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New mobile tools enhance the shopping experience

Dec. 9/16 2013; Volume 27/number 16

By Ken Ryan

Screen Shot 2013-12-17 at 1.11.58 PMThe latest mobile apps and websites won’t mean much to independent flooring dealers if their customers can’t benefit from them. That’s the approach Shaw Industries and others take when introducing their latest tools to the market. According to Misty Hodge, director of digital platforms at Shaw, the company’s objective is to always help its dealers reach new customers through technological advances such as Shaw’s Web Studio.

Continue reading New mobile tools enhance the shopping experience

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Mohawk to transform two facilities

Increasing BCF twisting, heat setting operations

Dec. 9/16 2013; Volume 27/number 16

Screen Shot 2013-12-17 at 12.54.10 PMCalhoun, Ga.—Mohawk will convert two manufacturing facilities in Dalton and Rome from yarn spinning plants to bulk continuous filament (BCF) twisting and heat setting plants. In the process, Mohawk will be creating 420 new jobs and investing about $85 million into the two projects over the next two years. Continue reading Mohawk to transform two facilities

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Tarkett introduces online chat program

Dec. 9/16 2013; Volume 27/number 16

Screen Shot 2013-12-17 at 12.44.14 PMChagrin Falls, Ohio—Homeowners can now get real-time answers to their color and design questions using Live Person Chat on tarkettna.com/home. Digital engagement is transforming customer service and elevating the expectations of online and cross-channel shoppers. “Consumers are overwhelmed with choices and need to have resources available to get their questions answered when they need it,” said Stephanie Galaska, digital marketing manager, Tarkett North America. “Live Chat is a great way for consumers to get immediate information from experts who they can trust.” Continue reading Tarkett introduces online chat program

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WFCA remains optimistic on Marketplace Fairness Act

Dec. 9/16 2013; Volume 27/number 16

Screen Shot 2013-12-17 at 12.30.59 PMAnaheim, Calif.—The Senate-passed Marketplace Fairness Act sits idle in the House, unlikely to see any legislative action until first-quarter 2014 at the earliest. Undaunted, World Floor Covering Association (WFCA) CEO Scott Humphrey remains resolute in his push to win Congressional approval for the Marketplace Fairness Act, which he said would level the playing field for brick-and-mortar flooring retailers who pay sales tax while online retailers in 34 states do not. Humphrey said he and WFCA lobbyists recently met with 14 Congressmen as well as the staff of Rep. Bob Goodlatte (R-Va.), the chairman of the House Judiciary Committee. Continue reading WFCA remains optimistic on Marketplace Fairness Act

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Greenbuild 2013: Transparency, LEED are universal topics of conversation

Health impacts take center stage

Dec. 9/16 2013; Volume 27/number 16

By Jenna Lippin

Screen Shot 2013-12-17 at 12.08.25 PMPhiladelphia—No matter where you looked, no matter to whom you spoke, the primary topic of conversation at Greenbuild 2013 was transparency. Much of that could be attributed to the official, long awaited unveiling of LEED v4, where changes and updates from previous versions centered on providing greater transparency as it relates to products and processes.  Continue reading Greenbuild 2013: Transparency, LEED are universal topics of conversation

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Time running out to enter Best of Surfaces competition

Screen Shot 2013-12-17 at 11.31.12 AMHicksville, N.Y.—Time is quickly running out for manufacturers to enter the 2014 Best of Surfaces competition. The deadline is Dec. 27, and there is no cost to enter. Now in its third year, the competition, cosponsored by Floor Covering News and Hanley Wood, owners and operators of the International Surface Event, has quickly become a benchmark for product and program excellence. The 2014 International Surface Event, which includes Surfaces, StonExpo/Marmomacc Americas and the debut of TileExpo, is the floor covering industry’s premier trade show. It is slated for Jan. 28-30 at the Mandalay Bay Convention Center in Las Vegas. Continue reading Time running out to enter Best of Surfaces competition

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Lauzon licenses Välinge surface technology

Screen Shot 2013-12-17 at 9.37.20 AMViken, Sweden — Canadian hardwood maker Lauzon is Välinge’s first licensee to use its photocatalytic technology called ACTiO2 on hardwood flooring to contribute to a greener and cleaner indoor environment.

Lauzon in November launched its new product range, Pure Genius, which uses Välinge’s technology.
 Continue reading Lauzon licenses Välinge surface technology

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Quick-Step reports strong sales for 'Entertain In Style' promotion

Screen Shot 2013-12-16 at 12.48.40 PMDallas — Quick-Step retailers are reporting strong sales for the brand’s second annual “Entertain In Style” holiday season promotion.

“Quick-Step not only provides superior products and an effective merchandising system, but we further set our retailers up for success by offering promotions that effectively attract consumers, during  the specific selling cycles that are most important to the retailer,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company.  “The marketing theme for this end of year promotion is ‘Entertain In Style’ and is designed to inspire consumers to ready their homes for holiday entertaining using beautiful, easy to install, and affordable Quick-Step flooring.” Continue reading Quick-Step reports strong sales for 'Entertain In Style' promotion

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Shaw continues work with 'Make it Right' group

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Dalton — Shaw Industries recently joined the Make It Right Foundation to cut the ribbon on the Foundation’s latest project, the Bancroft School Apartments in Kansas City’s Manheim Park neighborhood.

Shaw donated flooring including carpet and engineered hardwood among other flooring types, to cover 50 homes and common areas.

The apartment complex achieved LEED Platinum certification. 

Shaw began its relationship with the Foundation, founded by actor Brad Pitt, when it committed to donate flooring for all 150 homes in the Foundation’s New Orleans’ Lower 9th Ward rebuilding endeavor after Hurricane Katrina.

 Built in 1904 and abandoned and boarded up for more than 13 years, Bancroft School reopened to provide residents with 50 rental units and community amenities, including an auditorium, gym, computer lab and gardens.