Posted on

Executive Interview: Murfin looks to take IVC to the next level

When Belgium-based IVC wanted to put a recognizable face on its U.S. operations, the company turned to industry veteran Paul Murfin, who had spent the last six years as vice president of sales and distribution for industry-leading Armstrong World Industries’ flooring operations. Murfin, who also had high- level stints at Beaulieu of America and former Midwest distributor Misco Shawnee, joins a company that is certainly in growth mode having just completed the construction of a $75 million plant in Dalton. FCNews editorial director and associate publisher Steven Feldman recently caught up with Murfin to talk about his decision to leave Armstrong and essentially trade volume for potential. Continue reading Executive Interview: Murfin looks to take IVC to the next level

Posted on

High-end resilient products meeting consumer wants and needs

Since the economic downturn began the resilient category has been just that—resilient. Not only has the segment picked up market share it lost the previous decade, it has done so with technologically advanced products in an array of high end offerings.

Consumers may have become more cost conscious in recent years, but what they are most interested in is a product that provides great performance for the price. And manufacturers say this is a key ingredient as to why resilient has seen a surge in consumer acceptance. Continue reading High-end resilient products meeting consumer wants and needs

Posted on

Fall product preview: Tiles and sheet vinyl goods rolling out for back-to-school

As one of the strongest categories across the flooring industry, resilient producers are introducing a number of new collections and updates this fall. Focusing on a strong value proposition, stone and wood looks are the popular visuals, while easy installation features seem to be en vogue from a technical perspective.

Many companies are also introducing goods for the commercial side, or warranting performance with light commercial guarantees. With the residential market scraping along the bottom, suppliers are providing retailers with products that can yield the greatest profit at all points along the channel. Continue reading Fall product preview: Tiles and sheet vinyl goods rolling out for back-to-school

Posted on

Armstrong takes fiberglass sheet to the next level, $26M investment yields ‘biggest’ product launch

LANCASTER, PA.—When consumers reach into their wallets these days, the one commonality they seek is value. Recognizing this, Armstrong has invested $26 million in a flooring category that may be more synonymous with value than any other: fiberglass-backed resilient sheet.

By virtue of that expenditure, Armstrong is embarking on what Kevin Biedermann, vice president, residential product management, calls one of the biggest product launches in company history. How does the mill define biggest? In a word, impact. “It is the biggest in terms of breadth of the line—64 designs across 232 SKUs—in terms of the merchandising behind it—a $999 display in a 14-foot format—in terms of the media campaign, in terms of putting $26 million into a facility,” he said. “So it’s the biggest in terms of spending, reach and breadth.” Continue reading Armstrong takes fiberglass sheet to the next level, $26M investment yields ‘biggest’ product launch