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Brush up business management skills with corporate leaders

Dalton, Ga.—Whether it’s financial management, marketing, customer service, negotiating skills or pointers on how to be a better leader, WFCA University’s business management curriculum can help keep you and your staff at the top of your game. 

WFCA University offers immersive programs covering all aspects of business management. In total, there are 25 online training modules focused on everything from business financials to merchandising to process involvement. The coursework is the product of business leaders from across the country, each of whom brings extensive experience and a proven track record to the table.

“WFCA University is tailored to deliver just the right level of training for every stage of an individual’s career, whether just starting out or a highly seasoned business owner,” said Freida Staten, vice president, marketing and communications, WFCA. “The business management component covers all of the bases—budgets, delegation, motivation, communication, management and more. All modules are live action and engaging and provide testing and certification 24 hours a day, seven days a week.”

For more information on WFCA University, custom training or to access online training, visit: You can also contact Tom Jennings, vice president, professional development, WFCA, at 785-423-1212 or

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WFCA announces new hire, promotion

WFCA-LogoDalton––The World Floor Covering Association (WFCA), has expanded its staff in response to the accelerated growth of membership, according to Scott Humphrey, CEO. To that end, Kaye Whitener has joined the association as national manager, member relations. Meanwhile, Ashley Welch has been promoted to membership coordinator.

Whitener joins WFCA from Metro Carpets in Nashville, Tenn. In her previous role she oversaw the retail, builder, and commercial divisions of the company. In her new position with WFCA, Whitener will oversee membership recruitment, engagement and retention in all categories. As part of these responsibilities, Whitener will help drive utilization of benefits offered by the WFCA, CFI and fcB2B organizations with all member levels. Whitener will also be in charge of creating, implementing and supporting outreach strategies for WFCA affiliate and affinity partners.

In Welch’s new role within the organization she will be responsible for maintaining and ensuring accuracy of the WFCA member database, the processing of member applications and renewals, coordinating member mailings, developing and updating the association’s contact list, as well as building relationships with current and prospective members. Both Whitener and Welch will report to Freida Staten, vice president of sales and marketing.

“We are thrilled to be expanding our membership team at WFCA with the addition of Kaye Whitener,” Staten said. “Kaye is a highly seasoned professional who literally ‘grew up’ and has spent her entire career in the flooring business. She brings with her a wealth of experience and insight to help our members maximize all of the benefits that WFCA has to offer. We are thrilled to have her on our team.”

Whitener said she is looking forward to working with WFCA retail members “to help inspire and foster the growth of their businesses through WFCA membership.”