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HomerWood introduces Birch Run collection

HomerWood Premium Hardwood introduces Birch Run flooring, an all-American birch in a designer inspired color palette.  The new line is designed for retailers to sell to homeowners who want the quality of a HomerWood premium product at a value driven price point. Surfaces booth #S5977  Continue reading HomerWood introduces Birch Run collection

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One-of-a-kind looks define hardwood’s upper echelon

No category has suffered through the building market’s sag quite as much as hardwood, particularly in new construction. But consumers are still buying and certain parties want what they want—those who demand luxury still expect nothing less. To meet her needs, mills are producing unique products that transform her home into something exceptional. Continue reading One-of-a-kind looks define hardwood’s upper echelon

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HomerWood earns design award

Titusville, Pa.—HomerWood has garnered three coveted ADEX (Award for Design Excellence) awards from Design Journal, a leading international design trade magazine. Competing from among a record 2,000-plus entries, HomerWood received ADEX Silver for Herringbone Flooring; Gold for its 100% Reclaimed Hardwood Flooring; and top-level Platinum for Smoked Specialties Flooring. Continue reading HomerWood earns design award

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Homerwood called out on ABC News

Titusville, Pa.—HomerWood Flooring was cited by ABC World News Tonight on its website,, as a resource for consumers looking for American-made home materials as part of the network’s “Made in America” series.

The ABC News series “Made in America” focuses on the purchase of goods made in the U.S. When nearly everything in the majority of American households today is manufactured overseas, the series aims to explore whether it’s possible to live comfortably and stylishly, with only American-made products. Continue reading Homerwood called out on ABC News

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HomerWood strengthens Northwest distribution

Titusville, Pa.—In an effort to better support its customers in the Pacific Northwest, HomerWood expanded its relationship with Cascade Pacific Flooring Distributors Inc., according to Kathleen Barker, vice president, Operations, HomerWood. Cascade will provide sales and distribution functions to retailers and builder subcontractors in Oregon, Southern and Northern Idaho, Washington, Montana and Alaska. Continue reading HomerWood strengthens Northwest distribution

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Wood introductions emphasize consumer value, facilitating greater revenue for retailers

Fall means back to school and back to the daily grind for many. But minds at some of the top hardwood mills have been grinding all summer to roll out new products, programs and promotions for the coming season.

Times have been tough for the hardwood category. With an over abundance of products moving slowly through the supply chain, many manufacturers are updating current collections and providing selling tools to fill sales tickets. Displays and advertising are also a popular way in which suppliers are keeping their dealers poised to pounce on sales for the fall selling season. The rising cost of virgin raw materials in the category even has one major mill offering a 100% reclaimed product. Continue reading Wood introductions emphasize consumer value, facilitating greater revenue for retailers

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HomerWood launches redesigned website

Titusville, Pa.— is the place to go for information on the mill’s products and programs, with a newly designed site to be user-friendly, navigable, and a resource to consumers and the flooring industry.

According to Dawn McElfresh, the manufacturer’s product manger, a consumer-centric marketing approach produced educational tools such as product searches by color, surface treatment or collection; detailed, visual zoom options; product links to room scenes, and practical decorating ideas. Continue reading HomerWood launches redesigned website

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Customization and visual quality define high-end hardwood

Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers.

However, a distinction still remains in higher end wood floors. Customization and visual options, sourcing and product quality all remain distinguishing factors in creating the Columbia Hardwoodupper echelon. Add that wood’s unique characteristics are imbued by Mother Nature—over which no one has any control—and that creates a floor that is even more special.

Continue reading Customization and visual quality define high-end hardwood