Members benefit from relationships, technology, more
By Jenna Lippin
Volume 26/Number 24; April 15/22, 2013
Alexandria, Va.—With a record crowd of approximately 400 people from across the Eastern seaboard, the 2013 Haines Loyalty Club (HLC) Summit was held here April 8 and 9 for the first time after outgrowing its previous venues in Baltimore. The group now boasts 275 members, up from 268 in 2012 and a total increase of approximately 160% since 2006.
Scott Roy, Haines’ vice president of sales, marketing and customer service, introduced the 2013 Summit motto “One Block at a Time,” explaining to members that each individual “block” helps build success. Thanks to the October meeting of the HLC advisory council, the Haines network decided changes needed to be made to help provide the greatest benefits to members, drive business to their stores and deliver valuable resources to facilitate dealers’ success. Continue reading Haines Loyalty Club Summit: ‘One block at a time’