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Leggett & Platt carpet cushion, rebranding and breakthrough selling

The industry leader uses first-ever carpet pad consumer research to reinvent its brand and shape an interactive, store-tested approach to selling

Carthage, Mo. — Diversified manufacturer Leggett & Platt announced that its Carpet Cushion division has unveiled a new brand look and sales technique based on in-depth consumer research, the first of its kind in the industry. The brand and selling strategy were introduced to select stores, which experienced a remarkable 38% increase in profits.

“We are greatly encouraged by the results of our test group of retailers,” said Erik Kempf, Vice President of Sales for the Carpet Cushion division. “They hit it out of the park. We believe any retailer can have the same results.” Continue reading Leggett & Platt carpet cushion, rebranding and breakthrough selling