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HD Expo: Hospitality takes its cues from residential design

May 14/21, 2018: Volume 33, Issue 24

By Steven Feldman

Las Vegas—Things are changing in hospitality. Guest rooms are moving more to hard service. Select service hotels—the 2- and 3-star properties—are growing and garnering more attention than luxury hotels. And technology is yielding better performing hardwood for public spaces.

“We are seeing a lot more mid-scale hotels, what they are calling select service, and a lot less of the 4- and 5-star hotels with the huge ballrooms and lobbies,” said John Reader, general manager, Desso Hospitality, a division of Tarkett. “That means there is a lot more emphasis on guest rooms, where the hotels make the money, and a lot less emphasis on the public space.”

As such, while the company is seeing much more traction in public spaces with hard surface and modular than, say, five years ago, the real growth is in select service. To that end, Desso showcased a patterned LVT to almost identically match a carpet tile. Collection Infinies by Tarkett is a high-definition LVT that invites users to customize four innovative designs with its proprietary co-creation tool. The technology allows users to select colors from a predetermined palette and personalize the patterns to their liking.

Talk to LVT suppliers, and they will attribute their increasing success in the hospitality segment to the product’s ability to provide solutions—whether it’s installation, maintenance or design flexibility. Take Karndean Designflooring, for example, which at HD Expo put the spotlight on Korlok, its entry into the rigid core arena. “It is increasing in popularity because of the fact it can go over imperfect subfloors,” Emil Mellow, director of public relations, told FCNews. “Someone just came by seeking to replace a ceramic tile floor with grout but didn’t want to rip it up. Korlok is a perfect solution because it will go right over it.”

Shaw Hospitality prides itself on offering different types of solutions for various types of spaces, according to John Crews, design manager, Lifestyles Studio, which includes the hospitality business. Among its centerpieces at HD Expo was Natural Choreography, a collaboration with Rockwell Group. Natural Choreography utilizes custom, end-cut block wood and sheared marble floor surfaces, which are signature interior elements for high-end hospitality projects. The patterns mimic natural stone and wood with “metal” inlay by creating high-definition scans of real lumber and stone. The idea is to bring these exclusive materials to mass hospitality as a unique, cost-effective solution. “We are taking natural elements and adding a twist,” Crews said. “It’s something a little different for public spaces and guest rooms.”

Republic Floors made its HD Expo debut with its patented Pure SPC, which the company claims is a step above what’s currently on the market. As Rotem Eylor, founder and CEO, explained, “Pure SPC offers a density of anywhere from 1200 psi to 2400 psi. It is made from four different stone powders with special polymers inside to make the material stable. Our claims ratio is less than 0.01%. The product is good in heat or cold, and it doesn’t need acclimation. It doesn’t expand and contract. For hospitality, it can go anywhere—public areas, guest rooms, even in the shower.”

Metroflor featured its Aspecta brand, which is finding favor in hotel guest rooms. Its Aspecta Ornamental line allows flexibility of design with a custom print overlay on a 2.5mm vinyl body. “It’s more of customized feel without a customized budget,” said Alan Rowell, director of sales, Aspecta. It allows a designer to create something beyond a monolithic design.”

Bringing past to present

Personalization of space and the need for a tactile experience—that’s what some of the carpet mills sought to address via their HD Expo introductions. “People are still craving the texture and experience to be able to connect with the product,” noted Jackie Detmer, vice president of design and product development, Mohawk Group, which features the Durkan brand for this segment. “Our new Crafted Convergence was inspired by a collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. The carpet is modern but inspired by patterns that have been in [existence] for thousands of years.”

It was a similar story at Mannington Commercial, where Amanda Swindall, marketing director, talked about the continuation of personalization in design as well as what she called “resi-mercial” (making hospitality settings feel more like the comforts of home). In response to that trend, a new carpet tile called Heirloom, based on an old Czechoslovakian wedding dress, was previewed for a summer debut. “Look how the yarn comes in and out and how the color plays. It’s a handcrafted look that’s based on disintegration over time.”

Wood-strong

Hospitality is traditionally a segment that utilizes hardwood primarily in public spaces, but given the demands of the application, the wood must perform. In fact, hospitality is the No. 1 market for Nydree Flooring, whose products are acrylic infused, making them three to four times harder than regular wood, according to Jason Brubaker, vice president of sales and marketing. “Depending on the level of the property, our products could go in common areas, lobbies, restaurants and, in some cases, the guest rooms.”

Monarch came to HD Expo featuring its two main brands: Monarch Plank Hardwood Flooring, which is its quick-ship stocking collection, and Royal Custom Plank and Parquet, a wide array of unfinished offerings. According to Danny Harrington, vice president of marketing, Monarch’s products are suitable for hospitality applications due to a very heavy commercial finish, which features UV-cured oil.

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Durkan's Crafted Convergence receives IIDA/HD Expo Product Design award

Calhoun, Ga.—The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, has been recognized with the IIDA/HD Expo Product Design Award in the flooring category for carpet and rugs.

The prestigious honor was presented last week on site in Las Vegas at HD Expo, the premier trade show and conference for hospitality design professionals. For more than two decades, the IIDA/HD Expo Product Design Awards program has recognized innovation, function and aesthetic advancements in the hospitality industry.


“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA executive vice president and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Crafted Convergence was inspired by Durkan’s collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. Within this storied collection, everyday utilitarian articles handmade by talented artisans from diverse cultures are translated into engaging patterns for broadloom, carpet plank and Durkan’s innovative Definity manufacturing technology. The design team was mindful to honor the original materials rather than replicate them. Portions of the proceeds from the collection’s sales will be given back to the museum system to help preserve the stories and source materials that inspired the collection.

“It is a real honor to be recognized by esteemed industry colleagues and leaders for our work on such a meaningful project,” said Elizabeth Bonner, creative design director for Durkan. “In telling the Crafted Convergence story, we not only wanted to push the envelope by bringing a different approach to hospitality flooring design and innovation, but also use it as a platform to honor the cultures represented within this incredible partnership.”

Learn more about Crafted Convergence and Durkan’s complete HD Expo showcase by visiting HDExpo.Durkan.com.

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Karndean Designflooring challenges guests to ‘see flooring differently’ at HD Expo

Export, Pa.—Karndean Designflooring invites hospitality designers, managers and hotel owners to see flooring differently May 2-4 at the company’s booth at HD Expo in Las Vegas.

From the company’s original visuals to designability to ordering, Karndean Designflooring’s unique approach to luxury vinyl will change the way you design and specify hospitality flooring.

Among the company’s 24 new Spring 2018 designs is Grey Riven Slate, which appears on the booth floor directly below a 300-pound piece of slate that inspired the design. Other new designs include American black walnuts, shuttered concrete, European oaks and pines, and Australian spotted gum.

Each of the company’s three award-winning, waterproof formats—gluedown, loose lay and rigid core—allows designers to design flooring differently. By blending multiple products into one design, incorporating wayfinding and zoning, and the use of design components and inlays within the six gluedown ranges, designers can create a floor that both aesthetically enhances spaces and adds functionality. Guests will see the impact of Designflooring throughout the booth, from a grouted wood design to intricate blends, to a vignette of a hotel lobby seating area designed by Katelyn Von Tickner of sérendipité design studio.

Karndean LooseLay’s multi-directional designs can be installed quickly and easily in any space with minimal adhesive and minimal disruption to guests and patrons. In addition, Karndean LooseLay allows for an easy transition to carpet tile, its planks and tiles may be individually replaced, and it reduces noise transfer by 13 dB.

The company’s Korlok rigid core continues the Karndean Designflooring tradition of excellence in design and performance. While typical rigid core floors contain wood fillers or composites, Korlok’s waterproof, proprietary K-Core is composed of 100% PVC to ensure a stronger, more stable core for installation over most existing hard floors without exposing subfloor imperfections. Korlok’s pre-attached acoustic foam backing not only reduces sound transmission by 22dB, but retains its shape after being compressed, does not pool water or encourage the growth of mold, mildew or bacteria.

Introduced in 2017, Korlok Select features the company’s HoldFast 5G locking mechanism, guaranteed to keep planks together at the end seams by its 15-year HoldFast Commercial Warranty, in a 56” x 9” extra-long plank and 20mil wear layer.

An extension of the award-winning Korlok Select range, Korlok Reserve is the newest rigid core collection from Karndean Designflooring. From the classic, yet rustic design of Vintage Oregon Oak sourced from the Pacific Northwest, to the sleek, matte grays of Tavern Oiled Oak, this collection of woods is an eclectic mix of rustic, limed and oiled visuals. Korlok Reserve is available in 48” x 7” planks with a 2G locking mechanism and 20mil wear layer.

In addition to seeing and designing flooring differently, partners will see the positive impact of purchasing flooring differently, including stellar personalized service, quick order turnaround and low claims rates.

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AVA by Novalis to show at HD Expo

Screen Shot 2017-05-01 at 10.54.33 AMToronto, Ontario, Canada—Novalis Innovative Flooring will be showcasing its AVA commercial specified LVT at HD Expo, May 3-5 at the Mandalay Bay, Las Vegas. The complete line of AVA LVT will be on display for the hospitality industry, according to Melissa Quick, commercial product & marketing manager for the AVA brand.

“We are excited to be exhibiting at this 
industry-leading event,” said Quick. “Our AVA line is one of the most extensive and versatile LVT lines for the hospitality arena. We will also be showing some recent additions to the line.”

Novalis will be sharing Booth 2674 with LSI Floors and Capri Cork. Visitors to the booth will benefit from seeing an expansive and coordinated offering of flooring solutions, according to Quick.

In addition to AVA luxury vinyl tile collections, visitors will also see sheet goods, cork, rubber and various custom capabilities designed and engineered for hospitality public spaces, back of house, guest suites, restaurants and fitness facilities.

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Karndean to spotlight new hospitality floors at HD Expo

Cubix - KaleidoscopeExport, Pa.—Karndean Designflooring will showcase its full hospitality product portfolio, featuring new product ranges and installation clinics, at HD Expo 2017 located in Las Vegas’ Mandalay Bay.

Karndean offers an array of products for hospitality environments across glue down, loose lay and rigid core formats, each featuring Karndean’s own original designs. The company’s two newest floating floors, LooseLay Longboard and Korlok, will be featured at the show, and are designed for quick and easy installation in an industry where there is little downtime. LooseLay Longboard’s 59” long planks are ideal for remodeling existing spaces, as it can be laid over existing tile, LVT and VCT; and is anchored in place by Karndean’s friction-grip K-Wave backing. Korlok, Karndean’s new rigid core locking floor, features proprietary K-Core technology, providing superior dimensional stability for installation over most existing and imperfect subfloors, meeting the ASTM standard for indentation resistance. Each of these products is nominated in the IIDA/HD Expo Product Design Competition.

Guests can see how easy LooseLay Longboard and Korlok are to install over existing subfloors during Karndean’s installation clinics, lead by professional installer John Jarvis, on May 3 and 4 at 11 a.m. and 3 p.m. in booth 5411.

In addition, guests can learn how designflooring can enhance any hospitality setting through wayfinding and view Karndean’s full glue down offering at the show, including Karndean’s custom Kaleidoscope collection. This collection features modular, compatible designs, which utilize the most popular colors from Karndean’s glue down ranges. In hospitality settings, these components may be used to highlight featured areas or create pathways, which facilitate guest flow. Kaleidoscope is a 2016 Good Design award-winner, a 2017 finalist in the Hospitality Design Product Awards, and an IIDA/HD Expo Product Design Competition nominee.

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Bostik-sponsored Design ‘N Gather gains new partners

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik, a world leader in specialty adhesives and installation systems for building construction, has announced that Crossville and Bedrosians—two iconic tile industry companies—will be partnering in Design ‘N Gather (DNG), the annual global tile mosaic design competition created by Artaic—Innovative Mosaic and sponsored by Bostik.

DNG has invited architects, designers and mosaic design enthusiasts to submit ultra-creative mosaic interpretations for a larger-than-life mosaic “Selfie Studio” mural to be permanently installed at the Height of Decadence, Hyde Bellagio. The grand-prize winner will be unveiled May 4, at a VIP event sponsored by Bostik at the Hyde Bellagio.

“Crossville is proud to be partnering with Bostik on the Hyde Bellagio ‘Selfie Studio’ project,” said Mark Shannon, executive vice president of sales. The company’s Laminam porcelain tile panels will be installed on the Selfie Studio’s walls using Bostik’s Bosti-Set.

bostikBosti-Set is a premium adhesive and sound reduction membrane created for installation of thin porcelain tile panels such as Crossville’s Laminam. Offering instant grab and holding power, only a single coat of adhesive on the panel’s back is needed for faster, easier and safer wall installation.

Flooring from Bedrosians Tile & Stone’s Always collection was also chosen for the project. “This is a great, creative project, and we’re glad our product was selected,” said Eddie Bedrosian, marketing director. “It’s a beautiful, ‘wood-look’ larger format porcelain tile that is not only extremely attractive, it’s extremely durable.”

A gallery of the 10 DNG finalists will be on display at AIA Convention 2017 in Orlando, April 27-29. This same collection will also be showcased at HD Expo in Las Vegas, May 3-5.

For more information on the DNG, visit: designngather.com.

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Crossville's Laminam wins Best of Show

HEALTH_NOCHAIRSLas Vegas—Laminam by Crossville’s Satori collection has been named Best of Show for Hard Surface Flooring in the 20th Annual IIDA/HD Products Competition. The announcement of the win was made at HD Expo here last week. Crossville exhibited at the show.

Products winning Best of Show honors are selected based on a range of criteria such as aesthetic appeal, innovation, value and sustainable attributes. Satori’s porcelain tile panels come in three colors that offer luxe, varied looks suitable for commercial or residential installations. The line is offered in 1 x 3 M and 1 x 1 M size formats in 5.6mm thickness. This thickness makes the product suitable for flooring installation but it may also be used on walls.

For additional information on Crossville’s Laminam products, visit crossvilleinc.com/solutions/laminam/.

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Durkan honored for HD Expo launch

Traces AwardLas Vegas—Durkan, the hospitality brand of Mohawk Group, was awarded the top product design award in the Carpeting/Carpet Systems/Rugs category for its Traces collection at the 2016 Hospitality and Design Expo and Conference (HD Expo) held here May 4-6. The annual HD Expo is the premier trade show for the hospitality design industry.

The IIDA/HD Annual Product Design Competition honors innovation, function and aesthetic advancements in the hospitality industry. This is the second consecutive year Durkan captured top honors in this annual competition.

Designed by Stacy Garcia, Traces’ visuals take cues from sedimentary rock forms and arid lands with a palette of soft beiges complemented by browns and cool greys. The new product utilizes Durkan’s Definity and Synthesis manufacturing technologies. Mark Page, Durkan’s senior director of color and design, explained Synthesis technology is specially engineered for hospitality designers and clients who aim to create an exceptional guest experience. Styles from the collection are also available in Durkan’s precision dye injected (PDI) and computer yarn placement (CYP) constructions.Traces by Durkan 3

This year’s HD Expo saw Durkan’s largest launch in company history with 16 innovative collections across a variety of flooring categories, including broadloom, carpet tile, hardwood selections, luxury vinyl tile and rugs. Durkan’s product offering provides solutions for every application within the hospitality environment including lobbies, corridors, meeting spaces, guest rooms, ballrooms and other specialty areas. As part of Durkan’s comprehensive flooring solutions, its products are designed to coordinate seamlessly with Mohawk Group hard surfaces and Daltile’s ceramic offerings.

“As our carpet collections continue to evolve, offering a wide range of floor design solutions, it is only natural that we also expand our hard surface offering, making the flooring selection process and coordination easier than ever for our hospitality customers,” Page noted.

 

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Mohawk Group unveils product refreshment for spring

By Jenna Lippin

Martin Lesjak, CEO and founding partner of Innocad, explains the concept of Moving Floors.
Martin Lesjak, CEO and founding partner of Innocad, explains the concept of Moving Floors.

New York—At Mohawk Group’s media event held here May 7, members of the press and design professionals were given an exclusive look at the company’s latest offerings, which now comprise a complete program featuring broadloom, modular carpet, LVT and hardwood.

In carpet tile are the Iconic Earth and Moving Floors launches, the latter being Mohawk Group’s major design collaboration for 2015 with 13&9 Design of Innocad, an innovative Austrian-based design firm offering architecture and interiors services for residential, office, hospitality, healthcare, mixed-use, retail and interiors. Moving Floors’ varying patterns are designed to “move” based on your point of view, “thus serving as a design tool that creates a personalized solution for individual moods and needs of the space, environment and floor,” the company explained. The collection features high performance Duracolor Premium Nylon fiber and is backed with ExoFlex NXT, preventing water damage, unraveling and enforcing dimensional stability.

Iconic Earth is made of ColorStrand solution-dyed nylon and is offered in complementing 12 x 36 and 24 x 24 formats. Metallic yarn accents create a unique effect that mirrors oxidized minerals. Each of the three patterns in the collection has a metallic sheen.

New products in broadloom come from the Durkan brand: the Modesto (which has since won a Product Design award at HD Expo) Existence and Lakir Collections, all featuring selections developed by the company’s new Definity precision sculpted technology that emphasizes dimensional effects with layering of patterns and textures.

“[Mohawk can] be almost everything to everybody,” said Mark Page, senior director of color and design. “But we were short of one key component: Axminster. All Axminster carpet is made overseas because from a labor perspective there are roughly four people to one person that would be required to make [product]. All that technology has been made in China and India and Eastern European where labor rates have typically been cheap. When we’ve looked at Axminster business it doesn’t make much sense for us to get into that market. But there was a lot of interest in looking into something that could be made here in the States and offer the same capabilities.”

With Definity, branded to Mohawk Industries and Durkan, the brands can create everything Axminster can, but at a whole new level. “What [we] can really offer is an Axminster product at the price points and performance points that [the end user] wants but with a higher look,” Page said. Axminster cut pile products typically have 63 tufts per square inch; Definity has doubled the number of tufts per square inch, which creates a higher definition design.

In addition to high style, all of Durkan’s new broadloom collections are Red List free, meaning they are free of harmful chemicals. Existence and Modesto both have Declare labels, which serve as ingredients labels listing all materials in the product.

Mass Appeal is Mohawk Group’s big LVT launch this spring. The line was created as a spinoff of last year’s successful Hot and Heavy release. Mass Appeal “still plays off of that heaviness about the product but in a different format of 18 x 36,” explained Angie Carter, senior brand manager. Visuals from the collection are inspired by natural stone, metals and linen-like textures. With 5mm thickness, Mass Appeal (and Hot and Heavy) works seamlessly with Mohawk’s carpet tile, eliminating the need for transitional strips. The latest designs from Mohawk Group in both product categories are designed to coordinate for a uniform look.

Urban Patina is a floating resilient tile with wood grain visuals available in 14 colors, ranging from traditional to trendy. Linear and hand-scraped styles are available on 7 x 48 planks, which are installed with a multi-fit locking system that is milled into all four sides of the product, making for a fast and easy installation.

This spring also welcomes Mohawk Group’s first-ever commercial hardwood collection, called Reroot. An engineered product, Reroot is offered in three styles: Reclaimed Revival (antique oak), City Feel (redefined oak) and Collector’s Edition (engineered oak and maple). “Designers love real wood,” Carter said. “This is definitely on that high-end level of hardwood. It’s light commercial so it is very niche.”

For more, see the May 25/June 1 edition of FCNews.

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Durkan's Modesto wins Product Design award at HD Expo

Durkan’s senior director of color and design Mark Page receives Product Design Award in Carpet Category at HD Expo 2015.
Durkan’s senior director of color and design Mark Page receives Product Design Award in Carpet Category at HD Expo 2015.

Las Vegas—Durkan was awarded the top Product Design award in the Carpeting/Carpet Systems/Rugs category for its Modesto collection at the 2015 Hospitality and Design Expo and Conference (HD Expo).  Held annually here, HD Expo is the premier trade show for the hospitality design industry. The IIDA/HD Annual Product Design Competition honors innovation, function and aesthetic advancements in the hospitality industry.

Modesto is a two-part collection of products—Modesto for Rooms and Modesto for Public Spaces. Using two different types of manufacturing techniques, the Modesto Collection delivers the right flooring solution for the right space, with color and design seamlessly coordinated. As part of Durkan’s comprehensive flooring solutions offering, the Modesto Collection coordinates with Mohawk Group hard surfaces and Daltile’s ceramic offerings.

“This is the first collection from Durkan where we thoughtfully created two volumes of products and styles that easily coordinate but are constructed using different manufacturing techniques to address the performance needs of each particular space,” said Mark Page, Durkan’s senior director of color and design. “Design flexibility is key and our Modesto Collection is a perfect example of a design-driven flooring solution.”