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TISE excites with new features, education sessions

January 22/29, 2018: Volume 33, Issue 16

By Lindsay Baillie

 

Las Vegas—The International Surface Event (TISE) is ushering in a host of new features for 2018, starting with the event’s new Monday-to-Thursday format. In addition to the earlier start, attendees can expect to see the latest products paired with off-site tours, updated education sessions and presentations as well as a new Media Village.

The TISE team works each year toward developing an event that achieves for attendees:

  1. A momentous and profitable experience;
  2. Products, resources, knowledge and connections that will benefit their businesses; and
  3. The first solution for their businesses to launch their year.

As Michelle Swayze, senior marketing manager, Informa, explained, “As the event continues to grow to more than 450,000 square feet of exhibits, products and services—800 exhibiting brands; more than 200 new exhibitors; the return of Shaw to the event and so much more— the TISE team has become more creative in offering the content, resources and partnerships the industry needs in innovative yet concise ways.”

The Design & Installation Showcase Hub, The Dish
At the 2018 event attendees will notice an update to the Trends Hub and the Installation Showcase, which have now merged into one location called the Design & Installation Showcase Hub, The Dish. Presenting on three stages—the Design Stage, the Product Demonstration Stage and the Installation Stage—attendees can visit each daily for hourly content regarding what’s new and on trend for products, installation and design.

The Design Stage will be curated by Scarlet Opus, a world-renowned design firm, and Housetipster, an innovative tech design company, to present a 360 design space in which attendees can take virtual tours via large touchscreens and/or virtual reality goggles. The Product Demonstration Stage will feature exhibitor-led demonstrations on the newest products in the industry, while the Installation Stage will present detailed how-to and best practices demonstrations for all types of installation techniques.

Media Village
The Media Village will be home to resources such as magazines, industry partners and associations that have connections and information for attendees. Those at the show can come to this area to meet founders and guiding forces in the industry as well as pick up complimentary magazines and gain knowledge.

Ignite education program
The TISE Ignite program is offering 55 sessions in targeted tracks for designers, architects, fabricators, contractors, installers, homebuilders, retailers, distributors and more. Of the 100 presenters, 25 are new to the 2018 program. All are leaders in their respective fields.

The program also includes several sessions to change the way attendees interact and engage with the educators and their peers. These sessions include: “What Stone Is This? Learn How to be a Rock Sleuth,” “Women in Stone Interactive Career Advancement Workshop,” “Fabricators Forum: Networking, Learning, Sharing” and “Take a Break from Tradition – #CleanYourShowroom.”

The Ignite education program will also cover a host of topics in surface design in 2018 from aging in place, wellness and health design to safety factors and the “sexiness” of quartz and luxury.

Off-site tours
Attendees can sign up for a designer home tour to Ascaya—a premier custom luxury estate home site with a panoramic view of the Las Vegas Valley. They can also go on a natural stone tour to Las Vegas Rock (LVR) Quarry and attend a special quarry-producers workshop.

Networking opportunities
Attendees will be able to connect and socialize at various events such as Canada Night, Emerging Professionals Happy Hour, Interactive Career Advancement Workshop, the VIP Distributor Lounge and more.

Las Vegas Market shuttle
TISE is partnering with the Las Vegas Market, which will offer a breadth of product offerings and inspiration for interior designers and retailers as well as expand the buying and sourcing possibilities. Buyers will have continuous shuttle service between the two exhibits—the World Market Center Las Vegas and the Mandalay Bay Convention Center—on Jan. 30 and Jan. 31, from 9 a.m. to 6 p.m. Attendees will also have access to both events’ floors for the duration of both shows.

 

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Creating Your Space introduces new features

San Rafael, Calif.—Creating Your Space is introducing a host of innovations for 2018. These introductions include programmatic advertising, YouTube advertising, a “More Like This” feature as well as an e-commerce platform.

The company’s programmatic advertising aims to help dealers reach new consumers across the web with banner ads utilizing behavioral data and intent-based targeting. This technology analyzes consumer’s behavior on a dealer’s website and then finds new audiences similar to the dealer’s existing customers.

According to Creating Your Space, video advertising is one of the fastest growing forms of ad formats to promote a brand online. These YouTube video ads can be used to put a dealer’s brand in front of the right audience.

The introduction of “More Like This” for selected Creating Your Space website dealers now enables consumers to look for products with similar colors across all the brands in their custom catalogs.

In addition to the features mentioned above, a fully functioning e-commerce website platform is now available for dealers, providing the capability to market and sell their products directly to consumers via their current or new Creating Your Space website marketed specifically to this customer segment.

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Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences.

“InnovAction is a snapshot of the flooring industry’s future, and our goal is to highlight the importance of this,” said Kostas Chatzigiannis, InnovAction architect. “The human brain is naturally wired to fix attention on images and structures that stand out from everyday surroundings. With this idea in mind, we are building these custom areas because exhibitors are counting on our support to strengthen the promotion of their new concepts.”

The InnovAction Flooring Campaign and high-profile displays will be in three locations throughout the exhibition with the purpose of unveiling future, market-leading products in carpet, wood and resilient flooring. InnovAction exhibitors are automatically enrolled in the Top-10 Best Products Competition during the show. Over 55,000 fair attendees will have the opportunity to visit each showcase onsite and cast a vote for their favorite InnovAction products.

Materia at Domotex asia/Chinafloor is the one-stop shop to see and even touch the materials that make up the “DNA” of the finished goods used in office buildings and homes. Materia offers a preview of metals, ceramics, plastics, woods and more, all varying in texture, structure, resistance, weight and acoustics.

Cadex and Domotex asia/Chinafloor are creating a two-day platform geared toward providing global architects and flooring experts a meeting place to exchange ideas and best practices. In 2017, over 4,000 people attended the educational conferences to update themselves on current events and discover ways to collaborate on future projects in the Asian-Pacific region.

For more information, visit domotexasiachinafloor.com.

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NeoCon to host a plethora of events, features

Screen Shot 2017-05-11 at 9.59.09 AMChicago—The 49th annual NeoCon, held June 12-14 at The Mart here, is just over four weeks away. As one of the most important commercial interiors event of the year, NeoCon sets the tone for the industry, and drives it in new and inspiring directions. In addition to a powerful keynote program headlined by Arianna Huffington, founder of the Huffington Post and founder and CEO of Thrive Global; Jessica Green, founding director of the Biology and the Built Environment (BioBE) Center and co-founder and CTO of Phylagen; and John Ronan, founding principal of John Ronan Architects, the show offers over 100 CEU accredited seminars and four expansive floors of innovative and forward-thinking products.

Just in time for NeoCon, The Mart will unveil Marshall’s Landing, a new, unique lounge for tenants and building visitors to work, socialize, meet, eat, drink, nosh and caffeinate. Operated by DMK Restaurants and designed by architecture firm, A+I Architects, Marshall’s Landing will become the center of gravity in The Mart, located atop the Grand Stair on the 2nd floor.

Paying homage to iconic Chicago figure and building developer, Marshall Field, the name ‘Marshall’s Landing’ also was inspired as a designated place for tenants and visitors to ‘land’ and make their home base. This new permanent amenity will be joined by several captivating NeoCon exhibits and displays throughout the building. Galas and gatherings, awards programs and installations by design firms, associations and media partners will round out the extra-curricular offering. Of course, no edition of NeoCon would be complete without the ever-popular showroom parties (June 12, 5:00-7:00 p.m.), as well as 7th floor exhibit hall festivities (June 13, 3:00-5:00 p.m.).