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Floor360 celebrates 20 years

Madison, Wis.—Floor360 is celebrating 20 years of serving the residential and commercial flooring market in Wisconsin and beyond. Floor360 employs over 50 people, installs over 50% of new construction homes in the Dane County area and handles commercial projects including apartment complexes, hotels and resorts throughout the country.

Floor360 also initiated and leads a movement that provides interior makeovers free of charge to non-profits with the Design for a Difference – Madison.

Bob Tobe, CEO, was one of the original founders of Wisconsin Flooring Company on Jan. 9,1998, later to be re-named Floor360. The 10,000-square foot showroom is located in the Design Mart building on Verona Road in Madison. Tobe identified a demand in the Madison area for residential and commercial high fashion flooring products, and assembled a team that could deliver superior customer service. This was the company’s motivation and founding spirit with its original inception in 1998, and remains the same today: to offer quality flooring at competitive pricing with design expertise and excellent customer service.

The company is led by a core leadership team who carries out the company initiatives through the exchange of ideas, communication and collaboration. One of Floor360’s core values is to attract and retain quality people. As the business has grown to include accounts like Veridian Homes, so has the emphasis on creating a positive company culture that rewards achievement and encourages giving back to the community.

In 2015, Floor360 sponsored the first Design for a Difference – Madison makeover for Center for Families (now Rise). Design for a Difference is a national design-driven movement sponsored by flooring stores who are members of the International Design Guild. Participating stores provide free interior makeovers to non-profit facilities located in the market they serve. In Madison, Floor360 has spearheaded free makeovers to Center for Families, The Rainbow Project and Centro Hispano which total over $1,000,000 in value. And Floor360 is committed to providing interior makeovers free of charge to Madison area non-profits indefinitely.

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Design for a Difference transforms local non-profit

Screen Shot 2015-10-26 at 5.42.04 PMMadison, Wis.—Design for a Difference, a community-driven designer movement in the U.S. and Canada that brings local business owners together with interior designers to makeover spaces at local charities, recently transformed Center for Families here. Center for Families is a non-profit organization that offers instruction, support, emergency child care, in-home visits and valuable resources for parents.

Floor360 received over $140,000 in goods and services to execute the design makeover through its affiliation with the International Design Guild.

“Families in need often have to settle for what’s good enough and so do the agencies that help these families,” said Meg Miller, interim executive director and Respite Center manager. “The newly designed space will increase our capacity by adding a bedroom and the overall design will provide a more welcoming yet functional environment for us to service our clients.”