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Beaulieu’s Fisher brings vast experience to mill

Marketing guru seeks to build brand

Volume 26/Number 24; April 15/22, 2013

Gary Fisher, the new executive vice president of marketing at Beaulieu of America, comes to the company with an impressive résumé. Fisher has helped steer the marketing efforts of some significant consumer brands such as Choice Hotels, L’Oreal and Nabisco brands. He was also part of the team that developed the famed “What’s in Your Wallet” campaign for Capital One. Fisher, who joined Beaulieu last fall, is charged with reinvigorating the brand at both the consumer and retail levels. He recently sat down with FCNews’ editorial director and publisher Steven Feldman to discuss his past, present and future. Continue reading Beaulieu’s Fisher brings vast experience to mill