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Flexitions releasesstainable cove base

Screen Shot 2015-10-29 at 12.20.08 PMOntario, Calif.—Flexitions, the manufacturer and marketer of the industry’s first stainable flexible transition molding line, has released a full line of stainable cove bases for commercial applications. In the past, cove bases available to the commercial market have been limited to non-stainable or non-customizable materials such as rubber or vinyl and only offered in basic colors such as black, grey or blue.

The new stainable cove base from Flexitions is made from a proprietary polymeric material that can be stained to match flooring products that are widely used in the commercial flooring market. The Flexitions Cove Base is 4 inches tall and is available in oak or maple grain textures, and will be offered unfinished or pre-finished.

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Flexitions introduces Flexitions LUX, stainable flexible transition molding for LVT & LVP

Screen Shot 2014-11-19 at 2.52.47 PMOntario, Calif.—Flexitions, an award-winning manufacturer and marketer of stainable flexible transition moldings is pleased to announce the launch of Flexitions LUX, a complete line of stainable flexible transition molding profiles specifically designed for use within Luxury Vinyl Tile and Luxury Vinyl Plank flooring installations and applications. Flexitions LUX will accommodate any LVT or LVP flooring installation within residential, commercial or hospitality settings. The stainable flexible transition moldings from the Flexitions LUX series can be used in straight or curved flooring installations providing ultimate convenience and ease for any job site. The durability of the Flexitions LUX series will outperform and outlast any other molding product in the industry and the overall appeal, stainablity, product aesthetics and functionality cannot be duplicated.

“The ever-­growing luxury vinyl flooring category is producing more and more projects that require an equally beautiful transition molding that provides diversity, modern appeal and durability. The Flexitions LUX Series is just that. Flexitions LUX is the final piece to a perfect flooring experience,” said Gary Hernandez, Sr., CEO of Flexitions.

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Flexitions featured on HGTV’s 'House Hunters Renovations'

Gary Hernandez, Jr., president of Flexitions, speaking with homeowners Michael and Ruth Storc about Flexitions and their flooring project.

Ontario, Calif. – Flexitions, an award-winning manufacturer and marketer of stainable flexible transition moldings, is pleased to announce it will be featured on an upcoming episode of HGTV’s “House Hunters Renovations” set to air in late spring.

Flexitions was needed because of a curvature between a solid oak wood floor and cork floor transition which led from a dining room into a kitchen. Without Flexitions, the installation could not have been completed with the appealing and design-minded curve that the homeowners and designers wanted in the flooring layout. Continue reading Flexitions featured on HGTV’s 'House Hunters Renovations'

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Moldings: Complete the sale to maximize profits

In addition to the new normal of working for every sale, it is up to the retailer to maximize profits for each transaction made, particularly if that sale is the only moneymaking opportunity of the day. While the flooring itself is a large chunk of the purchase, retailers are privy to a myriad of sundries. However, one that is often overlooked or passed over is moldings and according to some top manufacturers, those who pass on it are missing out on some easy extra profit. Continue reading Moldings: Complete the sale to maximize profits

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Technology making today’s molding choices more flexible

In recent years, the industry has seen laminates become more realistic and wood-like, ceramic and porcelain tile achieve the look of slate, travertine and marble—even carpet looks and feels like it never has before. As technology advances, so do the products manufacturers are able to create. The same holds true for the moldings segment. Continue reading Technology making today’s molding choices more flexible

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Healthier Choice names new chief business officer and executive VP

Dalton—Healthier Choice appointed Gary Hernandez, Sr., as chief business officer and executive vice president of sales and marketing. He will also seek, lead and manage industry acquisitions and new opportunities for Healthier Choice, company executives said.

Hernandez joined Healthier Choice in early 2010 as vice president of sales for the western U.S., after the company acquired the Flexitions product line. Continue reading Healthier Choice names new chief business officer and executive VP

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Healthier Choice acquires Flexitions moldings

DALTON—Healthier Choice Flooring, a manufacturer of frothed polyurethane carpet cushion and acoustical underlayment, has acquired Flexitions, a manufacturer of stainable, flexible transition moldings.

Developed for use with hardwood and laminate flooring applications, Flexitions can solve installation issues when dealing with a curve, arch or radius. Available in T-molding, threshold, reducer, stair nose and quarter round profiles, Flexitions can be stained and finished to match and/or coordinate with floor coverings such as wood, laminate, tile, vinyl, stone and more. Continue reading Healthier Choice acquires Flexitions moldings