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Mohawk anniversary event supports dealers

September 11/18, 2017: Volume 32, Issue 7

 

Screen Shot 2017-09-15 at 3.15.32 PMMohawk’s Anniversary Sale, which began Sept. 17 and runs through Oct. 28, offers its Floorscapes and ColorCenter Elite dealers a veritable smorgasbord of discounts, rebates, rewards and digital tools to generate store traffic and convert a higher rate of sales.

Among the selling incentives: a $500 instant rebate coupon offer, 50% off sale on promotional products and triple advantage reward points.

The $500 instant rebate has proven to drive retail traffic primarily through online leads and can also be leveraged in local advertising or used in-store to help close a sale.

Mohawk offers a variety of programs and tools in support of the anniversary promotion. Among them:

Consumer financing. The benefits of consumer financing have long been documented. Cardholders reported spending $416 more on average than non-cardholders on recent flooring purchases.

As it has done in the past, Mohawk provides retailers with strong consumer finance offers that enhance close rates. Consumers can get what they want while freeing up cash and regular credit for other needs.

Mohawk supports its Anniversary Sale on a national level through digital and social initiatives that are proven to generate in-market leads. Retailers have access to an extensive offering of ready-to-go advertising materials that are easy to customize.

Lead booster search advertising. Are you reaching your target market? If not, Mohawk provides the industry’s leading full-service, lead-generation program. The Lead Booster program optimizes SEM activities by maximizing a dealer’s local market reach and by leveraging mohawkflooring.com quality scores to drive more qualified leads.

Lead management. The Mohawk Lead Center gives complete visibility to consumer information captured through Mohawk lead generation activities and provides dealers with the tools to track the lead through the sales pipeline in real time.

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Armstrong Flooring unveils new fall promotion for Elevate retailers

RSEAMAC75L402_2Lancaster, Pa.—Armstrong Flooring has introduced “The New Look of Tough” national retail promotion to correspond with its new TV and digital advertising campaign on HGTV to help drive in-store traffic during the important fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500.

The promotion runs from Sept. 18-Nov. 13 (redemption through Dec. 15) and includes some of Armstrong Flooring’s newest, most popular products. Qualifying collections include Artisan Collective engineered hardwood; TimberCuts engineered hardwood; Woodland Relics engineered hardwood; Pryzm luxury flooring; and vinyl sheet with Diamond 10 technology.

Consumers who purchase a minimum of four cartons will qualify for a 5% rebate offer, while those who purchase a minimum of 16 cartons can qualify for a 10% rebate. The purchase must be made during the promotion period from a participating Elevate retailer. The maximum discount is $500 in the form of an Armstrong Flooring Visa Prepaid card.

For more information, visit: armstrongflooring.com/newlookoftough.

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Shaw Floors opens registration to aligned retailers for fall sales event

shaw_corporate_logo_2015_highresDalton–Shaw Floors has opened registration for its fall national promotion, the Shaw Friends and Family sales event, to Shaw Flooring Network aligned retailers who participate in the company’s consumer financing program. Registration must be completed by Aug. 25 and the promotion, which includes a broad assortment of Shaw, Anderson and Tuftex styles, will run from Oct. 1 to Nov. 11.

Specific details of the promotion may be found online at ShawNow.com and benefits include a downloadable coupon of up to $1,000 dollars in savings and 24 months special financing. Shaw Floors’ Spring Anniversary Sale saw record retailer engagement and aligned retailers who took advantage of the special financing option reported increased average ticket sales and enhanced customer retention.

“The coupon was the primary trigger in this offer and had a big impact with consumers,” said John Staff, owner of Staff Carpets. “The sale helped us exceed daily sales goals and our business is currently up 40% compared to last year.”

Shaw’s consumer concierge team also reported feedback from consumers that indicated the special financing offer was the “determining factor” in their decision to purchase flooring, even convincing many to upgrade to the flooring styles they wanted most, during the promotional period.

“The Shaw Friends and Family Sales Event is one of the many ways we support our aligned retailers,” said Adam Ellis, residential marketing programs and communications manager. “We listen to our retail partners and value their input and opinions. When something works, we try to do more of it. And if something isn’t as successful as we’d hoped, we glean improvement insights from our partnerships to enhance the promotional mix for future events. We work together–it’s what being part of the Shaw Flooring Network is all about.”

For details on registering for Shaw Floors’ Friends and Family Sales Event, visit ShawNow.com and sign up by Aug. 25, 2017. For more information on Shaw’s financing program, contact the Synchrony Enrollment Center at 866.209.4457.

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Shaw introduces Dream It Do It fall promotion

DALTON—Shaw is introducing the 2011 Dream It Do It fall promotion. This season, flooring consumers will be enticed with buying incentives offered through the inspiring Dream It Do It sale. Beginning October 1 and ending November 14, the revitalized fall sale includes free gifts, special financing and scratch & save cards for the consumer. The promotion capitalizes on the fall buying season while offering exclusive discounts to Shaw buyers. Continue reading Shaw introduces Dream It Do It fall promotion