November 7/14, 2016: Volume 31, Number 11
Mohawk, the largest manufacturer of flooring, is leading the industry when it comes to retailer digital marketing. Mohawk’s digital marketing efforts reach millions of in-market consumers and drives traffic to its retail partners. From online to in-store, its innovative tools give retail partners best-in-class resources to navigate the evolving digital landscape.
Through partnerships with Promoboxx, Yelp, Google Plus, HomeAdvisor and many other leading digital platforms, Mohawk continues to provide innovative tools to give its retail partners best-in-class resources to capture qualified in-market consumers in their respective local markets.
In May 2016, Mohawk became the first U.S. manufacturer as well as the first company in the flooring industry to become a Google Partner, a certification of excellence in digital marketing.
“Everything we do at Mohawk is designed to direct consumers to our retail partners for a fully integrated shopping experience,” said Mollie Surratt, Mohawk’s senior director of public relations, content and social media. “Over the past few years, we’ve made significant investments to help connect consumers to our retail partners through a variety of search, social and online platforms.”
The heart of Mohawk’s digital efforts is the Mohawk Lead Center, a system that allows retailers to capture highly qualified leads, follow up and remarket. The Mohawk Lead Generation Program drives consumers who are ready to make a purchase into Mohawk retailers’ stores across the country.
“Mohawk is committed to the success of our valued retail partners, which is why we are continuously evolving to ensure our Aligned Retailers have the tools and the knowledge they need to deliver results in digital marketing,” Surratt said. “Our retail partners have embraced our digital marketing solutions—and when our customers are satisfied, we are satisfied.”