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Johnson Hardwood Floors partners with Gilford-Johnson

City of Industry, Calif.—Johnson Hardwood Floors is making a major change in its distribution policy in a large part of its trading area. The company will turn over its direct distribution dealers to Gilford-Johnson Flooring in Indiana, Kentucky, Ohio, Tennessee, Alabama, Georgia, Florida and parts of Mississippi, effective July 2.

The partnership with Gilford-Johnson was forged when it acquired Johnson Hardwood Floors’ current distributor in Florida, Mastercraft Flooring Distributors. Johnson’s two companies were a good fit right from the start, and all of the planning with Gilford-Johnson centered around the singular goal to improve the level of service and representation of Johnson Hardwood to its existing customer base.

Jon Ousley, a nine-year Johnson Hardwood veteran, will assume the role of distributor account manager with the primary role to help Gilford-Johnson manage and grow its dealer base. Ousley will strive for a seamless transition.

“Gilford-Johnson is thrilled to have the opportunity to handle the Johnson Premium business in our entire footprint,” said Jodie Doyle, vice president of product management, Gilford-Johnson. “We sincerely appreciate and respect the job their people have done in each market and our hope is to continue that progress. Everyone at GJ is appreciative of the opportunity and excited to get started.”

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Tarkett, Gilford-Johnson Flooring expand partnership

Screen Shot 2017-06-07 at 11.26.01 AMJeffersonville, Ind.—Gilford-Johnson Flooring was appointed as a Tarkett residential and commercial distributor for Indiana, Kentucky and Ohio. The distributor has been a long-term partner with the Tarkett family of brands in Georgia, Alabama, Florida, and Tennessee.

“Before Gilford-Flooring and Johnson Wholesale Floors joined forces last year, Johnson had a long-term relationship with Tarkett as one of [its] largest distributors,” said Scott Roy, president and CEO, Gilford-Johnson Flooring. “We are thrilled to have the opportunity to strengthen that position with Tarkett across our entire trading area now.”

Affective June 5, the enhanced partnership means that Gilford-Johnson Flooring’s dealer network from Lake Michigan to Key West will have access to a variety of Tarkett products, including Johnsonite, Tarkett Commercial, and Tarkett Residential.

“As a result of the longstanding business relationship and performance by Johnson Wholesale Floors, it was an easy decision to expand the trading area into the Midwest region,” said Jeff Fenwick, president and COO, Tarkett North America. “We are very excited about the future of Tarkett with Gilford-Johnson Flooring.”

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For Gilford-Johnson, it’s full steam ahead

March 13/20, 2017: Volume 31, Issue 20

By Ken Ryan


Screen Shot 2017-03-17 at 11.35.25 AMFlorence, Ind.—Gilford-Johnson Flooring, a top 20 distributor with a marketing footprint that stretches from the Great Lakes to South Florida, welcomed hundreds of vendors and retailers to its spring meeting here earlier this month. The event covered a range of topics, from the integration of Gilford and Johnson to the spate of new products and programs available to its customers.

The merger of Gilford and Johnson, which created a $90 million wholesale distributor, was completed a year ago. However, the company is still working out the kinks. Scott Roy, president and CEO of Gilford-Johnson, knows about the challenges of integration from his days at Haines, which acquired CMH. At the same time, he allowed that much progress has been made.

“Knowing where we are today in terms of integration to where I thought we would be, we are far ahead,” Roy told FCNews. “Today we are operating the company as one. Jodie [Doyle, vice president of product management] said it best when he told staff: ‘You no longer work for Gilford; you don’t work for Johnson—those companies don’t exist anymore. It’s Gilford-Johnson now.’ We are getting big. Therefore, we need the business processes in place to manage our growth.”

Last month, Gilford-Johnson opened a 12,000-square-foot transportation hub in Nashville to help expedite deliveries between its two main facilities, Louisville and Atlanta. The distributor can now deliver product anywhere in its system within 72 hours.

Delivering great product with winning displays is a key to this effort. To that end, the meeting featured WPC and rigid core products from the likes of EarthWerks and Diamond Living, as well as new suppliers. One of them, Raskin Industries, earned praise for its Acrylx solid surface LVT, which it positions as the next-generation of rigid core. “That product is a game changer,” said Rob Purkins, senior vice president, products and marketing, Gilford-Johnson.

Loyalty program

During his tenure at Haines, Roy helped build the Haines Loyalty Club to more than 600 members. Likewise, Gilford-Johnson is putting a greater emphasis on its program, which is now known as Advantage Partners. The program covers the entire Gilford-Johnson footprint and has 285 members. Reinbrecht Flooring of Haubstadt, Ind., joined Gilford-Johnson less than one year ago and signed up for the Advantage Partners program last month. “We were looking for a distributor that sold EarthWerks, which led us here,” said Kurt Paridaen, sales manager. “We pretty much buy every product display in Gilford-Johnson’s repertoire. This is a great group to be a part of.”

Paridaen was one of dozens of flooring retailers who spent the day visiting with suppliers at the trade show portion of the Gilford-Johnson meeting. Donovan Cullen, owner of Coal Field Flooring in Madisonville, Ky., has been attending this event for the past nine years. He was interested in, among other things, the Elements laminate line from Inhaus. “What they offer in terms of looks and durability from a price point standpoint is outstanding,” Cullen said. “Ease of installation is what you are looking for these days.”

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Zingraf joins Gilford-Johnson Flooring as commercial specialist

kathyJeffersonville, Ind.–Kathy Zingraf has joined the Gilford-Johnson Flooring team as a commercial specialist, providing product specification and expertise for the commercial flooring communities in Indiana and Ohio, in the cities of Indianapolis, Cincinnati, Dayton and Columbus.

With a background in commercial sales to architects, designers and commercial contractors, Zingraf will be tasked with expanding the reach of Gilford-Johnson commercial products through recommendations of proper product applications, specification details and installation and maintenance information.

Gilford-Johnson’s commercial flooring portfolio features brands like Earthwerks, Flexco and American Biltrite.

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Gilford, Johnson Wholesale merge to become Gilford-Johnson

Screen Shot 2016-01-04 at 11.31.07 AMJeffersonville, Ind.—Gilford Flooring and Johnson Wholesale Floors have merged, resulting in the creation of Gilford-Johnson Flooring.

Gilford Flooring and Johnson Wholesale Floors are leading regional business to business residential, commercial and architectural flooring wholesale distributors.

Blue Equity, the majority shareholder of Gilford, identified the potential synergies and led the transaction to merge the two companies.

“We are excited to bring these two historically successful companies together with their shared business philosophies and core values,” said said Jonathan Blue, chairman and managing director, Blue Equity.