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Mohawk announces winners of 2012 National Retailer of the Year awards

DALTON — Mohawk is pleased to announce the recipients of its National Retailer of the Year awards, which recognizes the top-performing retailer for both its ColorCenter and Floorscapes aligned retailer programs. Robb Trott and Mike Leonard of Carpet Dimensions in Willingboro, NJ, claimed the distinguished ColorCenter top honor, while Larry Flick of The Floor Store in Richmond, Calif., was named Floorscapes Retailer of the Year. The winning retailers were recently honored before industry leaders and their retailer peers at the Mohawk Solutions aligned retailer gala in Orlando. Continue reading Mohawk announces winners of 2012 National Retailer of the Year awards

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Mohawk provides multiple ‘Solutions’ for aligned retailers

Floorscapes, ColorCenter dealers ‘Embrace’ new nylon, Silk 

By Steven Feldman 

Volume 27/Number 15; December 3/10, 2012

Orlando—Is it possible to charge more for a product, make more money and create a more satisfied customer? In a word, yes, and Mohawk Industries showed its Floorscapes and ColorCenter aligned dealers exactly how to do this here at its recent Solutions convention.

At the forefront of selling higher-margin products are four additions to the breakthrough SmartStrand Silk franchise as well as the introduction of Wear-Dated Embrace, billed by Mohawk as the softest nylon carpet on the market today and supported by third-party testing. Continue reading Mohawk provides multiple ‘Solutions’ for aligned retailers

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Providing help to retailers: who’s doing what

By  Matthew Spieler

(First of two parts)

When it comes to giving retailers the necessary ammunition to succeed, there are plenty of options from which to choose as just about every segment of the industry provides some type of resource or tool for dealers to allow customers to prosper and grow their business.

These tools are numerous—from educational training to professional marketing services to social media and more. In many cases most are offered at no charge. Even when there is a charge to improve oneself, there are ways for retailers to offset some or all of it depending on their affiliation with an association, buying group or manufacturer. Continue reading Providing help to retailers: who’s doing what

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Mohawk launches its Colors of Spring national sales event

DaltonIt’s known as the brightest savings event of the year, crafted exclusively for Mohawk’s Floorscapes and ColorCenter retailers. Consumers will have plenty of motivation to purchase flooring from a Mohawk aligned retailer during the 2012 Colors of Spring sales event, which begins March 28th and runs through May 2nd. During this period, Mohawk will offer incredible savings on the company’s most popular products, as well as deliver strong financing opportunities to persuade consumers to buy their dream floor today. Continue reading Mohawk launches its Colors of Spring national sales event

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Mohawk provides aligned dealers GPS to success; Floorscapes, ColorCenter dealers buy into bevy of benefits

NATIONAL HARBOR, MD.—Drawing parallels between the imminent emergence from the recession and the launching of their businesses, Mohawk for the first time brought together all of its aligned dealers—Floorscapes and ColorCenter— earlier this month to celebrate the “Spirit of the Entrepreneur.” The idea was to remind them that the qualities that got them started are the ones that will prepare them for a new period of growth. In other words, success is not beyond their control. Continue reading Mohawk provides aligned dealers GPS to success; Floorscapes, ColorCenter dealers buy into bevy of benefits