The industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates.
With that said, shouldn’t the same methods of warranty promotion be applied to what lies underneath flooring? When it comes to underlayment, what are the most effective ways for potential buyers to learn about its benefits? What attributes should be prominently supported? Continue reading Promoting the value of underlayment
Mills, dealers come out of hibernation poised for recovery
By Matthew Spieler
Volume 26/Number 19; February 4/11, 2013
Las Vegas—For the first time in roughly six years, the mood at Surfaces was neither dour nor hopeful. Instead, it could best be described as confident, as in confident the bottom of the trough has been reached and business is not only finally pointing in the right direction, but has started to steadily climb toward brighter times.
Through a partnership with Surfaces 2013, CFI Training and Certification is available Jan.29 to 30 on the Mandalay Bay Showroom Floor. The show special provides a great opportunity to be part of the first event of this kind at Surfaces. The Surfaces special price of $495 (savings of over $600) is a value for flooring installers to test in four categories: CFI Carpet Residential I-II and Commercial I-II. All supplies and tools are furnished by the manufacturers. Continue reading CFI carpet certification at Surfaces 2013
Every salesperson in the industry should know the importance of underlayment on the soft surface side, but with more and more hard surface products gaining popularity and market share, the emphasis and focus have shifted.
Dallas — Surfaces and the International Certified Floorcovering Installers (CFI) are enhancing their partnership by providing floorcovering installers the opportunity to earn their carpet installation certification at the 2013 show being held January 29-31 at the Mandalay Bay Convention Center in Las Vegas, NV. This is the first time that CFI has offered this certification at Surfaces.
“CFI is very appreciative of the opportunity to share ideas and techniques that will make a carpet installer’s work more productive and always provide customer satisfaction,” said Jim Walker, CEO, CFI. “We invite installers from all over to register and be a part of the first group to be certified at Surfaces 2013.” Continue reading SURFACES and CFI offer certification at 2013 show
The sound of silence was not only a hit song that propelled Simon & Garfunkel to musical prominence in the mid-1960s, it is also the ultimate goal of underlayment companies everywhere.
Whether it’s for commercial spaces where unwanted noise is considered public enemy No. 1 or for residences where attempts to make the home a fortress of solitude doesn’t quite work when you can’t hear yourself think, underlayments with effective sound deadening qualities are what end users and flooring dealers desire. Continue reading Underlayments: Making the ‘sound’ choice
While every flooring category has been hit hard by the recession, perhaps none more so than wood—in the five years following its high water mark in 2006, the segment is down 40%. So it should come as no surprise as the economy shows signs of steady improvement manufacturers feel the slide is finally over. Continue reading Improving economy gives hope
In recent years, the industry has seen laminates become more realistic and wood-like, ceramic and porcelain tile achieve the look of slate, travertine and marble—even carpet looks and feels like it never has before. As technology advances, so do the products manufacturers are able to create. The same holds true for the moldings segment. Continue reading Technology making today’s molding choices more flexible
As preposterous as a basement in the Alamo or a pig with wings is a floor covering installation without underlayment. Essential for noise reduction, moisture control, insulation and cushioning, retailers would do well to include underlayment in each sales pitch in the store. Continue reading Padding profits via education, transparency
Dalton—Healthier Choice appointed Gary Hernandez, Sr., as chief business officer and executive vice president of sales and marketing. He will also seek, lead and manage industry acquisitions and new opportunities for Healthier Choice, company executives said.