Posted on

Schönox to hold fifth annual Worst Subfloor Contest

Florence, Ala.—Schönox is kicking off its annual Man vs. Floor Worst Subfloor Contest with a call for submissions. All who are interested must submit their entries by the Dec. 14 deadline.

To enter, contestants must send before and after photos of their worst subfloor challenge. Entries can be submitted at hpsubfloors.com/worstsubfloor or on the Schönox app.

The first-prize winner will receive a Porsche track experience. Second place will win a 65-inch Sony 4K HDR ultra HD TV. And, the third-place prize is an Xbox One X.

For more information, visit: hpsubfloors.com/worstsubfloor.

Posted on

Mannington builds new rubber flooring facility

Salem, N.J.—Mannington Mills is building a new facility in Calhoun, Ga., to produce its Mannington and Burke brands of rubber flooring.

Currently, the company’s San Jose, California-based facility manufactures these products, but due to the continued growth of the rubber business, the company has become “constrained in the current manufacturing footprint there,” according to Bob Pitman, president of Burke Industries, a wholly owned subsidiary of Mannington Mills. “The new Calhoun plant will allow us to effectively serve our customers and support anticipated growth in the business. Our custom process and environmental products divisions will remain in San Jose,” he said.

According to Russell Grizzle, president and CEO, Mannington, this $42-million investment on 78 acres located near the Mannington Commercial facility in Calhoun is “another installment in Mannington’s ongoing long-term growth in Calhoun.”

Over the next several years, Mannington plans to add about 200 jobs at the facility, which will be in full operation in January 2019.

Posted on

CCA Global Partners helps members compete

Manchester, N.H.—During its annual summer conventions, CCA Global Partners businesses’ Carpet One Floor & Home and Flooring America offered members the opportunity to compete more effectively in its area rug business through the e-Commerce platform Rugs.Shop.

The website offers over 35,000 unique area rugs and facilitates the online ordering experience for customers. Rugs.Shop also supports the site with an online and telephone customer service team. Through this new program, members of Carpet One Floor & Home and Flooring America will be able to use the platform, customized to their local store, to offer this online area rug selection to their customers. 

“While customers still prefer to go into the store to purchase installed flooring, the area rug business has greatly shifted towards online sales,” said Charlie Dilks, chief product officer, CCA Global Partners. “Working with Rugs.Shop allows us to help our members compete and increase profits from online sales.

For a local, independent retailer, keeping up with the technology and support systems needed to effectively compete in e-Commerce can be difficult. The recent Supreme Court ruling on the subject of internet sales tax is just one example of risks involved for independent retailers trying to sell online.

The program offered through CCA reduces these risks significantly, if not completely. Participating members will receive a dedicated, branded site to use for their customers, creating a seamless customer experience. Members will also have the support of a customer service team, credit card processing and drop ship logistics services.

As an added marketing opportunity, stores can also provide their customers with a coupon to their rug shop after a hard surface flooring sale. On the sales management side, stores will be able to track sales to a specific sales professional in order to allocate online rug sale commissions.

 

Posted on

Daltile’s FlexFit reduces installation time, cost

Dallas—When Daltile introduced its Panoramic Porcelain Surfaces into the market last year, the new extra-large format porcelain products offered customers a chance to go big with slabs approximately 10’ x 5’ in size—ideal for floors, walls, countertops, shower walls, tub surrounds and exterior applications. Now, Daltile’s new FlexFit Size Solutions program offers customers additional flexibility using Panoramic’s innovative porcelain slab products through a pre-cut program that includes multiple sizing options, giving customers many new possibilities for their projects and enabling Daltile to further grow its business.

The FlexFit program offers the slabs pre-cut into seven smaller stocked sizes that reflect the most standard cut dimensions needed for both residential and commercial applications.

“A key advantage we offer is a very short lead time for both full-size slabs and our new standard sizes,” said Ben Redding, director countertop operations and sales, Dal-Tile. “Our FlexFit seven pre-cut smaller dimensions give our customers a superior thin porcelain product that they do not have to cut, saving retailers, contractors, and builders time and money.”

The pre-cut sizes are available in both 6 mm and 12 mm thicknesses. All Panoramic colors are stocked in extra-large slab, as well as in the new standard sizes, at key Daltile slab yards across the nation. Pre-cut sizes include: 63” x 63”, 31.50” x 126”, 31.50” x 63”, 31.50” x 31.50”, 21” x 21”, 15.75” x 63” and 15.75” x 31.50”.

As an additional component of FlexFit, the program also offers the option to order a custom cut to any size.

 

Posted on

Armstrong Flooring initiates price increases

Lancaster, Pa.—Armstrong Flooring will introduce a three-to-five percent price increase on select commercial sheet, luxury vinyl tile, vinyl composition tile and select residential resilient products in the United States and Canada. The increase will apply to orders shipping on or after Oct. 1, 2018. 

“Over the past several months, we have continued to experience increases across the majority of our input costs,” said Brent Flaharty, senior vice president of North America sales. “In spite of significant cross-functional efforts, we can no longer fully absorb these increases.”

 

Posted on

Dal-Tile builder specialists are key asset for builder consumers

Dallas, Texas—Dal-Tile Corporation’s team of builder specialists are an ever-present and key asset for the company’s professional builder customers. These builder specialists represent several of the brands owned by Dal-Tile: Daltile, Marazzi and American Olean.

“Our Dal-Tile team of builder specialists are a key differentiator for us and help make our builder customers more profitable,” said Dan Butterfield, vice president, builder channel, Dal-Tile Corporation. “Although we successfully engage with our builders at the national and regional levels, a crucial role when the product really takes life is with our builder specialists.  They engage directly with those who influence the selling of product to the end consumer. Our builder specialists are a valuable resource regarding product and industry knowledge, design expertise and trends insights.”

Dal-Tile’s builder specialist team is a nationwide network of over 25 professionals, covering 100 of the key MSAs (market statistical areas) in the United States. Each specialist caters to the unique needs of their region.

“Many times, my builders will simply send their customers my way and I walk them through the entire selection process, ensuring they select a tile product that is well-suited for their needs, personal style and budget,” said Jennifer Hipp, builder specialist—South Central United States, Dal-Tile Corporation. “On other occasions, it is a builder’s own in-house designer with whom I am collaborating. Because I have such a strong working knowledge of all of our product lines, she can just give me a general sense of the ‘ideal’ product for a particular room and immediately I know the right Daltile, Marazzi or American Olean products to suggest that her clients consider.”

Posted on

Mohawk Group introduces carpet plank system collection, Nutopia

Calhoun, Ga.—Nutopia is a new Living Product Challenge Petal certified carpet plank system from Mohawk Group inspired by the idea of “urban fabric,” where humankind coexists with buildings, streets and other infrastructure. The collection’s designers looked at metaphors for how urban design can translate into patterns of balance, acceptance and integration—where the dichotomy of metropolis is coalesced into a mélange of culture and connection.

Earlier this summer, Nutopia officially debuted to the commercial architecture and design community at NeoCon’s 50th anniversary exposition along with four other Living Products from Mohawk Group.

“Traditionally, we've looked at nature, rural environments and the countryside for biophilic inspiration, but biophilia is part of every pattern in our life,” said Jackie Dettmar, vice president of design and product development, Mohawk Group. “The process of natural weathering and the passage of time is something that really inspired our Nutopia collection. We are excited to continue our Living Product journey to create better, more sustainable products for the world around us.”

As part of Nutopia’s Petal Certification and to leave a handprint rather than a footprint, Mohawk Group engaged in a special conservation strategy to offset the water used in the carpet plank collection’s production. Mohawk Group has partnered with Hampton University in Virginia to install 152 low-flow showerheads, resulting in an annual water savings of approximately four-million gallons.

Created to transition across the floor or create defined areas in the built environment, Nutopia’s four 12” x 36” plank styles can be used together as a cohesive system, or separately depending on the desired configuration, end use and budget. Layouts can be subtle, or vivid and dramatic, just like the dynamics of city life.

The collection features Mohawk Group’s new innovative yarn system, Heathered Hues. This sustainable fiber’s natural texture and blending provides a variegated wool-like appearance. The yarn is dematerialized for a low environmental impact and no water is used in its production. Nutopia planks come standard on Mohawk Group’s Red List-free EcoFlex NXT carpet tile backing.

 

 

Posted on

Somerset expands distribution in Northeast territory

Somerset, Ky.—Somerset Hardwood Flooring will begin to have Belknap White Group distribute Somerset-branded flooring products throughout its distribution coverage areas, effective Oct. 1, 2018. This appointment adds a top-five distributor to Somerset’s already strong distribution base in the Northeastern U.S. 

Belknap White will serve in a dual-distribution capacity with Somerset Hardwood Flooring's longtime wholesale partner, NRF Distributors, in the northernmost part of its territory. In the southern part of Belknap White’s distribution area, it will overlap with Somerset's distributors, who are already in place there. These include: PC Hardwoods, Elias Wilf (New Jersey area), Olson Floor Supply and Michael Halebian & Co.

"Somerset is proud to add Belknap White to our already strong family of distributors in the Northeast," said Paul Stringer, vice president of sales and marketing, Somerset Hardwood Flooring.

Posted on

MSI opens expanded showroom, distribution center

Phoenix—MSI has opened its enlarged and updated showroom and distribution center located in Phoenix, Arizona. The new 187,000 square-foot building has allowed MSI to more than double its inventory to better serve not only the growing Phoenix market, but also the entire Grand Canyon state.

Carefully designed with the customer experience in mind, MSI’s Phoenix showroom boasts a spacious layout, comfortable seating and meeting areas, and a pleasing aesthetic design. Throughout the space are numerous displays and creative vignettes which allow visitors to get hands-on with MSI’s products and easily envision them in their homes.

The facility features a modern 5,000 square-foot showroom complete with MSI’s full line of porcelain and ceramic tile, Rockmount Stacked Stone Panels, natural stone pavers, and hundreds of decorative mosaics and wall tiles. Complementing the showroom is a 14,000 square-foot slab selection area that includes over 5,500 slabs of the finest natural stone and all Q Premium Natural Quartz colors. The Phoenix facility also houses MSI’s complete line of Arterra Premium Porcelain Pavers, which are UV resistant and can withstand Arizona’s high temperatures without becoming uncomfortably hot.

“The demand for our products in this region is particularly strong,” said Raj Shah, president, MSI. “By expanding and upgrading the Phoenix showroom and distribution center, we’re offering customers better service and an even greater variety of on-trend surfaces—such as our new Everlife Luxury Vinyl Tile (LVT) collection. We’re getting phenomenal feedback about the Phoenix location and we’ll be opening more upgraded and brand-new facilities in the coming months—it’s an exciting time at MSI.”

For more information, visit: msisurfaces.com.

Posted on

Patcraft launches new modular collection, BioSymmetry

Cartersville, Ga.—Patcraft’s newest modular collection, BioSymmetry, is designed to explore the natural definition of visual balance through transparency of shape and pattern. The collection’s three styles—Natural Form, Rebalance and Instinct—are available in 24” x 24” tiles that offer variation in scale from small to large. The gradated shift in pattern and color plays on the idea of positive and negative elements, creating organic designs and visual variation across the floor.

“Inspired by the process and capabilities of the product machinery, the design team combined an interplay of positive and negative pattern elements that were developed using natural textures,” said Shannon Cochran, vice president of creative and design, Patcraft. “BioSymmetry features texture and scale, revealing an organic approach to geometric flooring design.”

Constructed with Solution Q Nylon and a multi-level pattern loop, BioSymmetry also features Patcraft’s innovative StrataWorx backing. StrataWorx is a lightweight, durable backing which offers maximum efficiency in manufacturing, transportation and installation.

BioSymmetry is Cradle to Cradle Certified Silver. Products are backed with 10-year warranties against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.