Posted on

Raskin Global: Fashion focus

Marketing approach to be driven by style vs. lifestyle

New York—In an industry often characterized by a “sea of sameness” label, Raskin Global is daring to be different. And that difference extends from product to styling to marketing to the company itself. Like it or not, this is not your typical flooring supplier. Continue reading Raskin Global: Fashion focus

Posted on

Gorilla Floors enters LVT market with ‘strong’ story

NEW YORK—Michael Raskin knows a thing or two about floating LVT. After all, as the former president of Metroflor, Raskin in 2007 pioneered the category with the launch of Konecto. So after breaking from the company earlier this year to launch his own brand, the question was how he would take what he started to the next level. Continue reading Gorilla Floors enters LVT market with ‘strong’ story