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Mohawk Home receives Best of Houzz 2015 award

Screen Shot 2015-01-26 at 9.47.42 AMSugar Valley, Ga.—Mohawk Home has been awarded Best of Houzz for Customer Satisfaction by Houzz, a leading platform for home remodeling and design. Mohawk Home was chosen as the winner by more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals.

The Best of Houzz award is given in two categories: Design and Customer Satisfaction. Customer Satisfaction honors are determined by a variety of factors including the number and quality of client reviews a professional received in 2014. Winners will receive a Best of Houzz 2015 badge on their profiles.

“We are incredibly honored to receive the Customer Service award from the Houzz community,” said Rocky Casteel, president at Mohawk Home. “At Mohawk Home, we consider customer service to be a top priority. The fact that we are ranked at the top of Houzz’s prestigious list recognizes our dedication to excellence and reinforces our commitment to providing our customers with the highest quality customer service in the industry.”

“Houzz provides homeowners with a 360-degree view of home building, remodeling and design industry professionals, empowering them to engage the right people and products for their project,” said Liza Hausman, vice president of industry marketing for Houzz. “We’re delighted to recognize Mohawk Home among our ‘Best of’ professionals as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”


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Excitement builds as Houzz joins TISE 2015

Screen Shot 2015-01-07 at 10.49.14 AMDallasThe International Surface Event (TISE) has announced a strategic partnership with Houzz at the upcoming show being held Jan. 20-23 at the Mandalay Bay Convention Center in Las Vegas. The partnership between TISE and Houzz will bring valuable opportunities and resources to both attendees and exhibitors. The Houzz partnership will entail a significant presence on the show floor and educational sessions tailored to offer success tips, business development tools and consumer insights designed to help attendees grow their business and build their brands.

Houzz will have an 800-square-foot exhibit space on the show floor, booth #2839, which will include “Ask-the-Expert” stations where attendees can get one-on-one training and in-person setup of their professional online Houzz business profile from a Houzz expert. In addition, Houzz will be presenting “How to Houzz,” an educational session detailing how to maximize the Houzz platform at 2 p.m. Thursday, Jan. 22 in the TISE Conference Program.

“We are excited to have Houzz at The International Surface Event,” said Amie Gilmore, CEM and director of the event. “Their research and consumer information coupled with extensive knowledge of the industry and impressive digital platforms will be a valuable asset to all TISE attendees and exhibitors.”

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Social networking: Know target audience, keep content current

Volume 27/Number 26; April 28/May 5, 2014

By Jenna Lippin

Screen Shot 2014-05-05 at 3.13.20 PMWhile the flooring industry tends to embrace changes over time, there is not a minute to waste when it comes to social media. Floor covering retailers often tend to be “old school” thinkers, honoring longtime traditions and business practices, but the last several years have brought about many unavoidable modern marketing and sales techniques, the most important being online tools, including up-to-date websites, Google Plus pages, and Facebook and Twitter profiles.

The first step, according to Internet and social media experts, is making a business known. Exposing what a store has to offer is no longer limited to monthly mailers and a listing in the Yellow Pages. A retailer’s initial goal should be creating a store listing online.

“The name of the game is being found,” said Paul Friederichsen, owner of BrandBiz, a marketing and advertising company utilized by several flooring companies, including Novalis, Beaulieu and Kronotex. “If you’re not taking care of [that exposure], you’re at an immediate disadvantage from a competitive standpoint with other retailers in your area. Social media, blogs, etc., all contribute to organic ranking on Google. It’s very important. It is the new battleground that’s really not even new anymore.” Continue reading Social networking: Know target audience, keep content current