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Nomination period for WFCA Gold Standard Awards now open

Screen Shot 2017-11-06 at 10.07.46 AMDalton, Ga.—Entries for the 11th annual World Floor Covering Association (WFCA) Gold Standard Awards are now being accepted. Awards are available in two categories including retailers with sales over $10 million and those with sales under $10 million.

The Gold Standard Award is presented each year to WFCA retailer members who exemplify the highest business standards and have created an outstanding retail experience for customers. Retailers in both categories are judged based on: knowledge, customer service, quality of store image and code of conduct. In addition, companies must also be members of the WFCA, have been in business for at least three years and have favorable Better Business Bureau reports.

Following are the three awards for each category:

  • First-place winners: Choice of two-day CFI on-site custom class in carpet seaming or sales training or a one-year WFCA University tuition for online training. (Classes consist of a one-day class that is repeated on a second day to accommodate dealers with multiple locations so they can split their staffs.)
  • Second-place winners: six-month WFCA University tuition.
  • Third-place winners: three-month WFCA University tuition.

To enter, applicants must complete the submission form and present multimedia marketing materials and other documents, all of which will be factored into the review process. The deadline for submissions is Dec. 31.

Companies interested in entering or nominating an entrant for the 2018 Gold Standard Awards can visit wfca.org/page/gold-standard-retailer-award for more details. All entry material will be treated as confidential and reviewed only by the judging panel.

The winners will be announced at TISE 2018 in Las Vegas.

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WFCA presents winners of 2017 Gold Standard Awards

WFCADalton—World Floor Covering Association (WFCA) announced the annual winners of its Gold Standard Award which recognizes stores that have created an outstanding consumer retail experience. In the category including retailers with sales over $10-million, Sergenian’s Floor Covering based in Madison, Wis. took home the honors. In the under $10-million category, Classique Floors & Tile based in Portland, Ore. was recognized.

Sergenian’s Floor Covering received a choice of one of the following: two-day on-site custom CFI carpet seaming class; two-day on-site custom sales training; or one-year online WFCA University tuition. Classique Floors & Tile received the same options as above but only a single day of classes.

Each award category also recognized 2nd and 3rd place recipients. Second place winners in both categories received six-months online WFCA University tuition while the 3rd place winners in both categories were honored with three-months tuition to WFCA University online. Additional winners included:

Over $10-million:

  • 2nd place – Coles Fine Flooring (San Diego, Calf.)
  • 3rd place – Carpetland USA (Davenport, Iowa)

Under $10-million:

  • 2nd place – Independent Carpet One (Westland, Mich.)
  • 3rd place – Brian’s Flooring & Design (Birmingham, Ala.)

To receive the Gold Standard Award in either category, companies are reviewed and judged based on knowledge, customer service, quality of store image and code of conduct. A company also must be a member of the WFCA, have been in business for at least three years and have a clear Better Business Bureau report.

Companies interested in entering or nominating an entrant for the 2018 Gold Standard Awards can visit wfca-pro.org for more details.

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WFCA broadens categories for Gold Standard Awards

wfca-new-logo-no-background-no-tagDalton, Ga.—World Floor Covering Association (WFCA) has expanded the format of its Gold Standard Award, which recognizes flooring retailers for outstanding achievement. Beginning in 2017, the award will have two categories, over $10 million and under $10 million, to better accommodate retailers of all sizes.

For both categories, retailers are judged based on: knowledge, customer service, quality of store image and code of conduct. In addition, companies must also be members of the WFCA, have been in business for at least 3 years and have favorable Better Business Bureau reports.

The first place winners from both categories will win the choice of two-day CFI on-site custom class in carpet seaming or sales training or a one-year WFCA University tuition for online training. Second and third place winners from both categories will receive six-month WFCA University tuition and three-month WFCA University tuition, respectively.

To enter, applicants must complete the submission form and present multimedia marketing materials and other documents. The deadline for submissions is Dec. 15, 2016. Companies interested in entering or nominating an entrant can visit wfca-pro.org for more details.

The award winners will be announced at TISE 2017 in Las Vegas.