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Beaulieu offers dealers gift card program

Dalton — Beginning January 24 and continuing through December 29, 2012, Bliss dealers will be able to “clean up” thanks to Beaulieu’s new and expanded American Express Gift Card Incentive Program. For every 200 yards of qualifying Bliss styles, qualified dealers will get a $200 American Express Gift Card, redeemable in thousands of retailers, restaurants, movie theaters and hotels. Continue reading Beaulieu offers dealers gift card program

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Desso carpet integrated into major art exhibition

Desso carpet tiles have been integrated into an installation artwork in Australia by one of the world’s leading contemporary artist, Pipilotti Rist.

Regarded as one of the world’s top ten contemporary artists, Rist has shown in major exhibitions, biennales and festivals around the world, including the Venice Biennale 2005 where she represented Switzerland. Continue reading Desso carpet integrated into major art exhibition

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High Performance Subfloors partners with Schönox

Florence, Ala.— High Performance Subfloors Americas has partnered with Schönox GmbH, an international brand of the AkzoNobel Group. Schönox is maintaining a leading position in many markets with a complete assortment of leveling compounds and building adhesives for installing all kinds of floor coverings. The trademark Schxönox, with its unique problem solvers and product systems is created for professional craftsmen. Continue reading High Performance Subfloors partners with Schönox

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Building engagements with cross-channel marketing

Here is a useful nugget we found from Marketing Profs:

Marketers have a tough job! No juggler’s job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible.

Building a strategy and organization to implement cross-channel marketing usually requires changes in the following:

Continue reading Building engagements with cross-channel marketing

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RFCI sets agenda for 2012

by Steven Feldman

Bill Hall

Pebble Beach, Calif.–The Resilient Floorcovering Association (RFCI) converged on one of the most beautiful spots in the countryhere last fall to update members—both resilient manufacturers and their raw materials suppliers–on the key issues impacting the industry as well as the plethora of initiatives in which the group is currently engaged.

First and foremost is combatting a number of misperceptions about resilient flooring and its environmental impact. As well, it is in a constant battle with some groups as to issues such as de-selection and product avoidance. Continue reading RFCI sets agenda for 2012

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FCNews to team with Surfaces for ‘Best of’ awards

HICKSVILLE, N.Y.—Floor Covering News, the industry’s No. 1 publication, and Surfaces, the flooring industry’s premier trade show trade, have announced the launch of the Best of Surfaces awards, a competition that is certain to become a benchmark for product and program excellence for years to come. The program kicks off at Surfaces 2012 in Las Vegas. Continue reading FCNews to team with Surfaces for ‘Best of’ awards

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3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage

SHANGHAI—While the legitimacy and/or necessity of various green movement initiatives can be debated, recent laws, standards and regulations enacted at both the federal and state levels in the U.S., as well as in other parts of the world, have made it clear that certain practices will no longer be tolerated. These are specifically related to wood products—be they hardwood or laminate—and deal with deforestation, illegal logging and the destruction of exotic wood The effects of logging. species, along with the materials used to manufacture and handle wood floors.

Though many may have heard of the major laws and regulations, specifically the Lacey Act and CARB (phases I and II), except for executives at the major national associations from around the world and, to an extent, the manufactures themselves, there is still a great lack of understanding by most people in the supply chain concerning the consequences of these rules. Continue reading 3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage