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Salesmaster teams with Lefkowitz for new venture

DEER PARK, N.Y.—Salesmaster Flooring Solutions, one of the country’s leading distributors of commercial flooring products and installation supplies, is expanding into the wood business by partnering with Joel Lefkowitz, former president of Hoboken Wood Floors, at one time the industry’s largest wholesaler. Lefkowitz will serve as the president of the aptly named HW Flooring, which is being billed as an affiliate of Salesmaster. He has put together an experienced team of wood flooring veterans that includes Marty Ackerman, who was Lefkowitz’ vice president of sales at Hoboken; Ken Reilly, who most recently served as hardwood sales manager at Apollo. Continue reading Salesmaster teams with Lefkowitz for new venture

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Top selling styles: Carpet does the bulk of business for specialty retailers

Eager to learn where the market is from the retailer’s perspective, FCNews set out to learn what the top-selling styles are across the U.S. Surveying specialty dealers from the Redwood Forests to the Gulfstream waters, from the Florida panhandle up the Appalachian Trail to New England, carpet maintains a stronghold for many states in the union. Some things are predictable: New England is mostly conservative with wool loops and Berbers; Midwestern consumers favor domestic hardwoods, and the West is eco-conscious, focusing on natural fibers. Continue reading Top selling styles: Carpet does the bulk of business for specialty retailers

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One-of-a-kind looks define hardwood’s upper echelon

No category has suffered through the building market’s sag quite as much as hardwood, particularly in new construction. But consumers are still buying and certain parties want what they want—those who demand luxury still expect nothing less. To meet her needs, mills are producing unique products that transform her home into something exceptional. Continue reading One-of-a-kind looks define hardwood’s upper echelon

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Wood introductions emphasize consumer value, facilitating greater revenue for retailers

Fall means back to school and back to the daily grind for many. But minds at some of the top hardwood mills have been grinding all summer to roll out new products, programs and promotions for the coming season.

Times have been tough for the hardwood category. With an over abundance of products moving slowly through the supply chain, many manufacturers are updating current collections and providing selling tools to fill sales tickets. Displays and advertising are also a popular way in which suppliers are keeping their dealers poised to pounce on sales for the fall selling season. The rising cost of virgin raw materials in the category even has one major mill offering a 100% reclaimed product. Continue reading Wood introductions emphasize consumer value, facilitating greater revenue for retailers