues to lead its North American vinyl division. Murfin joined IVC US in 2011 and has been partnering with Steyaert since 2012 as co-CEO.

Andrew Kearton, vice president of manufacturing, IVC US, has been promoted to senior vice president of operations, and is responsible for manufacturing, operations and logistics. Kearton joined the company in 2010 and has been IVC US’s manufacturing leader since the start of its first sheet vinyl plant.

“It has been a unique experience to be part of IVC’s rapid growth in the North American market,” Murfin said. “We will miss Xavier and recognize his significant achievements over the last decade. We have formed a tremendous partnership over the last few years. At the same time, I am also excited about this new opportunity for me personally, and the future of the business now that we are part of the Mohawk Group.”

Posted on

Shnier partners with IVC US

Screen Shot 2015-09-09 at 9.59.08 AMDalton— Shnier will join IVC US’ network of distributors to service Western Canada, effective Jan. 4. Shnier will carry the full line of IVC US’ Flexitec fiberglass sheet vinyl collection.

“Shnier’s mission of being a step ahead has created a culture of pride throughout their organization,” said Jim Chepalis, director of distribution and strategic accounts, IVC US. “Their innovative retail programs and outstanding logistics make Shnier a great partner.”

Posted on

Apollo Distributing partners with IVC US

Screen Shot 2015-04-07 at 5.00.20 PMDalton—Apollo Distributing has joined the IVC US network of distributors. Based in Fairfield, N.J., Apollo will carry a full line of IVC exclusive offerings including Flexitec, Blueprint and Next Level sheet vinyl collections, IVC’s Moduleo LVT collection, as well as Balterio laminate by IVC.

“We are excited to partner with Apollo Distributing Company,” said Jim Chepalis, director of distribution and strategic accounts for IVC US. “With our continued aggressive growth plans across all three categories of LVT, sheet vinyl and laminate, Apollo provides excellent logistics, a valued sales team and a solid reputation in the marketplace.”

Posted on

Murfin sheds light on IVC, industry change

March 30/April 6, 2015; Volume 28/Number 20

By Ken Ryan

murfineditedCincinnati—Paul Murfin, co-CEO of IVC US, was the headline speaker at the Gilford Flooring spring event where he addressed independent dealers about the rapid ascent of IVC, an ever-changing flooring landscape and how retailers can compete amid increased competition.

Founded in 1997 as part of the Balta Group, IVC US “is still a teenager,” Murfin said, but a fast-growing one at that, doubling in size in the last three years.

Everything IVC touches seems to turn to gold these days. Two years ago, IVC expanded into the laminate category by acquiring Balterio, the Belgium-based fiberboard and laminate floor divisions of Balta Industries. “We bought Balterio in a laminate market no one wanted to talk to us about,” Murfin said. “In the last year we have taken orders for 2,000 displays.”

Murfin told retailers most people do not realize that IVC has 1,250 employees worldwide, has a presence in 110 countries and is the largest supplier of residential resilient flooring in the world. “We are the No. 2 supplier of sheet vinyl and I expect we will be No. 1 at the end of this year.”

Even before Mohawk Industries acquired it, IVC US was the fastest growing resilient company in the industry. In the last four years IVC has built two LVT facilities, one sheet plant, expanded into laminate and invested $400 million into its business.

“What is the formula?” Murfin asked. “Passion for new technology and an obsession for operational excellence. We buy the latest equipment and drive our people to achieve excellence. No. 2, a passion for color and design.” He noted that each cylinder used to create a new design costs $100,000; IVC has invested $1.7 million in design cylinders alone.

“We are very focused on product performance and have some of the best performing products in the industry. We are customer focused. We find a way to say, ‘Yes.’ I work for a company today that is concerned about what is best for you.”

He called IVC a “perfect fit” for Mohawk and said the company can help Mohawk grow beyond North America, particularly in Europe and Russia.

Industry growth

In a word, today’s flooring industry is “dynamic,” Murfin said. “You have felt moving to glass [in sheet vinyl], VCT shifting to rubber, a continued shift of soft surface to hard surface, broadloom to modular with massive increases in carpet tile in the commercial segment, you have an almost fanatical interest in LVT. Today it’s a smaller industry with, unfortunately, fewer independent dealers than ever before. It is also a consolidated industry.”

He noted that the rate of growth and change is going to be even greater in the next five to 10 years, “and we need to pay attention to these changes. Today you are getting competition in floor covering at a pace you never saw before. The percentage of the Internet flooring business is 7% to 10% but growing rapidly.”

Because flooring dealers face a bevy of new threats, from Floor & Décor to warehouse clubs and the web, Murfin offered a few pointers for independent dealers:

1) Make sure you have a presence on the Internet and that you are relevant in a local search. If a consumer is looking for a dealer in Covington, Ky., and that is your market, make sure your name comes up.

2) Your showroom is a big asset. Are you making the most out of it? The first impression a consumer has is when she walks into your showroom. Think of ways you can get better in your business, such as lead generation.

3) Work with suppliers that are committed to your success. Seek out those who are the future and not the past. You need to do business with people who will stand behind their products.

Posted on

Resilient: ‘Something for everyone’ now suppliers’ goal

February 2/9, 2015; Volume 28/Number 16

By Jenna Lippin

(First of two parts)

Screen Shot 2015-02-09 at 2.49.23 PMExperts project the resilient category will continue to grow 15% every year through at least 2019, which is good reason for manufacturers to continue to invest in new facilities and develop product innovations.

This year is shaping up to be the year of WPC, or wood plastic composite, with more and more companies launching products that follow in the footsteps of USFloors’ widely popular COREtec offering.

In terms of design, the indiscernible wood/stone visual remains hot, with many companies developing looks that can lean in either direction, meaning they can appeal to an even broader customer base.

Wider, longer and generally larger is still hot in both LVT and LVP formats, while embossing has picked up steam to enhance realism. Sheet is growing as well, offering easy, fast installation and durability with visuals just as strong as those available in tiles and planks.


Armstrong at Surfaces fortified its most successful products. For example, LuxePlank with FasTak now has an updated display with changes made to modular units so products can be showcased in a more linear fashion, making samples easily removable.

New Alterna styles were previewed in Armstrong’s showroom off the show floor in advance of their spring launch. The line, which has seen success with authentic stone visuals, has been updated to include more contemporary designs that are a mix of both wood and stone in grays, beiges and creams.

Armstrong’s StrataMax sheet, targeting the property management and multi-family market, features a good/better/best system based on varied finishes and thicknesses. All products include the ToughGuard inner layer that is a limestone/felt blend. StrataMax Value and StrataMax Value Plus received new additions with the latter including a urethane finish. Options within the line range from 55 mil to 65 mil.


After taking a 12-year hiatus from the show floor, Congoleum exhibited its recent “transformation” via revamped products, displays and a butterfly theme.

First on the list was the Timeless collection, which has been revamped with the creation of a cohesive good/better/best line: Endurance, Impact and Structure at 8mm, 12mm and 20mm, respectively, offered in a dry back tape system and click.

Timeless is the “big one” for Congoleum this year, followed by Armorcore, a new sheet line. ArmorCore’s options are easy to navigate: ArmorCore is a PVC felt-backed base product offered in perimeter glue down; ArmorCore Pro includes Ultratech with loose lay and perimeter glue down installation options; ArmorCore UR with urethane is available in perimeter glue down and ArmorCore Pro UR comes with both urethane and Ultratech, offered in loose lay and perimeter glue down installation options. The line includes 24 designs, all available in each construction.

DuraCeramic gets a new display system as well as new SKUs. Along with updated branding, including a new logo, the DuraCeramic display is now more user friendly. The updated products include 10 new SKUs in 12 x 24 and 10 in 16 x 16.

Airstep also has a new display, helping create a better shopping experience for the target female consumer in terms of size and navigability. The display is clearly color-coded so products can be easily found and samples easily removed from racks to lay on the floor. There is room for both best-selling staple products and the 15 new SKUs, which feature an emphasis on wood and few repeats.


Screen Shot 2015-02-09 at 2.48.46 PMEarthWerks’ primary message this year is emphasizing its three-decade history as a trusted LVT supplier.

New products include Trenton, offered in 18 x 18 and 18 x 36 formats with designs that address gray color trends through a blended wood and stone visual, and Park Hill, a wood polymer composite offered in 7 x 48 planks that range from gray tones to traditional browns.

Also new is Cocktail, a 7 x 48 plank in bold colors—such as blues and greens—and Regalia, offered in 12 colors and two plank sizes, 9 x 60 and 7 x 48, with Välinge’s 5G locking system. What differentiates Regalia is its deep registered embossing, making the product realistic looking in both trendy and traditional colors.

The company updated its original Choice display with additional towers. Avante, Aurora and Regalia are standout products in the display, but offerings can be mixed and matched as each individual retailer prefers.


Despite being off the main floor, IVC’s Surfaces space was bustling. While the company decided to be a bit more understated at the show, both because its new LVT factory isn’t quite ready yet and it had a major sheet vinyl launch last year, it did unveil its new Embellish collection, its first complete embossed-in-register LVT within the Moduleo line.

Embellish features 11 wood SKUs in an XL plank format of 9.5 x 59 with either click or glue down application for either residential or commercial use. Embellish rounds out Moduleo’s good/better/best/premium collection, joining the new Caliber (a slightly thinner option available in click) at good, Vision at better, Horizon at best and Embellish at premium.


Building upon the successful unveiling of its Luxury Vinyl Sheet line and Color Select selling system at Surfaces 2014, Mannington has decided to convert the program to the felt side of its business. With traditional felt-backed vinyl the company will now offer 40 patterns in three performance levels designed around lifestyle. Some new patterns have been added in conjunction with the new selling system, including Stone Harbor, which features what seems to be the hot visual for 2015: a blend of wood and stone.

In Adura, the theme for Mannington this year is getting back to basics. Arriving this spring are five new designs that range from trending visuals to classics. Some new patterns were reintroduced, such as Vibe, which was a top seller for Mannington but now includes more muted color tones.

Raskin Gorilla Floors

Screen Shot 2015-02-09 at 2.48.11 PMWith the LVT business in constant growth mode, Michael Raskin, president and CEO, decided to round out the entire portfolio with the company’s biggest launch ever.

Interwoven was the hit of the show. A woven vinyl product that is laminated on an LVT backing, Interwoven has the same backing as the company’s successful Elevations line, allowing end users to mix and match products, creating seamless transitions and custom designs.

R9 LVT was the big introduction from Raskin Gorilla Floors, featuring unique patterns created by Raskin himself. The line is geared toward the A&D community, mainly in fashion-forward, urban areas like Miami, Chicago and Manhattan. All offerings are offered in 18 x 36 with some in 36 x 36 and one in an extra large 59-inch plank.


New from the hot COREtec line is COREtec One, which is set to come out this month. With a 3 mil construction, One is lined up to go “head-to-head with IP pirates.” It doesn’t have cork on the back like COREtec Plus, but it has all of the other features including water resistance, easy installation and dimensional stability.

COREtec Plus HD is USFloors’ first embossed-in-register offering. The line includes eight SKUs and wider, longer planks with some of the same features as COREtec Plus XL but with graining and embossing that will create a more realistic appearance. It is set for release later this year.

Some visuals will carry over across the COREtec line, allowing for consistent options in different constructions.

Posted on

Resilient: Sheet vinyl shows its resolve

January 5/12, 2015; Volume 28/Number 14

By Ken Ryan

Screen Shot 2015-01-16 at 12.51.36 PMIf a rising tide lifts all boats, then perhaps the same truism can be applied to the vinyl category: The great success of luxury vinyl tile has raised the profiles of other vinyl products as well, notably the sheet category.

According to top executives, including Paul Murfin, co-CEO of IVC US, and Dan Natkin, senior director, residential products, Mannington, sheet vinyl has shown “nominal” (i.e., single-digit) growth in 2014. And while it may pale in comparison to the growth seen by LVT, sheet is still growing and has many viable applications, both residentially and commercially.

“Sheet continues to be one of the best values and is a practical product for PM [property management] markets,” said Rachel Lombardo, general manager, residential vinyl sheet, Armstrong.

Murfin went a step further, calling sheet “the best value in the business. For the young consumer out there who has no preconceived notion of what flooring is or does, and who is simply looking to put an attractive floor in her home, sheet is a great option.”

Natkin said sheet is an inexpensive remodel product that is ideal for people who are looking to spruce up their homes before selling it. “It remains a very viable product category. As a price/value proposition, it is probably the most affordable flooring category with the exception of carpet—and it is way more durable than carpet.”

Sheet has also gained momentum in commercial projects. As per Alan Fennell, director of hard surfaces, Beaulieu Commercial, “From a commercial viewpoint, due to the unprecedented success of LVT over the past number of years, clients are paying more attention to vinyl flooring options in general, and sheet vinyl is benefiting from this vinyl resurgence. Sheet has also improved dramatically in terms of visuals, quality and environmental aspects over the past number of years.”

Lombardo said the flooring market is being driven by products that install easier and faster, and, as such, sheet has become a viable option. “Sheet is a very practical product with high ease of installation and repair, and makes for an attractive alternative to flooring with the attention to high-end design.”

In terms of segments within sheet vinyl, Murfin noted that fiberglass would grow while felt is “relegated” to the single-family builder market that is driven by habit and price.

Seizing marketing opportunities

Screen Shot 2015-01-16 at 12.51.26 PMIn residential projects, home renovations of bathrooms, kitchens and basements are the primary areas where sheet is being installed. “Comfort underfoot, warmth and sound reduction are the main reasons sheet vinyl is seeing some resurgence in the residential space,” said Sophie-Tanya Lupien, vice president of marketing, residential, Beaulieu Canada. “Some of the newer visuals are amazing and very easy to maintain.”

Healthcare—including assisted-living facilities—is the biggest market for resilient flooring products on the commercial end, with sheet goods strongest in this particular sector. The reason, executives explained, is because of the specific and demanding performance requirements of the health care space. This has allowed a flexible, durable and green product like sheet—especially homogenous sheet—to make significant inroads. Homogeneous sheet is primarily intended for use in commercial and light commercial buildings, and is frequently installed in healthcare facilities because of its superior durability and high resistance to wear, cuts and stains. Additionally, the seams can be welded to seal out germs and moisture.

“We have been gaining market share in sheet because we are telling a story about the benefits of the product,” said Jeremy Salomon, senior product and marketing manager for the Johnsonite division of Tarkett. “You can use homogenous sheet in most every application. We are testing and pushing the boundaries of homogenous, and we are gaining a lot of market share as others chase LVT.”

Property managers are gravitating to sheet because the product performs at a value while being the most water friendly and clean alternative product available, Lombardo noted.


Screen Shot 2015-01-16 at 12.51.18 PMAt Surfaces, Tarkett/Johnsonite will introduce a new line of Acczent heterogeneous sheet products, more than doubling the number of SKUs in the collection. Salomon said Tarkett/Johnsonite is taking advantage of the style and design capabilities of its Tandus Centiva company to enhance the visuals found in Acczent. “Synergies with Tandus Centiva certainly give us a leg up on the competition in terms of design, and we are telling that design story.”

Mannington has invested in state-of-the-art printing, texturing and finishing technology to create more realistic visuals in developing Luxury Vinyl Sheet; its big introduction was at Surfaces 2014. “We are reinventing the category a bit,” Natkin said. “We improved the number of dots of ink we can get into a square inch through a high-definition print technology that creates a much higher level of realism than ever before. With that we brought in our expertise in other printing categories and leveraged our expertise in wood and porcelain to get ideas for sheet.”

In conjunction with the LVS launch, Mannington introduced a selling system that was a step up to a good/better/best program, which has historically been commonplace in carpet but not vinyl. In 2015, Mannington will offer that same selling system with the launch of new felt-backed sheet products.

IVC made a big push in sheet in 2014 as well, revamping its Flexitec program (8 x 16 formats totaling 170 SKUs) with new styles and designs, as well as a good/better/best option, and introducing an entire new line through CCA Global Partners. “Most of our activity in sheet is what we harvested in 2014,” Murfin said. “We’re doing new development work now that might be introduced in late 2015, and it has the potential to take sheet to the next level.”

In addition, Beaulieu Canada said it will show 55 new sheet vinyl SKUs during Surfaces.

Posted on

Brisk fall for new product introductions

Volume 28/Number 6; September 1/8, 2014

By Ken Ryan

Screen Shot 2014-09-11 at 9.36.31 AMSurfaces remains the preeminent launch pad for new flooring products, but the fall selling season for 2014 is proving to be fairly brisk as well with several manufacturers introducing new offerings for distributors and the specialty retail channel.

For example, Armstrong is beefing up its signature laminate and hardwood flooring lines. The company is adding to its Architectural Remnants laminate collection with Global Reclaim, 18 unique planks blending reclaimed exotic wood looks—apple wood, eucalyptus and maple—with dusty blush tones.

Within its Rustics Premium collection, Armstrong is introducing Forestry Mix, “a harmonious blend” of hickory, white oak and red oak, along with three colors, all with 24 planks displaying the varied stain characteristics of each species. To round out the new laminate offerings, Millwork Block features 18 planks that resemble premium oak strips, assembled into planks, glazed with stain and enhanced by an undulating surface treatment.

In addition, Armstrong is adding walnut and cherry to its popular American Scrape hardwood collection. The new floors have a lighter, more refined scrape with rich colors and wide planks resembling a vintage hand-scraped floor. The new walnut and cherry floors—available in 6-inch wide planks—include a light scraping style combining hand-crafted and timeworn textures.


Timeless from Congoleum is a new luxury vinyl plank and tile line scheduled to launch in October. Inspired by nature, Timeless recreates the finest intricate graining and textures with more than 100 wood and stone options that range from refined to rustic. The line features 45 Degree, a diagonal plank design that allows for a full diagonal floor or a unique herringbone or chevron. The Impressions collection from Timeless combines classic wood visuals with a natural leaf pattern overlay. These designs can be used alone or in combination with the Hickory pattern for a customized look.


Two new fall introductions are Olde Grey from the Riverstone collection and Weathered Black from Vinyl Deluxe Click. Olde Grey is an evolution of hand-sculpted hardwood flooring that blends in with both old and new interiors. Hand distressing and raised knots give Riverstone “a raw and organic contour that feels rustic yet modern,” the company said.

Olde Grey includes light and dark shades, hand sculpting around the wood knots, and wire brushing to create a finer texture.

Vinyl DeLuxe Click, DuChateau’s signature LVT featuring realistic texture, pattern and color, is intended to create the rich warmth of natural hardwood in a durable, low-maintenance alternative to its wood flooring collections.


FloorFolio Industries is debuting a click flooring product for the first time. FloorFolio Click is marketed as a durable installation system featuring a snap-and-lock method with no need for an adhesive.

“Even though FloorFolio is late in the game to launch our click product, we felt we needed to be able to introduce a product that conformed to our core values of this company,” said Michael Freedman, president and CEO. “With FloorFolio Click, it certainly lives up to those expectations.”

FloorFolio Click is available in all wood and stone collections.

Horizon Floors

Horizon Floors is expanding its Montage European Oak series with the introduction of the Ferno collection, a distressed, handcrafted, lightly brushed hardwood floor with an eco-friendly natural oil finish. “Each plank enhances the inherent grain patterns of European oak and creates a classic look,” said Alex Shaoulpour, president.

Ferno will be sold through the company’s national distribution network.Screen Shot 2014-09-11 at 9.37.01 AM


Inhaus by Classen is taking the wraps off a high-tech flooring product called “Neo,” which is Latin for “new.” Neo is created with wood-based biological materials without PVC, is free of chemicals such as chlorine or phthalates and is highly water resistant.

The product combines natural wood and food-safe polypropylene to create a highly stable substrate. The new production technology enables successful manufacturing without the use of additives such as plasticizer or chlorine and has the added benefit of no additional chemicals to off-gas into the home or environment.

“We view Neo as having the good attributes of laminate,” said Derek Welbourn, CEO. “The product is very robust and scratch resistant. It installs like a laminate, snaps together like a laminate but is similar to floating LVT, and highly water resistant.”


IVC US is looking to “breathe new life” into the laminate category with Balterio—36 products arranged in three different style categories, including Traditions, Heritage and Metropolitan, with 12 new SKUs in each line.

The products are available in 8mm and 12mm thickness and varying plank sizes. Balterio offers a high-density core for dimensional stability, and is wear and moisture resistant. With IVC US’ PressXpress click locking mechanism, which was developed in-house, Balterio’s installation can be completed up to 50% faster than that of other laminate products.


Karndean is launching LooseLay Series 3 with six new SKUs. Jenne Ross, product manager, said the new release is due to “overwhelming demand.” The products launch in mid-October.

Karndean is also introducing a new line of design strips compatible with the company’s portfolio of glue down planks and tiles. “Our design strips create a customized look that coordinates with any interior finish,” Ross said. “Furthermore, they are made from LVT, which means there’s no need to worry about cracking, discoloration or harboring dirt.”

In conjunction with these new products, Karndean is offering a bi-fold presenter sales tool. Each bi-fold presenter includes a physical sample of the new strips to help retailers sell Karndean product.


The company is making a big splash with its new American Concepts laminate flooring. The 57-SKU collection encompasses 7mm square edge to 12mm embossed-in-register handscraped products with a four-sided bevel and attached pad.

American Concepts’ “best of the best” wood visuals are intended to give independent dealers a brand and collection that will resonate with customers, and appeal to those who want to buy Made in the USA products.


For fall 2014, Metroflor will introduce Engage Premier Plank. With a 4.0mm gauge and an 8 mil wear layer with ceramic bead, Premier rounds out the “good” level of the company’s good (Premier)/better (Engage Essentials)/best (Engage Select and Reserve) platform.

The nine Engage Premier SKUs consist of maple and weathered, distressed oak looks with a fashion-forward modern wash.

“The Engage spectrum comes full circle with the addition of Premier,” said Russ Rogg, Metroflor president and CEO. “Its residential good looks coupled with Engage LVT’s performance attributes— easy, fast installation and low maintenance—offer the perfect package for both residential and light commercial applications, especially multi-family units and private offices.”

Engage Premier Plank is warrantied for 12 years residential, three years light commercial.

Screen Shot 2014-09-11 at 9.37.33 AMMirage

Mirage has expanded its accessories portfolio with a new square-edged stair nosing line. The principal advantage of the new collection is its ability to adapt to contemporary designs without sacrificing the sturdiness and quality of Mirage moldings. The product is available on maple and red oak in 5- and 6 ½-inch widths with semigloss and Cashmere finishes in seven colors.

Mirage has also expanded its Imagine and Herringbone collections. The Papyrus, Linen and Rock Cliff lines in Imagine are now available in 3¼- and 4¼-inch widths on Old Maple with Cashmere finish. The company’s successful Herringbone Collection now includes a 5-inch width. Fourteen color options on different species within Herringbone are now available on special orders of at least 500 or 1,000 square feet, depending on the product.


The demand for commercial business continues to expand, particularly for modular carpet. To take full advantage of this opportunity, Mohawk’s Aladdin Commercial unit is launching six new products for specialty dealers.

Contemplate features seven solution-dyed nylon colorations that interweave to create visual depth and surface interaction.

Ruminate is an elongated, variegated loop pattern consisting of seven mottled multi-colorations.

Sweeping Gestures reflects the random, flowing weathering that occurrs in nature, while Onward Bound is based on urban architectures and landscapes.

Lastly, Commingle and Compound is composed of neutral colors mixed in with randomly chosen end-of-lot yarns diverted from Mohawk’s excess yarn lots.