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Ten people making a difference

May 14/21, 2018: Volume 33, Issue 24

One measure of success in business or in life is being able to make a positive impression on the lives of others. Whether that is achieved through strong leadership, perseverance, compassion, humility or some other personality trait, this year’s Ten People Making a Difference list has impacted the flooring world in many different ways—and in some cases well beyond the scope of the industry. As in years past, this year’s list includes top-level flooring executives whose work helped shape their company’s fortunes as well as those from outside whose efforts nonetheless were deeply felt within the flooring sector.

FCNews’ Ten People Making a Difference is an amalgam of movers, shakers and groundbreakers who achieve success in a variety of ways.

Dave Meberg: The Doer

By Brett Morrow

When I think of Dave Meberg, whom I have known as a friend for more than 20 years, I think of a guy who is intelligent, has a big presence—both physically as well as the way in which he conducts himself. One of the cool things about him is he understands the job from the ground up. He’s not one of these guys who hung around the country clubs growing up and just happened to take over his dad’s company.

Dave came from a family of old-school Norwegian guys. He learned to work the trucks; he worked the warehouse where his family made him sweep the floors. He understands the logistics of everything. He knows what the warehouse guys are up against, what the project managers are doing, the estimators and so on. To this day, I am amazed at how involved he is. Dave has his own business (he is principal, president and CEO of New York-based Consolidated Carpet), but he’s also actively involved with the Greater New York Floor Coverers Association, with Starnet and the New York City District Council of Carpenters. You don’t get to be on the district council very easily. To get to the point where Dave has gotten takes tremendous sacrifice, and yet he has earned everything.

Dave is a very good communicator who is extremely well prepared. He is a not a fly-by-the-seat-of-the-pants kind of guy. If he has a meeting coming up, he does his due diligence. He knows going in what the material costs are, what the labor estimates are, etc. He not only can talk the talk, but he can walk the walk as well.

Brett Morrow is vice president of Soundtone Floors, Long Island City, N.Y.

Rochelle Routman: The Disruptor

By Harlan Stone

When I hired Rochelle Routman to become our first chief sustainability officer two years ago, I anticipated great things from her. We felt her vision and expertise could not only help us, but also transform the resilient industry. But I had no idea that she would have such great impact in such a short period of time.

Two years later, Rochelle has relentlessly pursued her vision for transparency and sustainability, and this has resulted in a stunning series of firsts for our company and the resilient industry. Not only have Metroflor and Aspecta achieved the most rigorous third-party certifications in product, but we have also had groundbreaking achievements in transparency. Most recently, the issuance of the first JUST label for a China-based factory of any kind.

Guided by her leadership, and with the help of our product authority team, Metroflor earned Declare labels—analogous to nutrition labels for building products—across Aspecta’s entire range of commercial flooring, and the first-ever Declare label for a multilayer flooring product. We were also the first to have all Declare labels translated into six languages for full global product ingredient transparency.

But the real crowning achievement of Rochelle’s first two years is this persistent focus on transparency. Not just simple things like material ingredients, but also changing the game with transparency in operations, manufacturing, supply chain and social impact. JUST has arrived in our industry thanks to Rochelle, and it’s only the beginning.

When you go to a sustainability/transparency conference with Rochelle, it feels like you are accompanying a rock star though a music festival. She knows everyone, and everyone wants to stop her and show their appreciation for her never-ending energy and dedication to these important values.

Rochelle is driving and redefining what is possible in transparency and sustainability in the resilient flooring industry.

Harlan Stone is co-chairman of Metroflor Corp.

Stephanie Owen: The Online Educator

By Brett Miller

Stephanie Owen joined the National Wood Flooring Association (NWFA) in 2015 to spearhead its online learning platform, NWFA University (NWFAU). With no flooring background on her resume, but extensive experience developing educational curricula, Owen immersed herself in the industry while simultaneously researching online learning platforms.

Just 18 months later, NWFAU launched with 50-plus courses. Individual courses are just 10-20 minutes in length, so they are easy to fit into a busy schedule. Courses also are accessible using a PC, tablet or smartphone.

Since the initial launch in July 2016, course options have increased to 100-plus, with learning paths in installation, sand and finish, and sales. A manufacturing learning path launches this month, with future course development planned for inspections, customer service and business skills.

To date, 31,400-plus courses have been completed, averaging about 50 per day. Contributing to the success of the program has been the platform’s convenience and affordability. NWFAU is a member benefit, available for just $100 per year. And since NWFA membership is company-based, all member company employees are eligible to utilize NWFAU. Nearly 900-member companies currently use NWFAU as part of their employee training programs, equating to 6,100-plus individual registered users.

NWFAU and Owen have been recognized with an Association Trends 2017 Learnie Award for Biggest Success Story, and an Association Trends 2017 Gold All Media Award for eLearning & Live Training.

Also included on NWFAU are member-sponsored webinars, Expo education sessions and CEUs registered with AIA and IDCEC/ASID for continuing education credits.

Brett Miller is vice president, education and certification for the National Wood Flooring Association.

Gary Sinise: The Humanitarian

By Anita Howard

Actor and humanitarian Gary Sinise has supported veterans for nearly 40 years. His portrayal of Lt. Dan Taylor in the 1994 film “Forrest Gump” established his enduring connection with the disabled military community. Following the terrorist attacks on Sept. 11, 2001, he participated in many USO tours, later forming the Lt. Dan Band, which entertains troops and raises awareness at benefit concerts. The band performed at the National Wood Flooring Association (NWFA) Wood Flooring Expo in 2017.

In 2011, Sinise furthered his commitment to our nation’s heroes by establishing the Gary Sinise Foundation (GSF), whose mission is to serve and honor our nation’s defenders, veterans, first responders and their families. The GSF R.I.S.E. program (Restoring Independence Supporting Empowerment) specifically provides mortgage-free, fully customized smart homes for America’s most severely wounded heroes. In 2015, GSF partnered with NWFA to provide wood flooring in R.I.S.E. homes. To date, NWFA has provided flooring, logistics and installation for 26 homes, with another 21 homes in various stages of planning and construction. NWFA also has introduced GSF to other industry partner organizations, including the National Hardwood Lumber Association, National Tile Contractors Association and Marble Institute of America.

In recognition of his humanitarian efforts, Sinise was presented with the Bob Hope Award for Excellence in Entertainment, Spirit of the USO Award, Ellis Island Medal of Honor, Dwight D. Eisenhower Award and Presidential Citizens Medal, the second-highest civilian honor awarded to citizens for exemplary deeds performed in service of the nation.

To learn more about GSF programs, visit garysinisefoundation.org.

Anita Howard is the COO of the National Wood Flooring Association.

Kevin Brady: The Lawmaker

By Shana Teehan

You might not know his name, but if you are a small business—and that includes the vast majority of flooring dealers—you could already be benefiting from his work on the Tax Cuts & Jobs Act, which offers a 20% deduction for qualified business income from so-called pass-through entities, which include S corporations and limited-liability companies.

Kevin Brady (R.-Texas) chairs the House Ways and Means Committee, regarded by many to be the most powerful committee in Congress with jurisdiction over taxes, health care, Social Security, Medicare, international trade and welfare. Brady is the chief author of the tax reform bill, which was signed into law in December 2017.

The tax break is intended to provide small businesses with some much-needed breathing room to compete with larger businesses and global competitors that have a smaller tax burden. Business owners can use their tax savings to hire new employees, increase employee wages and incentives, purchase inventory, expand their workspace, pay down debt or reduce their prices.

“As House Ways and Means Committee chairman, and lead author of the bill, my goals were simple,” Brady said. “Cut taxes for the middle class, simplify our unfair and broken tax code, and make America the most competitive place in the world to do business.”

Shana Teehan serves as senior advisor and director of communications for Kevin Brady.

Theresa Fisher: The Passionate Partner

By Howard Brodsky

As senior vice president of store design and merchandising, Theresa Fisher has helped shape the customer experience that has come to be the standard of excellence for independent flooring retailers. From the creation of Carpet One Floor & Home’s “Destination: Carpet One” store design program to her hand in developing differentiating branding for CCA exclusive brands, Theresa’s innate sense of style and understanding of today’s customer have made her an invaluable asset to CCA Global.

However, Theresa’s impactful store design is not the only way she has had an impact at CCA Global and throughout the floor covering industry. Without Theresa’s passionate persistence and dedication, Carpet One Floor & Home and CCA Global Partners would not have the rewarding partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest program that we have today. This program builds smart homes for catastrophically injured service members, many of them triple or quadruple amputees, to help them regain some of the independence lost due to their injuries.

Theresa has helped bring our membership together to help make a magnificent impact on the lives of our injured heroes through partnership with Building for America’s Bravest. Carpet One’s participation in the Building for America’s Bravest program has not only ensured that 36 of these smart homes have beautifully installed flooring, but also brought the membership of our cooperative together to work towards a common goal.

True to Theresa’s nature, it wasn’t good enough to just get Carpet One on board to install flooring; she was compelled to do more. She pushed further to pull in our industry partners. Today, Building for America’s Bravest receives support from Carpet One along with Mohawk, Masterbrand and Hunter Douglas. Still, Theresa felt we could do more. She now helps organize a large group of members to participate in the annual T2T 5K and encourages members to host additional fundraisers to help raise the funds needed to build smart homes.

Her desire to do good for our members and the world along with her keen eye and innovative spirit have made her an essential part of CCA Global Partners.

Howard Brodsky is co-founder and co-CEO of CCA Global Partners.

Jeff King: The Advocate

By Scott Humphrey

Of all the relationships I have developed in my tenure in this industry, Jeff King, legal counsel to the WFCA, is easily one of the most influential and fascinating individuals I have encountered. Though his education and background are in the legal arena, his knowledge of the flooring industry is second to none.

After graduating from Albany Law School of Union University, Jeff practiced law in Washington, D.C., for many years before moving to Delray Beach, Fla., where he resides with his wife and renowned interior designer Luba King and daughter Larissa. He has served the WFCA and our industry for over 20 years. In addition to authoring three publications for the WFCA: “Contracts—Cannot Live Without Them,” “The Independent Contractor Primer” and “Green Flooring Primer,” Jeff is one of the most requested speakers at industry events. If you have had the privilege of hearing Jeff, you are in no way surprised that he has been selected as one of the “10 people driving the industry.”

Jeff’s knowledge of all flooring related occupations and the issues impacting us is surpassed only by his passion for change and compassion for the people who make their living in our industry. He accurately predicts national trends by monitoring state activity and is respected in our nation’s capital to such a level that his opinion is often sought by those formulating their stances and/or considering legislation. He has proposed solutions and/or offered draft legislation to address issues including: The Marketplace Fairness Act, independent contractors, overtime regulations, government over regulation, the labor crisis, etc.

Though this industry and the WFCA comprises many strong leaders and advocates, there is none more positively driving our industry than my friend and the legal counsel to the WFCA—Mr. Jeff King.

Scott Humphrey is the president and CEO of the World Floor Covering Association.

Zack Zehner: The Heir Apparent

By Keith Campbell

Not many companies get to hold onto their old values as they reach for the new ones, but that’s exactly what is happening here at Mannington Mills as the fifth generation of the Campbell family emerges into company leadership.

Zack Zehner, my nephew, currently serves as our senior vice president of distribution network and has been a driving force in Mannington’s progress over the past few years. Zack’s efforts have kept us on the forefront of innovation while continuing to foster important relationships among our distributor partners.

He joined Mannington in 2003 after five years as a lawyer in Washington, D.C., and has learned about Mannington by using that old-school work ethic and actually doing the hard work. He was a district sales manager, a product director for laminate and porcelain tile, and vice president of commercial hard surface before stepping into his current role.

Just as important, he’s leading the company’s culture into the next generation. Family values are the cornerstone of everything we do here at Mannington, and Zack understands that. Zack grew up in a family where those values were part of his everyday life. Mannington was all we talked about at family gatherings, and Zack really absorbed it all. His passion for this company and the people who work here is in his blood.

Zack’s dedication extends into the community as well. He is now president of Stand Up for Salem, a community revitalization organization founded by my father, Johnny, and where I served for many years. Our headquarters is in Salem, N.J., and although we do business all over the world—and may not live within the confines of the zip code—it will always be our home.

Keith Campbell is chairman of the board for Mannington Mills.

Diana Rosenberger: The Initiator

By Troy Virgo

Until recently, Shaw Industries’ sustainable sourcing efforts consisted of a standalone supplier guide that defined Shaw’s expectations of suppliers regarding environmental protection, social fairness, ethical behavior and identified desired disclosure around chemicals of concern.

However, Diana Rosenberger, sustainability manager-global sourcing, recognized an opportunity for Shaw to have an even bigger impact in its sustainability efforts by engaging with its supply chain differently. Doing so stood to ensure Shaw’s products met globally recognized principles and were aligned with Shaw’s sustainability commitments to impact those who source from this supplier base.

Diana helped the company create a legally enforceable, easy-to-read, sustainable sourcing policy that would be integrated into our Standard Terms and Conditions of Purchase. She brought the Ten Principles of UN Global Compact to Shaw to use as the backbone of our new sustainable sourcing policy. Diana’s efforts led to Shaw becoming an official signatory in late 2017. Being a signatory of the UN Global Compact, the world’s largest corporate sustainability initiative, brings external credibility to Shaw’s new sustainable sourcing policy.

In short order, Diana’s efforts are positively impacting Shaw products, Shaw’s supply chain, the flooring industry as a whole and manufacturers in myriad industries by advancing options for safer chemistry.

Diana’s collaborative approach shows what can happen when we work together toward a common goal.

Troy Virgo is director of sustainability and product stewardship for Shaw Industries.

Kurt Denman: The Brand Builder

By Chris O’Connor

His diverse work experience combined with his passion for branding that is underpinned by meaningful consumer insights are the things that have enabled Kurt to drive change in an industry that can be predictable.

Over the past five years, Kurt and his team have worked to revitalize the Congoleum portfolio, improve the consumer journey and ultimately set the stage for the next chapter in Congoleum’s storied history.

By allowing market and consumer needs to guide the journey, we created a new category of PVC-free, digitally printed flooring. Equally challenging was to create a connection between this break-through technology and a new generation of consumers. Kurt had the vision to create a style-driven brand that would live outside the umbrella of Congoleum. While known for making high-quality products within the industry, Congoleum is also known as a producer of vinyl flooring. Cleo is not just another vinyl product; it’s different in every way.

The process of bringing a revolutionary product to market has been the most challenging and exciting part of my career. To see Kurt’s vision for the brand unveiled at Surfaces earlier this year was an unbelievable experience.

Chris O’Connor is the president and CEO of Congoleum.

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Lisbiz strategies: Complacency is the enemy of business

March 19/26, 2018: Volume 33, Issue 20

By Lisbeth Calandrino

 

When things are good, we have a tendency to sit back. However, complacency is the silent killer and it can attack both big and small businesses. It reminds me of a memorable quote from Roger Babson, entrepreneur and founder of Babson College: “Neither success nor failure is ever final.”

This quote made me think of Howard Brodsky, cofounder and co-CEO of CCA Global Partners (the parent company of Carpet One). During a recent conversation, I asked him what he made of all the closings of old retail favorites such as Macy’s, JC Penney’s, Sears, etc., and what the implications are for the flooring industry.

“Retailers are just complacent and think they can thrive by sitting back and resting on their past successes,” he told me. “Being great just isn’t enough these days. When I was in retail it was easier to differentiate and to stand out from the pack. There were fewer competing choices for consumers. Today, being great is the price you pay for being in an industry; the key is to be great and outstanding.”

He went on to explain that everyone expects a personalized experience, and it is up to the retailer to make it happen. Customers want to be treated as if they are at the finest hotel, and every member of your team must be trained to deliver that service.

Another major problem is the U.S. is overbuilt, Brodsky noted. The U.S. has 40 square feet of retail space per person, which is 10 times the amount in Europe.

I also asked Brodsky for his opinion as to why Amazon would buy Whole Foods and if the retail giant actually needs a brick and mortar store. “Amazon amazed the world by its purchase, but it makes perfect sense,” he replied. “Amazon was interested in the grocery business and needed a physical presence. Whole Foods has more than 400 locations, which gives Amazon a place to try out their online super service and personalization with Whole Foods. Think about the special services Amazon Prime members receive.”

Consumers still love the personalized, intimate experience and contact they receive in a retail store—something not replicable online, Brodsky explained. In fact, businesses can tap into these consumer demands and emotions by having a combination of online and brick/mortar. While it used to be enough to know how to buy at the right price and then be a good marketer, now a retail store must be exciting and full of amazing experiences.

“The thing to remember is although the times may be unsettling, it’s exciting—retail isn’t going away; it’s time for a radical change,” Brodsky said. “The key is a culture that delivers memorable, distinguishable service both online and in the store.”

I then returned to complacency and Brodsky’s statements about personalization and asked if he had any suggestions for flooring retailers. He explained when things are going our way we have a tendency to want to “ride the wave.” However, the perfect time to experiment is when we don’t have a lot of pressure and stress. In fact, without tension we tend to make better decisions.

“You want to develop legendary stories that others will tell for you,” Brodsky noted. “You must anticipate the customers’ needs and deliver memorable experiences that meet those needs.”

Lisbeth Calandrino has been promoting retail strategies for the last 20 years. To have her speak at your business or to schedule a consultation, contact her at lcalandrino@nycap.rr.com.

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Brodsky addresses cooperative business leaders at National Press Club

Screen Shot 2017-05-05 at 9.51.46 AMWashington, D.C.—Howard Brodsky was the keynote speaker at a gathering of the nation’s top cooperative leaders at the National Press Club in Washington, D.C., May 3. Brodsky addressed more than 150 executives from multiple industries at the 2017 National Cooperative Issues Forum.

His keynote, “Lead With Our Co-Op Identity,” focused on helping entrepreneurs build successful businesses by providing the scale, resources and innovations needed for small businesses to compete against large-scale corporations that often dominate the business landscape. Brodsky’s speech offered cooperative business strategies that provide small and family businesses a lifeline for success in an increasingly competitive global economy.

“Consumer confidence in corporations has been shaken to the core thanks to the endless stream of stories like the Volkswagen, Wells Fargo and Mylan scandals,” Brodsky said following his keynote address. “Certainly, to succeed, any business needs to be profitable—but not at the expense of its stakeholders and its customers. Cooperatives are democratically run businesses whose members are its owners. That’s one of the key differentiators between publicly held corporations and cooperatives. Simply stated, cooperatives exist to serve the needs of people rather than maximize profits. When you put people’s needs first, the profits will always follow.”

With a spotlight on cooperative power, Brodsky’s speech focused on the co-op business model as a disruptor, differentiator and change agent in the way companies do business. Brodsky shared success stories on ways to leverage the co-op advantage, and outlined the Seven Key Principals for cooperation among cooperatives—voluntary and open membership, democratic member control, member’s economic participation, autonomy and independence, education, training and information, cooperation among cooperatives, and concern for community.

“Cooperatives truly are the better business model,” Brodsky said. “I have dedicated my life to spreading that message. Cooperatives have been the key to my success for many decades and I want it to work for millions of others and the good of their businesses.”

Brodsky and his colleague Alan Greenberg founded CCA Global Partners in 1984, establishing it as a cooperative, and launching Carpet One Floor & Home as its first business.

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CCA Global’s Howard Brodsky addresses international leaders in the UK

Howard Brodsky speaking in the UK.
Howard Brodsky speaking in the UK.

Manchester, N.H.—CCA Global’s Howard Brodsky traveled to the United Kingdom this week to give the keynote address to European business leaders at the annual Co-operative Retail Conference held at Stratford Manor in Stratford-Upon-Avon, UK. Brodsky was the only speaker from the United States to address the conference.

Brodsky’s presentation focused on the cooperative retail powerhouse he co-founded and established in 1984—CCA Global Partners. Through shared insights from over 30 years of successful business, Brodsky helped conference attendees find ways they can grow and improve their own companies.

In addition to sharing his story and perspective with the international attendees, Brodsky discussed his newest initiative, Cooperatives for a Better World, a non-profit which promotes the cooperative business model as a mode of sustainable job and wealth creation. According to the International Cooperative Alliance, the cooperative business model is proven to empower individuals and gives more people ownership in the businesses they use every day.

Brodsky’s presentation this week follows other international speeches he has recently given in Quebec, Panama, and Turkey. He encourages others to use the business model that has been so successful for his own company saying, “As business leaders who want to innovate and empower individuals, it is important for us to share our unique stories.” CCA Global Partners, a $10.8 billion company, has helped thousands of independent businesses thrive.

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12th annual Alan Greenberg Charity Golf Tournament raises $140K for FCIF

WEB-7052Manchester, N.H. –The 12th Annual Alan Greenberg Charity Golf Tournament hosted by CCA Global Partners brought together floor covering industry colleagues at Barnsley Gardens resort located in the foothills of the Blue Ridge Mountains for a round of golf to benefit the Floor Covering Industry Foundation (FCIF). After a day of friendly competition, the tournament raised $140,000 to help the FCIF in their dedication to financially assisting those who are or have been affiliated with the floor covering industry who experience catastrophic illnesses, severe disabilities, or other life-altering hardships.

“We are fortunate to have this opportunity to bring together business partners and friends to support a worthy cause,” said Howard Brodsky, co-Founder and co-CEO of CCA Global Partners. “We all enjoyed the day of golf, but more importantly we raised significant funds for the FCIF.”

Floor covering industry members and supporters from across the country attended this year’s event. Manufacturers, distributors, retailers, industry trade associations, and individuals from representing these companies contributed to the FCIF through the Alan Greenberg Memorial fund by participating in the tournament as well as through sponsorships, and donations.

“CCA is honored to host this annual event which creates awareness and encourages others in the industry to donate to the FCIF,” said Rick Bennet, co-CEO of CCA Global Partners. “We will continue to make the FCIF a priority and to provide assistance to those in our industry that need it.”

For more information on applying for aid, please visit www.FCIF.org.

 

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CCA awards scholarships to young entrepreneurs

CCAglobal-LogoManchester, N.H. — CCA Global Partners announced the recipients of two $5,000 scholarships through the Alan Greenberg Scholarship Fund.

This year’s recipients were selected by a committee including Greenberg family members as well as CCA Global board members and executives. “This scholarship is extremely special to us,” said Howard Brodsky, co-CEO of CCA Global Partners. “Alan and I both had our own companies before we founded CCA Global Partners. Entrepreneurship was in his blood. He would be honored to know that we are supporting young entrepreneurs in his name.

The first recipient, Tori Catalfo, is the granddaughter of Vickie Wissman, who serves as CCA Global Partners’ vice president of travel and conventions.

Catalfo is the first woman in her family to go to college. She is currently a sophomore at the University of North Carolina–Greensboro majoring in business administration with a double minor in information system technology and community therapeutic recreation. She helps fellow business students as a Peer Academic Leader (PAL). She is highly motivated and plans to graduate in only three years.

The second recipient is Sawyer Smith, son of David Smith, vice president of Skaff Furniture Carpet One Floor & Home in Flint, Mich.

Sawyer is already well on his way to a successful entrepreneurial career with his very own small painting business. An economics student at Wayne State University in Detroit, Sawyer has a passion for setting his own course and is already dreaming of other business endeavors.

The awards were officially presented at a stockholders meeting by Alan Greenberg’s son, Tod, who is currently the vice president of technology at CCA Global Partners.

“I was very impressed with this year’s candidates,” Tod Greenberg said. “There are so many young entrepreneurs in our CCA Global family. I’m excited to see what their futures hold.”

The Alan Greenberg Scholarship Fund will continue to award scholarships each year to budding entrepreneurs in hopes of keeping the entrepreneurial spirit of CCA Global co-Founder Alan Greenberg alive. The Fund was established in 2007 to assist employees of Carpet One Floor & Home stores as well as CCA Global employees and their family members who would like to pursue an entrepreneurial career.

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CCA Global Partners to host 12th annual Alan Greenberg Charity Golf Tournament

Screen Shot 2014-05-22 at 9.11.37 AMManchester, N.H. — CCA Global Partners has scheduled its 12th annual charity golf tournament which benefits the Floor Covering Industry Foundation (FCIF) for Sept. 16. The charity golf tournament will bring together industry colleagues to support this worthy cause. The event will be held at the Barnsley Gardens resort located in the foothills of the Georgia Blue Ridge Mountains.

FCIF provides financial support in times of need to those who are or have been affiliated with the floor covering industry. Assistance is provided when catastrophic illnesses, severe disabilities, or other life-altering hardships affect the lives of a member of the floor covering industry. The golf tournament has become a key contributor to the organization.

“I encourage all our industry partners to play a role in this year’s event,” said Howard Brodsky, chairman and co-CEO of CCA Global Partners. “The tournament gives us the opportunity to connect with our colleagues in a casual atmosphere while we work towards improving the lives of our floor covering industry family.”

Flooring industry manufacturers, distributors, retailers, industry trade associations, and individuals have the opportunity to contribute to the FCIF through the Alan Greenberg Memorial fund by participation in the tournament, sponsorships, and donations. Starting today, individuals and companies can register to sponsor, participate or advertise through the Alan Greenberg Charity Golf Tournament website at www.alangreenbergfcif.com.

“The golf tournament is one of my favorite events and I look forward to it every year,” said Rick Bennet, co-CEO of CCA Global Partners. “It gives me great pride to see CCA and its partners coming together for a great cause.”

For more information on the 2014 Alan Greenberg Charity Golf Tournament, please visit the website at www.alangreenbergfcif.com or contact Paula Holt at (800) 466-6984 ext. 1101 or pholt@ccaglobal.com.

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Carpet One: Private-label wool line brought to members

by Steven Feldman

Orlando, Fla.—Carpet One and Flooring America members have their first private-label wool program. Just Shorn is designed to help members further differentiate from the pack and create a new profit center given only a small fraction of membership is currently involved in the wool business.

Howard Brodsky, founder and CEO, CCA Global Partners, parent of Carpet One and Flooring America, couldn’t stress enough to members the enormity of this program. “To have a very differentiated product is critical for us.” He also believes Just Shorn comes with a story that will resonate with consumers.  “Our members tell the story about wool’s sustainability, about style, about the wool farmers and our relationship with them. Consumers love stories, and this is a great story. Think Prius or Apple. People buy stories. Stories take relationships to another level.” Continue reading Carpet One: Private-label wool line brought to members

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Brodsky named business magazine's Business Leader of the Year

Manchester, N.H. — CCA Global Partners is excited to announced that Howard Brodsky, co-founder, chairman, and co-CEO of CCA Global Partners has been named the 2012 Business Leader of the Year by Business NH Magazine. He officially received the award today at a special luncheon held at the Radisson Hotel at the Center of NH in Manchester along with New Hampshire Business of the Year winners. Continue reading Brodsky named business magazine's Business Leader of the Year

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Brodsky to speak at MDNVAFA event

Howard Brodsky

Greenbelt, Md.—Howard Brodsky, co-founder and co-CEO of CCA Global Partners, parent company of Carpet One, Flooring America, et al, will be a guest speaker Nov. 16 at the Maryland and Northern Virginia Floor Covering Association (MDNVAFA) meeting.

The presentation, “Who’s Successful Today and How They are Doing It: A Discussion of Best Practices,” will begin at 8 p.m. following cocktails and dinner. The presentation will cover the business practices leaders in today’s marketplace are employing and how others can apply them successfully to their businesses. The cost is $80 for members and $90 for non-members. Call Michelle Goshorn at 877.896.3605 or email mdnvafa@msn.com.