January 20/27, 2014; Volume 27/Number 19
By Ken Ryan
The rapid ascent of IVC U.S. in the flooring industry—from essentially a distributor to the fastest-growing resilient flooring company—may surprise some people, but not senior marketing director Bart Rich.
“We are changing the landscape of a stagnant industry and redefining it, and it starts with Xavier (Steyaert) and Paul (Murfin),” Rich said, referring to the company’s co-CEOs. Continue reading IVC: Fastest-growing resilient supplier is nowhere near done
Volume 26/Number 17; January 7/14, 2013
The builder market appears to be stirring from its several-years-long slumber. Confidence among builders and, in turn, flooring manufacturers—along with tangible statistical evidence—are the latest signs that the market for remodeling and new home construction is trending upward for the first time in years.
December was the eighth straight month in which builder sentiment rose, according to the National Association of Home Builders (NAHB) and Wells Fargo & Co., which gauges current and future sales expectations and buyer traffic. Continue reading Builders begin long climb back
By Ken Ryan
Vinyl is in vogue. So said Allen Cubell, vice president, residential product manager, Armstrong World Industries, who echoed many of the sentiments shared by industry leaders as the resilient category continued to grow in 2012 amid still sluggish conditions in housing and weakness in the general economy.
Marketing executives say the total resilient market will be about $2 billion in 2012, with LVT accounting for nearly 35% of the market, or roughly $700 million. According to a consensus of manufacturing executives, LVT’s growth will be in the 15% to 20% range in 2012, and even higher among top-tier manufacturers such as Mannington and Armstrong. Continue reading Led by LVT, category still flourishing
By Ken Ryan
The shift toward resilient products in the flooring industry away from other hard surface offerings has created market opportunities for leading suppliers, as well as increased competition globally, particularly from China.
On the plus side, the soft economy has favored lower cost, performance value options like vinyl flooring in both residential and commercial segments; however, skyrocketing raw material costs have prompted some major manufacturers to pass along the increases, making for a rather volatile market as 2011 comes to a close. Continue reading Executive forecast: Economy continues to favor resilient category
The philosopher Aristotle once said, “If one way be better than another, that you may be sure it is nature’s way.” A widespread embrace of sustainability initiatives brought the resilient flooring industry to a realization that nature’s way is the best, and the market was flooded with third-party certification programs proving so. Simplifying that process is the ANSI standard NSF 332, in its early stages of implementation. Continue reading Resilient: Environmental update, NSF 332 in early implementation with mills ready to follow