Category has retailers ‘floating’ on Cloud 9
By Ken Ryan
Volume 26/Number 20; February 18/25, 2013
The way Allen Cubell, vice president, product management-residential resilient, Armstrong, views it, “happier consumers means everyone in the channel makes money.” And these days, robust sales of resilient flooring are putting smiles on a lot of faces in the flooring industry.
“Resilient’s time is now…a vinyl revival,” said Cubell. “Start with the beauty of today’s products. Now that the consumer is hooked with beauty, wow her with all the great performance features of vinyl. Retailers can win with vinyl’s performance including moisture resistance, softer under foot, stain resistance, etc. [These are] floors that the consumer doesn’t have to worry about and will look great in their home for a long time. Thrill the consumer with faster, easier installations.” Continue reading Resilient floating floor guide