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Coverings reflects strength of industry

Alexandria, Va.—Coverings, the largest international tile and stone show in North America, had over 1,100 exhibitors from all over the world and over 45 educational sessions at the Georgia World Congress Center in Atlanta. Nearly 25,000 industry professionals attended the week-long expo from May 8-11, a 20% increase from 2013, the last time Coverings took place in Atlanta.

“The energy at the show this year was truly palpable,” said Alena Capra, Coverings’ industry ambassador. “The increase in attendance from the last time the show was in Atlanta demonstrates Coverings critical role in the tile and stone industry as well as the market’s overall strength.”

Returning Coverings exhibitors noted the excitement on the show floor and the myriad of education and networking opportunities that took place during the show.

“The buzz at the show was electric this year,” said Tressa Samdal, director of marketing for Florida Tile. “It was great to get immediate feedback from designers, architects and dealers from around the world. Coverings offers one of the greatest opportunities to showcase new products to both our existing partners and potential customers.”

There was also plenty of excitement from the Ceramics of Italy pavilion, which impressed attendees with an array of tile products from its renowned manufacturers. “The atmosphere at Coverings 2018 was fantastic,” said Davide Saguatti, marketing director at Atlas Concorde. “We were so excited to tell the story behind our new products.”

Tau Ceramica, an exhibitor from the Tile of Spain pavilion, found Coverings to be an important destination for sales and networking. “We had a lot of good traffic from quality customers,” said Adam Ramirez, U.S. brand and sales manager, Tau Ceramica. “Coverings is truly a mecca for tile and stone, and there’s no better show to attend if you’re new to the industry.”

Coverings leadership was also pleased with the outcome of this year’s show. “We were delighted to return to Atlanta this year and to see the growth in show attendance since 2013,” said Jennifer Hoff, president of Taffy Events, the management company for Coverings. “The A&D, builder, remodeler and installer communities took full advantage of thousands of Coverings’ exhibitors and more than 45 educational sessions, as well as many new features at this year’s show, including the Quickfire Sessions, Orientation Theatre and the Happy Hour on Tuesday with extended show hours.”

Coverings 2019 will be held April 9-12 in Orlando, Fla.

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Jaeckle Distributors to offer Florida Tile in additional territories

Madison, Wis. – Jaeckle Distributors, a family-owned wholesale distributor based in Madison, Wis., will be expanding the territory in which they offer products from Florida Tile. Jaeckle will now be distributing Florida Tile products in Missouri and Southern Illinois.

Jaeckle Distributors has a decades-long relationship with Florida Tile. Having distributed Florida Tile in other states, Jaeckle looks forward to providing the same value to a new area. “As a distributor of Florida Tile for nearly 40 years, we’re thrilled to be able to service our customers in Southern Illinois and Missouri with this fantastic product line,” said Jeff Jaeckle, president of Jaeckle Distributors.

For more information, visit jaeckledistributors.com.

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Florida Tile assists in hurricane rebuilding efforts

Go2 Truck vrs 3Lexington, Ky.–Florida Tile’s management and employees are helping those impacted by hurricanes Harvey and Irma. Immediately after the storms, employees initiated a “week of giving” to raise money for the American Red Cross, helping to provide emergency supplies for those affected.

In addition the company has donated tile for rebuilding efforts. The first of 10 full truckloads of donated tile recently left the company’s Lawrenceburg, Ky., distribution center, according to Ashley Donaldson, director of customer care. Working in partnership with Operation Compassion, Florida Tile is delivering the product to charities in the path of the storms to help residents and businesses rebuild.

“When our team gathered and discussed the scenes we were witnessing on the news, we became very mindful of our blessings and decided that we wanted to help those facing these unimaginable hardships,” Donaldson said.

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Florida Tile names Hayes vice president of sales

HayesLexington, Ky.—Florida Tile has named Doug Hayes vice president of sales. In this position Hayes will lead all the independent, branch and commercial sales divisions for both the Florida Tile and Cotto d’Este USA brands.

Hayes previously served as Florida Tile’s director of business development and commercial sales. His tenure at the company spans nine years and includes a 2015 induction into the Ceramic Tile Distributor Association’s Hall of Fame. He currently serves on the CTDA board of directors.

“I am honored and excited to lead this team,” Hayes said. “As we work to develop our long-term growth strategy and improve on the success that Florida Tile has already achieved, my first priority will be to place customer care at the forefront of all decisions we make. The investments we have made this past year in our manufacturing center, distribution center and SAP implantation have placed us in a great position to grow exponentially.”

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Florida Tile’s Hayes inducted into CTDA Hall of Fame

Rick Church, CTDA executive director, left, presents the award to Doug Hayes, director, business development, Florida Tile.
Rick Church, CTDA executive director, left, presents the award to Doug Hayes, director, business development, Florida Tile.

Lexington, Ky.—Doug Hayes, director of commercial and business development for Florida Tile, has been inducted into the Ceramic Tile Distributors Association (CTDA) Hall of Fame. Announcement of his induction was made at the 2015 Total Solutions Plus Convention held in October.

Michael Franceschelli, CEO, Florida Tile, said, “On behalf of our company, I congratulate Doug on this honor. However, I am most pleased for Doug, knowing the commitment he has made here and to the wider industry through his involvement with CTDA. This is well deserved.”

The honor is given each year to recognize outstanding CTDA leaders, “those people who did and are doing more than just belong to the association,” according to the group. Criteria include being or having been a CTDA member, participating in CTDA events, active involvement in the CTDA and demonstrated leadership within the industry that reflects the CTDA mission statement.

By entering the industry in 1982, Hayes became a third-generation veteran of the tile business. He has been involved with the CTDA for more than 20 years, prior to and during his association with Florida Tile, serving on the organization’s marketing and convention committees and now his fourth term as a member of its board of directors.

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Florida Tile opens showroom near Atlanta

Screen Shot 2015-11-20 at 11.03.07 AMNorcross, Ga.—Florida Tile recently opened a 3,711-square-foot showroom here. The new showroom will serve the region’s design, architect and contractor market, and features a 10,042-square-foot warehouse.

“We are here to bring to market our expertise and tile know-how but mostly our passion for beauty,” said Luca Setti, Florida Tile’s chief sales and marketing officer.

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Florida Tile expands in Kentucky

Screen Shot 2015-11-12 at 1.49.54 PMLawrenceburg, Ky.—Florida Tile will expand its Lawrenceburg operation, adding 61 jobs through a $25.2 million investment. The project will allow the company to add manufacturing lines and equipment at its existing manufacturing plant in addition to a 215,200-square-foot expansion of its distribution center.

“This expansion further cements Florida Tile’s presence in Kentucky,” said Gov. Steve Beshear. “The company located its headquarters in Lexington five years ago because its leaders recognized the opportunities available. This expansion of its manufacturing and distribution operation in Lawrenceburg confirms the company made the right decision moving to Kentucky.”

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Florida Tile introduces Relive

Screen Shot 2015-11-02 at 12.08.36 PMLexington, Ky.—Florida Tile has introduced Relive, the company’s latest high definition porcelain glazed plank line. Inspired by the rich colors and subtle textures of reclaimed wood, Relive for floors and walls is available in a 8 x 48 plank format, delivering the natural ambiance of real wood with the unmatched durability and other technical characteristics of porcelain tile.

“Relive really is all about contemporary living, contrasts and modern essentials,” said Sean Cilona, Florida Tile’s marketing director.

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Florida Tile introduces Retroclassique

Screen Shot 2015-10-19 at 1.47.39 PMLexington, Ky.—Florida Tile has introduced Retroclassique, the company’s newest glazed ceramic wall and decorative tile collection.

“Retroclassique [recaptures] the essence of an old classic tile that never ages,” said Sean Cilona, marketing director, Florida Tile. “These 3 x 6 subway tiles, available with large decoratives, were a staple of Victorian, Georgian and Edwardian styles at the turn of the 20th Century. Whether a regal mansion or urban brownstone, the classic look was embraced then and continues to be very appealing to designers today.”

Retroclassique is offered in Bright White, Almond, Silver, Light Avocado, Mocha and Pewter.

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Florida Tile introduces Alava

Screen Shot 2015-08-18 at 2.38.53 PMLexington, Ky.—Florida Tile has introduced Alava, its latest high definition porcelain line which combines a stone and wood look within one single color. Alava is comprised of three colors: Cottage, Lodge and Villa. Each color is presented in four formats: 12 x 12, 12 x 24, 6 x 24 and 8 x 36.

“The Alava line is named after a region in Northwestern Spain known for its rugged rocky landscape and for the tradition of being one of the most productive logging centers of Southern Europe,” said Sean Cilona, director of marketing for Florida Tile. “Not only does Alava reflect that rugged stone and wood persona, it also establishes a unique new concept for the American tile industry by marring two completely different materials into a single line.”