Posted on

Hearthwood Distribution Group partners with William M. Bird

Burns, Tenn.—American OEM has expanded the Hearthwood distribution group to Charleston, S.C.-based William M. Bird. This is the latest distributor to bring on the company’s brand, serving the Southeast market beginning in June.

William M. Bird has a long legacy of excellence and integrity since their founding in 1865. “We are proud to partner with a company that, like Hearthwood, has such deep roots in the industry,” said Randy Schrecengost, vice president of sales, American OEM. “The Bird company values of fair play, hard work, and caring for customers and employees makes them an ideal distributor of the Hearthwood products.”

The Hearthwood collection is comprised of 24 enduring engineered hardwoods, made at the American OEM facility outside of Nashville, from 100% American hardwoods. The company’s flagship brand continues the four-generation legacy started by Andy Anderson, the inventor of the American engineered wood floor, in the 1940s.

“Hearthwood is a way to honor our family’s 70-plus year history in the wood business,” said Allie Finkell, executive vice president, American OEM. “It leverages the vast experience of our past but is packaged in a modern way that appeals to a younger, predominately female demographic. It’s an honor to partner with William M. Bird.”

To inquire about Hearthwood products or distribution coverage, contact Allie Finkell at allie@hearthwoodfloors.com.

Posted on

Compass Flooring Distributors joins Hearthwood Distribution Group

Burns, Tenn.—American OEM has expanded its Hearthwood distribution group to Orlando, Fla.-based Compass Flooring Distributors. This is the latest distributor to take on the company’s brand, representing Hearthwood in the Florida and Texas markets.

“Hearthwood is very personal for us, and so we choose our partners carefully,” said Allie Finkell, creator and EVP of Hearthwood. “The team at Compass is well-versed in selling high-end, design-leading hardwoods, and we feel confident they will do a great job representing our flagship brand.”

Compass was founded in 2010 and has warehouses in Orlando and Houston, holding inventory on hardwood and resilient flooring products. “Partnering with Hearthwood will be a great collaboration for both Compass and Hearthwood,” said Kelley Wilson, Compass president. “We share a strong commitment to premium products positioned with the very best retailers throughout the southeast. The fashion-forward styling of the Hearthwood collections being promoted by our experienced sales team and managed by the Compass customer service team is a great combination for success.”

The Hearthwood collection is comprised of 24 engineered hardwoods, made at the American OEM facility outside of Nashville from 100% American hardwoods. The company’s flagship brand continues the four-generation legacy started by Andy Anderson, the inventor of the American engineered wood floor in the 1940s.

“Hearthwood is a way to honor our family’s 70-plus year history in the wood business,” Finkell said. “It leverages the vast experience of our past but is packaged in a modern way that appeals to a younger, predominately female demographic. We’re not completely finished setting up our national distribution network and are excited to continue planting seeds for growth.”

Hearthwood is showing at the NWFA Expo in Tampa, Fla., this week at booth 801. It is positioned close to the Compass exhibition space at booth 800.

To inquire about Hearthwood products or distribution coverage, email Allie Finkell.