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Marketing Mastery: Maximizing your ROI by creating killer ads

(First of three parts)

By Jim Armstrong

Oct. 21/28 2013; Volume 27/number 13

Screen Shot 2013-08-29 at 11.10.31 AMI’ve spoken with many floor covering dealers who were extremely discouraged with the advertising results they received using websites, newspaper ads, letters, postcards, email, flyers, etc. These retailers are often convinced the advertising media itself was ineffective, when many times it was the message being delivered that was responsible for the campaign bombing. To make this point, I ask dealers the following:  Continue reading Marketing Mastery: Maximizing your ROI by creating killer ads