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Armstrong offering savings on Luxe Plank

Screen Shot 2016-06-03 at 11.35.30 AMLancaster, Pa.—Armstrong Flooring is offering consumers a chance to save 5% on Luxe Plank with FasTak or Luxe Plank with Rigid Core technology through the end of June. Durable and waterproof, Luxe Plank flooring is an ideal choice for high-moisture and heavy-traffic areas; from bathrooms to basements, Luxe Plank rises to the challenge. It also comes in a wide array of design options, including natural stone and wood visuals.

Consumers who purchase a minimum of 10 cartons of either Luxe Plank with FasTak or 10 cartons of Luxe Plank with Rigid Core technology from a participating ElevAte or Elite retailer during the promotional period will qualify for a maximum discount of $500 in the form of an Armstrong Flooring Visa prepaid card.

For full information and to view all terms and conditions please visit: bit.ly/1t6tgrX

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2015 HGTV Smart Home features Shaw flooring innovations

By Jenna Lippin

sh2015_master-bedroom_01_hero-shot_v.jpg.rend.hgtvcom.1280.1792Austin, Texas—As a longtime flooring sponsor of HGTV’s Smart Home—previously known as the Green Home—Shaw Floors has made a commitment to providing the best looking, “smartest” innovations for the project. This year’s home, located in the Zilker Park area here, is approximately 2,300 square feet with three bedrooms and three bathrooms. Shaw is the exclusive provider of flooring for the Smart Home, which features both hard and soft surface products from the company.

“We of course love working with Shaw and all the research they put behind their products, from Epic Hardwood floors—which we’ve used for a long time and know the green qualities of—to the smart features of LifeGuard backing on the carpet in the kids’ room,” said Jack Thomasson, home planner. “A lot of [Shaw floors’] features make them wise choices for this house.”

The designer of the Smart Home, Linda Woodrum, added, “There has always been such positive energy working with Shaw. I think the building blocks that Shaw offers us are part of the whole success [of the Smart Home]. I’m very much an advocate of ‘it starts with the floors’; I will always say that. If you skimp at that level you will spend the rest of your time band-aiding.”

Woodrum said she and the home collaborators wanted to bring the spirit of Texas into the space, but with a universal appeal so that someone from anywhere in the country would feel at home there. “It’s about the West, it’s about ranches, but also we have this universal appeal that has to still be kind of urban and hip. That’s downstairs when you walk in the door. But it has to appeal to someone from California or New England, too. You can say, ‘Wow, when I walk into the door not only do I love the room but I want to live here,’ no matter where you’re from. That’s always the goal.”

According to Heather Yamada, Shaw’s director of consumer marketing and merchandising, the company was particularly proud of its innovations in the Smart Home “that are exclusive to the industry” such as Life Happens carpet and the recently released Floorte resilient flooring, featured in the Smart Home’s laundry room.

The best part? The fully furnished 2015 HGTV Smart Home is up for grabs. The Giveaway sweepstakes began April 15 and runs through June 2. One person will win the grand prize worth over $1 million along with the 2015 Mercedes Benz C Class currently parked in the house’s garage and $100,000 provided by mortgage lender Quicken Loans. Contestants can enter twice daily at HGTV.com Additional information on the 2015 Smart Home, including a virtual tour, is available at hgtv.com/smart.

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Shaw announces 2015 color of the year

YourWorld_PebbleHill304_503_LivingRm_OverheadDalton—Shaw Floors officially announced its 2015 color of the year—Lady in Grey.

“As we looked toward 2015 and our recent visits to design shows around the world, we couldn’t help but notice the continuation of grey as a major movement in fashion, home furnishings and other textiles,” said Emily Morrow, director of color, style and design for Shaw Floors. “Shaw’s color of the year for 2015, Lady in Grey, is a sophisticated, modern, high-fashion and elegant hue.”

Other major movements that will be on trend for 2015 include chic coastal design and blending classic decor with a modern twist. The rustic-industrial look that involves rusted metals and exposed beams has shifted to a more refined rustic look with the inclusion of softer, luxurious fabrics and patterns. Another design trend for 2015 includes larger, geometric patterns, especially in carpet. However, within all of these mega-trends, grey is the unifying factor.

“Grey really is here to stay and it is a timeless addition to our color palette in the flooring industry,” Morrow said. “I can tell dealers and consumers with confidence that decorating with grey really is a classic, chic, but not too trendy, design element to use when decorating or redecorating their space. We look forward to launching our new products across all categories that have the influence of grey.”

In order to familiarize dealers and consumers with the 2015 color of the year, Shaw has produced a YouTube video featuring Shaw’s design team that explores the inspiration for Lady in Grey. A shortened version of the video will be posted on Shaw Floors social network channels (Instagram and Facebook). Morrow will also use 2015 color of the year at Shaw’s bi-annual convention on Jan. 18-21 for dealer-focused breakout sessions on color, design and style for the new year.

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Invista debuts Stainmaster system targeting pet owners

Stainmaster logoKennesaw, Ga.—Invista has rolled out a new Stainmaster product aimed at pet owners.
 The product, called PetProtect, is a carpet and cushion system that is designed to resist pet stains and aids in vacuuming pet hair.
 The cushion incorporates a unique moisture barrier that keeps stains from soaking into the cushion and subfloor, the company said. Continue reading Invista debuts Stainmaster system targeting pet owners

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NAHB accepting entries for SAFE Awards

NAHBWashington—The National Association of Home Builders (NAHB) is now accepting applications for the 2013 NAHB/Builders Mutual Insurance Co. Safety Award For Excellence (SAFE). The awards program recognizes home builders and contractors who have developed and implemented high quality workplace safety programs, and also honors government officials and NAHB-affiliated associations who work to advance safety in the home building industry. Continue reading NAHB accepting entries for SAFE Awards