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Shaw wins Hanley Wood 2016 Brand Builder Award

screen-shot-2016-09-16-at-1-28-14-pmDalton–Shaw Floors has been named the recipient of the 2016 Hanley Wood Brand Builder Gold Award for Best Website Design & Marketing Strategy. The award was presented earlier this month in Chicago during the Hanley Wood Foundations Conference.

The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 70 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.

“We are thrilled to honor Shaw Floors as a Gold winner for the Best Website Design & Marketing Strategy of our Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “Their fresh marketing approach, and the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the leadership and innovation within their company.”

 

 

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Hanley Wood launches 2015 Greenbuild Unity Home

Screen Shot 2015-11-05 at 1.54.50 PMWashington, D.C.—Hanley Wood, in partnership with world-renowned builder Tedd Benson and Unity Homes among others, will unveil the 2015 Greenbuild Unity Home Nov. 18 at the 2015 Greenbuild International Conference & Expo here.

The 2015 Greenbuild Unity Home has been planned, designed, constructed, inspected and tested according to LEED for Homes version 4 program requirements and is anticipated to achieve Platinum Certification when moved to its permanent site in New Hampshire after Greenbuild.

The 1,620 square-foot home features a modern, light-filled open-plan aesthetic and is one of four customizable platforms being made available for sale to the public by Unity Homes. Also known as the Zum home, its plans originated in part from a collaboration with MIT’s Open Source Building Alliance, which focused on providing cost-effective energy efficiency and extending the flexibility and useful lifespan of buildings.

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Hanley Wood agrees to sell exhibitions business to Informa

Screen Shot 2014-11-18 at 4.17.16 PMWashington, D.C.—Hanley Wood, the premier information, media, event and strategic marketing services company serving the residential, commercial design and construction industries, announced today that it has reached an agreement to sell its Hanley Wood Exhibitions business to Informa PLC, a UK-based publishing and events company that operates in more than 40 countries and is one of the world’s leading knowledge providers. The sale is subject to customary regulatory review and is expected to close by the end of 2014. Upon the closing of the transaction, the exhibitions business will be rebranded Informa Exhibitions US and will maintain its headquarters in Irving, Texas under the continued leadership of Rick McConnell as president, Informa Exhibitions US, construction and real estate.

“Since 2000, Hanley Wood Exhibitions has led the industry as a best-in-class producer of tremendously vital and successful events,” said Peter Goldstone, Hanley Wood’s CEO. “Informa recognized the power and value of the trade show business we’ve built over the years. Informa has an exciting, long-term strategic vision for the exhibitions business and how it fits within its international operations and its existing portfolio of construction and real estate events. It will be a great home for its customers and employees.”

“We are very excited about the addition of such an outstanding trade show business,” said Stephen A. Carter, group chief executive of Informa. “This is a terrific portfolio of leading construction exhibition brands that will become a key component of our Global Exhibitions Division. In combination with other recent acquisitions, we have significantly strengthened our presence in the U.S., demonstrating our commitment to the sector and the region.”

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Greenbuild focuses on product, manufacturing transparency

October 27/November 3, 2014; Volume 28/Number 10

Manufacturers, groups develop new methods of disclosing product details

By Jenna Lippin

Screen Shot 2014-11-03 at 11.37.35 AMNew Orleans—Following a year that focused on product transparency, Greenbuild 2014 saw a continued emphasis on the movement with an increasing amount of manufacturers developing new ways to display product and production ingredients and methods.

Forbo, for example, was touting a label system called USEtox, which breaks down a list of ingredients and explains how they affect the health of users and the environment. According to Lori Lagana, marketing manager, the company is working on furthering the next stage of transparency. “We’re not at full transparency. EPDs [environmental product declarations] and HPDs [health product declarations] are not full transparency. You need to take the information and apply it to the actual products and how it impacts your health.”

She added that Forbo’s message is about the phases of transparency and advancing the movement. “While everyone is familiar with EPDs, and now everybody is pretty much familiar with HPDs, we’ve moved on to talking about a subject similar to how you wouldn’t buy a food product without knowing what’s in it and how it impacts your body. A complaint we hear is how there is no way to measure how a product truly impacts your body, and there is with USEtox. Basically what we’re telling people is you wouldn’t put this in your body without knowing what’s in it and how it affects your body. You can request the same thing from product manufacturers.”

In terms of product, the company highlighted its Marmoleum Modular offering at Greenbuild, particularly the Striato collection, with striated wood tones in 15 colors that progress from light to dark.

Also focusing on its green story, particularly in relation to Cradle to Cradle certification, was Shaw Contract Group. The company shares a philosophy with Cradle to Cradle and is trying to get to 100% less hazardous waste and 100% less waste going to landfill while cutting energy and water usage, explained Wanda Dunaway, director of education and government markets. “We’re trying to get a little better every year, and we have some lofty goals for 2030; you have to be a Cradle to Cradle company to get to those goals. We’re not just about not doing harm; the Cradle to Cradle philosophy is that you have products that go back into themselves.” Shaw Contract Group’s entire EcoWorx platform is Cradle to Cradle certified.

Also a focus at Greenbuild for Shaw Contract was its Cut and Compose collection. A portion of the proceeds from Cut and Compose sales will go to the Center for Green Schools to support its mission of healthy and sustainable schools. The product will launch Dec. 1; Greenbuild served as a preview.

Shaw’s residential division was also active at Greenbuild as Shaw Floors had product featured in the 2014 Living-Home. The 1,500-square-foot modular home that was situated in the middle of the show floor meets LEED v4 Platinum requirements and was available for tours at the show before its move to the Lower Ninth Ward, becoming part of the Make it Right Foundation’s Katrina efforts. The products from Shaw featured in the LivingHome include American Restoration Epic engineered hardwood and Fired Hickory porcelain tile. American Restoration is Cradle to Cradle certified Silver, while Fired Hickory features 40% recycled content.

Screen Shot 2014-11-03 at 11.42.53 AMIn addition to the Living-Home, another popular stop on the Greenbuild floor was Interface’s space, which featured an interactive wall with materials such as natural salt, feathers and branches—materials that demonstrate how a cold, loud space can be changed to help inspire people.

“Our message is an expansion and continuation of the story of biophilic design,” said John Wells, president and CEO. “This idea of biophilia is sort of man’s relationship with nature and how that’s now really a big critical piece in the built environment.”

The company’s Human Nature line, introduced earlier this year, is a continuation from last year’s Net Effect, which came from the Net-Works program. Net-Works was a major initiative for Interface, which is made from fishing nets collected by Aquafil to help create Econyl fiber for carpet.

Human Nature comes in a long, skinny plank format that has been successful with designers because it allows for design versatility. “The cool thing is it mimics nature with a pebble texture and smooth blends,” said Lauren White, interactive marketing manager. “This is how nature would design a floor versus something that stays consistent across the entire space.”

MP Global’s green message reflected how its products take what would normally be “tossed out” in the textile industry and turned into sustainable flooring underlayment, said Deanna Summers, marketing director. “Our primary message is getting people to understand the things they put underneath their flooring do impact their health, their budgets and their overall way of living while helping increase comfort.”

At the show MP Global showcased its “bread and butter,” QuietWalk in addition to its LVT-specific LuxWalk, which includes fibers made from recycled soda bottles.

Roppe was also emphasizing product from the vinyl segment, namely its Health and Learning line that comes in a coordinating pallet of both rubber and vinyl. Because the company has always focused on resilient, sustainable flooring with its popular rubber products, environmental initiatives are nothing new for Roppe.

“We’ve always been a partner with FloorScore,” said Dee Dee Brickner, marketing coordinator. “There’s a lot of different third-party certification we’re looking into now.

“People are concerned with different types of flooring and sustainability, but we’re continuing to push our sustainability message that rubber flooring is recyclable.”

Net Zero Zone

Screen Shot 2014-11-03 at 11.43.24 AMHanley Wood, The U.S. Green Building Council (USGBC) and EMerge Alliance unveiled the world’s first Net Zero Zone at Greenbuild 2014, making it the first conference and expo to have space where booths are fully powered by an on-site microgrid including alternate energy generation and distribution. “This is an important step for the trade show industry and sends a strong message to the entire green building movement that hybrid power in buildings is both popular and practical,” said Lindsay Roberts, Greenbuild’s show director.

The official launch of the Net Zero Zone took place on Wed., Oct. 22, with Brendan Owens, vice president, LEED technical development, USGBC; Rick McConnell, president of Hanley Wood, and Roberts acting as the official “plug pullers.”

The Net Zero Pavilion, a specially designated exhibit area inside Greenbuild’s expo hall powered by the microgrid, showcased 11 exhibitors in 1,500 square feet of exhibit space, while the Net Zero Networking Lounge hosted sponsor representatives and educational presentations available to all show attendees.

“The Net Zero Zone illustrates one of the main themes of this year’s conference: resiliency,” said Kate Hurst, director of conferences and events, USGBC. “At USGBC, we can’t think of a better place than New Orleans or a more important venue than the largest sustainable building conference in the world to introduce this evolved approach to electric power.”

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Shaw to showcase sustainable flooring options at Greenbuild

Screen Shot 2014-10-22 at 4.19.11 PMNew Orleans – Sustainable flooring options from Shaw Floors will be showcased in the 2014 Greenbuild LivingHome demonstration home at the 2014 Greenbuild International Conference & Expo here through Oct. 24.

“Shaw’s stylish and sustainable flooring products are a perfect fit for the GreenBuild LivingHome,” said David Wilkerson, director of sustainability at Shaw. “Given our longstanding partnership with the Make it Right Foundation, it also means a lot to us that the LivingHome will be added to the more than 100 Make it Right homes in the Lower Ninth Ward that include Shaw flooring.”

The 1,550 square foot, three-bedroom, two-bath modular Greenbuild LivingHome meets LEED v4 Platinum requirements and will be available to tour at the Expo before it is moved to the Lower Ninth Ward to become part of the Make it Right Foundation’s ongoing Katrina recovery efforts. Shaw’s partnership with the Make it Right Foundation, founded by actor Brad Pitt, and the residents of New Orleans goes back to the organization’s founding after Hurricane Katrina.

The Greenbuild LivingHome, designed and developed by LivingHomes, features market-ready and replicable design innovations, modular construction systems and a wide range of certified products selected to meet advanced performance criteria for energy and water efficiency, indoor environmental quality, durability, and materials and resource attributes. It is Energy Star v3 Certified and has been designed to meet LEED for Home v4 Platinum requirements. In addition, it achieves several of LivingHomes’ Z6 environmental goals, includes a wide range of Cradle to Cradle certified products, and integrates many of the new International Well Building Institute certification guidelines.

Shaw will be showcasing a variety of products at Greenbuild 2014. The products featured in the 2014 Greenbuild LivingHome include Shaw Floors’ American Restoration Epic engineered hardwood in the kitchen, living room, dining room, hallway and all bedrooms and Fired Hickory porcelain tile in the entry.

Offering the look of wood and the durability of tile, Fired Hickory features 40% recycled content and is made in the USA.

“The Greenbuild LivingHome is designed and built according to very high performance, health, and sustainability standards,” said Peter Goldstone, CEO of Hanley Wood. “The collection of products used in the construction of the home passed a very rigorous selection process. Shaw’s flooring contributed in a significant way to the success of the project. We are grateful to Shaw Floors for their support.”

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Net Zero Zone on tap for Greenbuild

Screen Shot 2014-10-16 at 11.42.51 AMWashington, D.C. — Hanley Wood, the U.S. Green Building Council (USGBC) and EMerge Alliance announced that a Net Zero Zone will be unveiled at the 2014 Greenbuild International Conference and Expo taking place at the Morial Convention Center in New Orleans Oct. 22-24.

“Driven by the innovative work of EMerge Alliance and its members, the launch of the new Net Zero Zone will make Greenbuild 2014 the first conference and expo to have exhibition space where booths are fully powered by an on-site microgrid including alternate energy generation, storage and distribution,” said Lindsay Roberts, show director, Greenbuild. “This is an important step for the trade show industry and sends a strong message to the entire green building movement that hybrid power in buildings is both possible and practical.”

The Net Zero Zone at Greenbuild will focus on three areas:

  • The Net Zero Pavilion, a specially designated exhibit area inside the expo hall, powered by the microgrid, showcasing 11 exhibitors in 1,500 square feet of exhibit space
  • Net Zero Networking Lounge where sponsor representatives and educational presentations are available to all show attendees
  • An outdoor demonstration of typical on-site solar electricity generation that is connected directly to in-building hybrid microgrid storage and distribution equipment adjacent to the Net Zero Networking Lounge

The official launch of the Net Zero Zone will take place Oct. 22 at 10:30 a.m. in the Net Zero Networking Lounge located on Level 2 of the Morial Convention Center.

Designed using EMerge Alliance standards for the hybrid use of alternating current (AC) and direct current (DC) power in buildings, the Net Zero Zone showcases the efficiency, reliability and resiliency of hybrid microgrids–systems of local electric power generation, storage and distribution that can operate either in combination with the local utility grid or in isolation from it. Booths in the Net Zero Zone will demonstrate the seamless capability of autonomously operating both on, off and in combination with the local utility grid.

 

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Award of Excellence: Shaw captures its fifth Best Overall Manufacturer title

May 26/June 2, 2014; Volume 27/Number 28

FCNews' Award of ExcellenceGarden City, N.Y.—For the third time in four years—and fifth time in the award’s history—Shaw Industries was voted the industry’s Best Overall Manufacturer in the 18th annual Award of Excellence competition.

It was one of two major awards for Shaw, which also won the Award of Excellence for Environmental Leadership. Shaw has earned the award every year since its inception in 2010.

“These awards are an amazing testament to the hard work of our associates and their dedication to creating a better future for our customers and our communities,” said Randy Merritt, president of Shaw Industries.

“These awards are particularly meaningful because they are based on a survey of customers across the industry,” he continued. “Relationships with our customers are at the core of our success—and every associate has a role to play in ensuring that those relationships are developed and protected through superb service and high quality, innovative, sustainable products.

“Thank you to Floor Covering News for the honor. Thank you to our customers who voted for us. And thank you to all of our Shaw associates for serving our customers well.”

Mohawk Industries won Best Carpet Manufacturer for Group A, one of four awards for Mohawk companies. “At Mohawk, we continue to invest heavily in innovation in the carpet segment,” said Tom Lape,

John Godwin, executive VP, sales and marketing, Shaw Industries, and Piet Dossche, CEO, USFloors
John Godwin, executive VP, sales and marketing, Shaw Industries, and Piet Dossche, CEO, USFloors

president of Mohawk Flooring, residential. “We’re pleased that retailers have recognized these innovations in our products, such as EverStrand Soft Appeal carpets with our patented Continuum technology and our SmartStrand and SmartStrand Silk franchises. We appreciate this recognition from our valued retailers, and we will continue to offer innovative carpets that contribute to their business success and to consumer satisfaction.”

Meanwhile, three of Mohawk’s divisions took home first-place honors in their respective categories. Quick-Step won Best Laminate Manufacturer for Group A, Dal-Tile won Best Tile Manufacturer for Group A, and American Marazzi won Best Tile Manufacturer for Group B. Dal-Tile’s victory was its 16th consecutive; Marazzi has won eight times in a row.

Beaulieu America was honored for Best Carpet Manufacturer for Group B. “We’re a family company, so when we get recognition like this for our new carpet like Bliss Perfection, it’s like having members of your extended family—the dealers who voted for us—say, ‘Nice job!’” said Mike Amburgey, CMO, Beaulieu America Residential. “It’s a very special thing for all of us and we are very grateful.”

In the Best Hardwood Manufacturer category, Armstrong won for Group A.

“We are particularly honored by this award,” said Mara Villanueva-Heras, Armstrong’s vice president of marketing, AFP residential. “It’s not only recognition for our hardwood flooring products, but speaks to our relationships with our customers, our service and the value of our brand. We work hard every day to earn their business and loyalty. Over the past few years, Armstrong has implemented a strategy to drive product innovation, maintain a strong consumer focus and support our customers in their success. This recognition validates that we are succeeding. It speaks to the quality of our products, the level of service we provide and our commitment to helping our customers grow their businesses.”

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Mannington corporate communications director Betsy Amoroso is joined by Mohawk’s Mollie Surratt, senior director of public relations, and Elise Demboski, VP of creative services

Mirage won Best Hardwood Manufacturer in Group B for the second year in a row. “We would like to sincerely thank the retailers who voted for Mirage as the No. 1 quality hardwood brand in the industry,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand. “This first-place award confirms our constant work during the last year in providing retailers with the best quality hardwood flooring on the market—as it has been for the past 30 years.”

Mannington was named Best Resilient Manufacturer in Group A. “What an honor for Mannington to again receive the Award of Excellence for resilient,” said Ed Duncan, senior vice president of residential marketing. “Resilient flooring has been at the heart of our business since we were founded almost 100 years ago. Today resilient includes sheet vinyl as well as LVT, and of course Mannington’s new LVS line. To be recognized as the best in the industry for those categories means so much. We won’t rest on our laurels, though, so people can expect to continue to see Mannington at the forefront of innovation in both manufacturing and styling. Thank you to everyone who voted, and to Floor Covering News and Hanley Wood for supporting this awards program.”

In the alternative wood category, style and design innovator USFloors won the award for Best Cork/Bamboo Manufacturer. “There is no greater honor than being recognized by your customers,” said Piet Dossche, president and CEO. “We are committed to bringing the best products and solutions to our dealer partners and to remain a leader in innovation and sustainability. Cork and bamboo flooring are strong pillars on which USFloors was built and a prime focus for further growth. I thank the leadership at Floor Covering News for this great yearly initiative, which recognizes and highlights the innovation and performance excellence within our industry.”

Sponsored by FCNews and Hanley Wood, proprietors of Surfaces, the Award of Excellence is a way for manufacturers’ customers—retailers, distributors, designers, installers, specifiers, etc.—to honor the companies they feel consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business. In other words, those manufacturers they feel help them the best in running successful, profitable business operations, whether it be a retailer, distributorship, design center or installation workroom.

Screen Shot 2014-06-17 at 11.35.00 AM
Mirage’s Chris Thompson and Stan Snyder flank Formica’s Mike Havas

Readers of FCNews, as well as other industry personnel visiting trade shows such as Surfaces (and not employed by a manufacturer), voted between October 2013 and the end of March for the companies they felt best met the previously mentioned criteria in eight individual floor covering categories—Carpet, Area Rugs, Resilient, Hardwood, Tile, Laminate, Cushion/Underlayment and Cork/Bamboo—as well as the Best Overall mill and the manufacturer that best exemplified Environmental Leadership.

Ballots were featured in FCNews and readers could mail or fax them back, as well as vote online and at industry events such as Surfaces.

While the category awards were done on a simple, one vote per category/company format, both the Best Overall and Environmental Leadership awards required voters to fill in their choices for first, second and third place. Votes were weighted so that first place was worth five points, second place worth three points and third place one point. Point totals were tabulated and the company with the most in each was named the winner.

As has been done for the previous seven years, individual category winners were selected in two groups based on their sales volume. Also, manufacturers did not pay a fee to be eligible to receive a vote, which has been customary since the first Award of Excellence competition. Any and all manufacturers of floor covering products in the above- referenced categories were allowed to receive votes.

A record number of voters participated this year—an estimated 550 industry professionals—including flooring retailers, distributors, designers and installers.

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12 top companies take home prestigious 'Best of Show' awards

SurfacesDallas — The International Surface Event recognized 12 leading companies with the prestigious “Best of Show” awards held Jan. 27-30 at Mandalay Bay Convention Center in Las Vegas. Participating exhibitors competed for the top honor in eight categories: Booth Design (1200 sq.ft. or less/1201 sq.ft. or more), Booth Design (400 sq.ft. or less/401 sq.ft. or more), Innovation, Style & Design, Sustainability, Technology and Best New Product.

“The Best of Show awards recognizes companies that are at the forefront of introducing new products, tools and technologies and demonstrate cutting-edge designs that continue to enhance the industry,” said Dana Teague, vice president, Hanley Wood Exhibitions.  “The companies that received awards at TISE 2014 were very deserving of this industry recognition.” 

Best of Surfaces

The Best of Surfaces awards were presented in the following categories: Booth Design (1200 sq. ft. or less/1201 sq.ft. or more) Innovation, Style & Design, Sustainability and Technology.  A panel of judges comprised of industry experts were tasked with reviewing more than 50 submissions and selecting one winner in each category.

The winners for Best of SURFACES 2014 were:

  • Booth Design (1200 sq.ft. or less) – Horizon Floors
  • Booth Design (1201 sq.ft. or more) – Mannington 
  • Innovation – Armstrong for Architectural Remnants
  • Style & Design – US Floors for CoreTEC Plus
  • Sustainability – Mohawk for Everstrand Soft Appeal
  • Technology – Schluter Systems for Ditra-Heat

“We are pleased to recognize the products that reflect best-in-class illustrations of design, innovation, technology, sustainability and booth design on the Surfaces show floor,” said Steven Feldman, publisher of Floor Covering News and sponsor of the Best of Surfaces awards. “Now in its third year, this competition has become the benchmark by which new products and booth designs are judged.  I’d like to personally thank all the industry experts who participated in the Best of Surfaces judging, both in the preliminary round and on-site at the event.”

Best of StonExpo/Marmomacc Americas

The Best of StonExpo/Marmomacc Americas awards were presented in four categories: Booth Design (400 sq.ft. or less), Booth Design (401 sq.ft. or more), Innovation and Technology.

The winners for Best of StonExpo were:

  • Booth Design (400 sq. ft. or less) – Omni Cubed
  • Booth Design (401 sq. ft. or more) – Miles Supply Co.
  • Innovation – MStone Stone & Tile for Historical Floors
  • Technology – Omni Cubed for the Pro-Dolly HD2

 “We are honored to sponsor the Best of StonExpo / Marmomacc Americas awards to recognize companies for outstanding innovation,” said Alex Bachrach, publisher of Stone World magazine.  “There was a lot of enthusiasm from the judges on the number of contenders in each category.  The competition was tough as there were many deserving companies at this year’s show.”

“We couldn’t be happier with the outcome of our 2014 ‘Best of Show’ awards,” Teague said. “We look forward to continued growth of this program as these awards add abundant value to the show and exhibitors’ experience.”

Best of New Product Marketplace

Thousands of new product introductions and technologies are unveiled for the first time each January at TISE. Attendees had the opportunity to vote for their favorite new product featured in the New Product Marketplace by texting their votes from the show floor. The companies receiving the most votes for Best New Product SURFACES and Best New Product StonExpo/Marmomacc Americas were:

Best New Product of SURFACES 2014:  900XT Pro Tile Saw by Q.E.P. Co., Inc.

The 900XT Pro Tile Saw features a powerful 2.25 HP, 15 amp motor that easily cuts through ceramic tile, porcelain and stone. This saw has a large cutting capacity to perform rip cuts on 24 inch tiles, diagonal cuts on 18 inch tiles, as well as having the ability to cut large tile or pavers up to 3-3/4″ inch thick.

Best New Product of StonExpo/Marmomacc Americas 2014:  The Leatherhead by Blick Industries

The Leatherhead allows fabricators to use a CNC router, CNC bridge saw or manual machine to brush, hone or surface polish stone. It comes with Frankfurt shoes and a unique set of snail lock adaptors that allow utilization of four, five or six inch snail locking brushes and parts.

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FCNews to sponsor education sessions at Surfaces East

Volume 27/Number 21; March 3/10, 2014

Screen Shot 2014-03-10 at 11.42.46 AMHicksville, N.Y.—The recent International Surface Event in Las Vegas proved to be the most successful edition in recent years with attendance up 7% and exhibitors exceeding their expectations in terms of writing orders. So for show manager Hanley Wood, the attention now shifts to preparing for the inaugural International Surface Event East, slated for Oct. 19-22 in Miami Beach, Fla.

While Hanley Wood promises a different feel than the Las Vegas event, one constant will be a strong, wide-ranging education conference. And, once again, FCNews will sponsor the flooring portion of the program, which includes the sessions geared toward business as well as sales and marketing. Continue reading FCNews to sponsor education sessions at Surfaces East

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Hanley Wood, StonExpo/Marmomacc Americas partner with SFA

SFA LogoDallas – Hanley Wood Exhibitions has announced a strategic partnership with the Stone Fabricator’s Alliance (SFA), which includes endorsement of StonExpo/Marmomacc Americas. The SFA will support stone fabrication education, best practices and awareness for the art of stone-working. Additionally, the SFA will host a new workshop for stone fabricators during The International Surface Event in January 2014.

The Stone Fabricator’s Alliance is an organization comprised of fabrication and restoration professionals from around the world. Their objective is to provide the resources necessary to enable SFA members to prosper by improving their quality of fabrication and restoration methods and practices.

The SFA will present a new free seminar titled SFA Mega Workshop: Maximizing Margins, in which stone fabricators will learn how to implement methods and techniques to maximize their business margins. Six topics will be covered by experienced business owners in 20–30 minute sessions over four hours. Topics will include branding and marketing, Internet marketing and production efficiency, among others. Lunch will be provided by the SFA. The SFA Mega Workshop will be held Jan. 29 from 10:30am to 2:30pm at The International Surface Event 2014.

“The Stone Fabricator’s Alliance has a long history of fabricators helping fabricators,” said Matt Lansing, SFA Executive Director. “We have partnered with StonExpo/Marmomacc Americas to take this to a new level. We have worked hard to put together a four-hour workshop that will focus on maximizing your margins and increasing profits in your company your stone company.”

To sign up for this free workshop, complete the StonExpo/Marmomacc Americas registration process. For more information on the events and sessions taking place during The International Surface Event, visit: