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Women in Flooring – Rosana Chaidez: Passion helps achieve goals

January 6/13, 2014; Volume 27/Number 18

(Editor’s note: This is the first in a series of articles highlighting some of the women in the floor covering industry who are not only making a difference, but raising its level of professionalism.)

chaidez_casualBy Jenna Lippin

Rosana Chaidez has developed a strong reputation as vice president of sales & marketing and procurement for Haines, the largest floor covering distributor serving the Southeast and Mid-Atlantic. Hard work and dedication brought her to the top ranks, making her an inspiration to all women who are aiming to hold their ground in a male-dominated industry.

Joining the industry in 1986 with distributor FlorStar Sales in Chicago, Chaidez was charged with internal operations, including customer service, supply chain functions and information technology. In 2002 she joined Haines as chief information officer, and she has continued to ascend the corporate ladder. She was eventually appointed to oversee the supply chain, and then in 2008 became general manager of the Wheeler division in Florida shortly after its acquisition by Haines. She then was promoted to vice president of sales, marketing and procurement. Continue reading Women in Flooring – Rosana Chaidez: Passion helps achieve goals

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Haines acquires CMH Space

Screen Shot 2014-01-20 at 8.50.11 AMGlen Burnie, Md.Haines, the industry’s No. 1 flooring distributor in sales, announced the acquisition of CMH Space, the No. 4 distributor.
 Bruce Zwicker, Haines president and CEO said, “The two companies will be better together, better for customers, suppliers, and employees.”

Haines, the largest floor covering distributor in the U.S., operates in the Mid-Atlantic and Southeast. CMH Space operates in the same geographic area. The two companies will operate as separate companies until integration is complete sometime in late 2014. Continue reading Haines acquires CMH Space

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Resilient state of the industry: Sheet, LVT combine to drive category sales

Sept. 16/23; Volume/number 11

By Jenna Lippin

Screen Shot 2013-09-25 at 10.26.15 AMAs the industry nears the end of the third quarter, the resilient market continues to boom with developments in both sheet and luxury vinyl tile, commonly known as LVT. With many acknowledging this to be the year of LVT, the resilient category as a whole grew leaps and bounds over the last nine months. Rounding out a successful 2013, top manufacturers anticipate strong numbers for the year and foresee continued success. Continue reading Resilient state of the industry: Sheet, LVT combine to drive category sales

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Haines Loyalty Club Summit: ‘One block at a time’

Members benefit from relationships, technology, more

By Jenna Lippin

Volume 26/Number 24; April 15/22, 2013

Winners of the Retailer of the Year award, Gary Hurst, third from left, and Elmer Stolzfus, center, were honored at the Haines event. With the winners are (from left) Fred Wentz, VP of operations and development; Rosana Chaidez, VP of sales & marketing and procurement; Bruce Zwicker, president/CEO; Scott Roy, VP of sales & marketing and customer service, and John Coakley, CFO and business development.

Alexandria, Va.—With a record crowd of approximately 400 people from across the Eastern seaboard, the 2013 Haines Loyalty Club (HLC) Summit was held here April 8 and 9 for the first time after outgrowing its previous venues in Baltimore. The group now boasts 275 members, up from 268 in 2012 and a total increase of approximately 160% since 2006.

Scott Roy, Haines’ vice president of sales, marketing and customer service, introduced the 2013 Summit motto “One Block at a Time,” explaining to members that each individual “block” helps build success. Thanks to the October meeting of the HLC advisory council, the Haines network decided changes needed to be made to help provide the greatest benefits to members, drive business to their stores and deliver valuable resources to facilitate dealers’ success. Continue reading Haines Loyalty Club Summit: ‘One block at a time’

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Haines acquires Allied Products

Haines, the nation’s largest floor covering distributor, announced on Jan. 3, 2013 the acquisition of Allied Products of Baltimore, Md., effective January 1, 2013. Allied is a 72-year old distributor of flooring related supplies and sundries with eleven locations throughout Maryland, Pennsylvania, Virginia, and North Carolina. Allied operates in those four states plus DC and Delaware and areas of New Jersey and West Virginia. Allied employs forty four people and has sales revenue in excess of ten million dollars. Continue reading Haines acquires Allied Products