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Fall products to close out a profitable year

September 11/18, 2017: Volume 32, Issue 7

By Ken Ryan

The kids are back to school and the fall selling season is upon us.

To take advantage of this most crucial season, flooring manufacturers are taking the wraps off new products or line extensions, hoping to finish off 2017 on a high note.

Ardex: X 90 Outdoor
Screen Shot 2017-09-15 at 3.30.41 PM90 Outdoor is a MicroteC3 rapid set, flexible tile and stone mortar. Featuring weather-proof innovation in mortar technology, Ardex X 90 Outdoor is formulated with specialty, high-performance Ardex cements, polymers and microfibers. It delivers maximum protection against the harshest weather conditions and provides the highest levels of efflorescence resistance for exterior tile and stone installations.

Armstrong Flooring: Pryzm
Screen Shot 2017-09-15 at 3.30.48 PMPryzm offers the waterproof, rigid performance that has made WPC so popular and adds a commercial-grade VisionGuard AC4 wear layer that resists scratches and abrasion better than vinyl. It offers the ultimate protection from dents, water, scratches and stains.

Columbia: Enhanced engineered
Screen Shot 2017-09-15 at 3.30.56 PMThe latest Columbia Wood launch features five new character collections: Branson, Carver, Holden, Warren and Emery. The lines feature a mix of wire-brushed, soft scraped chatter marks and sandblasted textures. Available species include oak, hickory and satin walnut. All products feature NaturaFinish treatment, a rich matte oil-look finish without the maintenance. The collection is included in Columbia’s enhanced engineered platform and can be glued, floated or stapled.

DriTac: 8301/8302 underlayment
Screen Shot 2017-09-15 at 3.31.01 PMDriTac Flooring Products has introduced a line of eco-friendly, acoustical abatement underlayment for residential and commercial flooring applications: DriTac 8301 Impact 1mm for resilient flooring installations and DriTac 8302 Double Impact 2mm for wood and laminate flooring installations. These lightweight flooring underlayments incorporate DriTac’s Total Sound Reduction System (SRS) complete with a lifetime warranty.

DuChâteau: Vinyl DeLuxe Grand
Screen Shot 2017-09-15 at 3.31.09 PMFeaturing LuxCor construction, DuChâteau Vinyl DeLuxe Grand collection authors a new chapter in the story of the company’s luxury resilient click flooring. Offered in 22 colors, this ultra-resistant vinyl flooring features a hard-wearing, ceramic-reinforced polyurethane finish and a 20-year residential and a 10-year commercial warranty. The line utilizes a LuxCor engineered construction for a 100% waterproof floor.

EarthWerks: Core
Screen Shot 2017-09-15 at 3.31.16 PMThe Core collection encompasses EarthWerks’ waterproof, multi-layer clic products. With this new categorization, the company will put all of its WPC and HDC (high-density clic) items in the same waterproof segment. New to the collection this fall is Noble Classic Plus, a 12-SKU assortment of EIR, high-density clic products. The color range boasts a vast array of high-dimension oak patterns in 8 x 48 or 9.5 x 60-inch planks.

Engineered Floors: Pentz
Screen Shot 2017-09-15 at 3.31.21 PMThe Pentz collection offers technologically advanced commercial products in broadloom or modular tiles. Revival and Revolution feature the company’s Apex SDP commercial polyester, which offers proven stain protection and durability at an affordable price.

Forbo: Flotex
Screen Shot 2017-09-15 at 3.31.28 PMForbo Flooring Systems has introduced a new collection of high-performance Flotex modular tile, creating a new era for interior design in commercial and residential interior environments. Flotex modular tile combines the function and durability of a washable, waterproof, stain-resistant carpet with the beauty and versatility of a 10 x 40 modular tile. Flotex is available in a wide range of organic and contemporary designs.

Inhaus: SONO
Screen Shot 2017-09-15 at 3.31.33 PMInhaus’ SONO is the German-made innovation in waterproof, dimensionally stable flooring. It features HD direct-to-core digitally printed visuals and a ceramic composite core that’s free of PVC, formaldehyde, phthalates and plasticizers. SONO’s homogeneous makeup ensures dimensionally stability even in extreme indoor environments. The ceramic composite core allows for large room installations without transitional moldings.

Johnson Hardwood Flooring: Jockey Hollow
Screen Shot 2017-09-15 at 3.31.37 PMJohnson’s Jockey Hollow series features six distinctive, wide-width European Oak floors that capture the look and feel of an early American floor. Using a variety of surface treatments including hand sawn surfaces, open grain brushing, and subtle water marks, each Jockey Hollow floor is unique and one of a kind. The look of yesteryear built with today’s technology.

Johnsonite: I.D. Inspiration
Screen Shot 2017-09-15 at 3.31.43 PMThe update to Johnsonite’s well-received LVT includes 30 colors and 24 new wood plank designs from a classically trained European woodworker, as well as six new tiles. The six tiles feature all-new designs, bringing abstract, stone and woven patterns to the once all-woods collection. Tarkett’s advanced engraving technique used to make the LVT film and embossing provides realistic design, texture and color.

Karndean: Korlok
Screen Shot 2017-09-15 at 3.31.49 PMKarndean Designflooring introduces Korlok, the premier rigid-core locking floor that hides subfloor imperfections. Korlok features a 5G vertical locking mechanism, a proprietary, waterproof K-Core technology that allows for installation over most existing hard floors, and a pre-attached acoustic foam backing that reduces noise transfer to rooms below.

Mercier: Element
Screen Shot 2017-09-15 at 3.31.54 PMBeauty can be found even in imperfection, and each board can be unique. That’s what Mercier had in mind while creating Element. Inspired by major design trends, Mercier Wood Flooring’s 2017 introductions are meant to evoke style, character and softness.

Mercier’s Element products offered in hard maple and hickory are rich and full of personality. The black and blonde nuances add depth and dimension.

Mohawk: Boardwalk Collective
Screen Shot 2017-09-15 at 3.32.01 PMMohawk’s Boardwalk Collective laminate flooring features the beauty of wood designed to endure by capturing on-trend, high-styled visuals inspired by the natural characteristics of hardwood. The company’s new products lend the freedom to bring inspiration into the home by featuring color palettes with high shade variations and the dramatic craftsmanship of textures to showcase the home’s true creativity.

Mullican: Wexford Engineered
Screen Shot 2017-09-15 at 3.32.06 PMInspired by the great castles and villas of Europe, Wexford offers a classic, wide-plank farmhouse style in a 7-inch thickness with a low-gloss finish. The EuroSawn process combines the best of the three traditional North American sawing techniques. The result is a wider plank with a plain-sawn look near the center, flanked by unique rift and quarter sawn on the edges.

Phenix: Cleaner Home
Screen Shot 2017-09-15 at 3.32.12 PMPhenix Flooring’s Cleaner Home collection is a new assortment of “smarter carpets” crafted to target consumers who want a cleaner home to support a healthy lifestyle. The collection features built-in Microban antimicrobial technology providing 24/7 protection against the growth of stain- and odor-causing bacteria.

Quick-Step: Matrix
Screen Shot 2017-09-15 at 3.32.19 PMThe Quick-Step Matrix module is the ultimate multi-product merchandising platform. This display allows flexibility in showcasing laminate LVT and hardwood specific to the retailer’s desire: single, double or tri-module. They can focus on laminate, LVF, Q-Wood or a combination of these. Moving forward, this display is adaptable to new launches and combinations of product features.

Shaw: Floorté PRO
Screen Shot 2017-09-15 at 3.32.24 PMShaw’s new patent-pending Floorté PRO collection boasts the industry’s first direct-glue rigid product with attached Soft Silence acoustical pad for a healthy dose of noise reduction. Its superior dimensional stability reduces telegraphing, solves the issues of expansion and contraction and is twice as dent resistant as traditional LVT. Floorté PRO provides expected dependability engineered for higher performance and high style.

Tandus Centiva: Area Rug
Screen Shot 2017-09-15 at 3.32.29 PMTandus Centiva’s take on woven area rugs is anything but ordinary; the refined woven area rugs add regality and luxury to any interior. Area rugs by Tandus Centiva allow an area to be reconfigured over time, allowing the space’s design to be changed at will. When trends or tastes change, these area rugs provide the classic touches that unify any on-trend pieces that enter the designed room.

USFloors: COREtec Plus Enhanced
Screen Shot 2017-09-15 at 3.32.34 PMCOREtec Plus Enhanced planks deliver the next revolution in WPC. These enhanced visuals feature a four-sided painted bevel for added realism. COREtec Plus Enhanced floors can be installed in wet areas and will never swell when exposed to water. Each COREtec Plus Enhanced plank or tile has an attached cork underlayment for a quieter, warmer vinyl floor that is naturally resistant to odor-causing mold and mildew.




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Brisk fall for new product introductions

Volume 28/Number 6; September 1/8, 2014

By Ken Ryan

Screen Shot 2014-09-11 at 9.36.31 AMSurfaces remains the preeminent launch pad for new flooring products, but the fall selling season for 2014 is proving to be fairly brisk as well with several manufacturers introducing new offerings for distributors and the specialty retail channel.

For example, Armstrong is beefing up its signature laminate and hardwood flooring lines. The company is adding to its Architectural Remnants laminate collection with Global Reclaim, 18 unique planks blending reclaimed exotic wood looks—apple wood, eucalyptus and maple—with dusty blush tones.

Within its Rustics Premium collection, Armstrong is introducing Forestry Mix, “a harmonious blend” of hickory, white oak and red oak, along with three colors, all with 24 planks displaying the varied stain characteristics of each species. To round out the new laminate offerings, Millwork Block features 18 planks that resemble premium oak strips, assembled into planks, glazed with stain and enhanced by an undulating surface treatment.

In addition, Armstrong is adding walnut and cherry to its popular American Scrape hardwood collection. The new floors have a lighter, more refined scrape with rich colors and wide planks resembling a vintage hand-scraped floor. The new walnut and cherry floors—available in 6-inch wide planks—include a light scraping style combining hand-crafted and timeworn textures.


Timeless from Congoleum is a new luxury vinyl plank and tile line scheduled to launch in October. Inspired by nature, Timeless recreates the finest intricate graining and textures with more than 100 wood and stone options that range from refined to rustic. The line features 45 Degree, a diagonal plank design that allows for a full diagonal floor or a unique herringbone or chevron. The Impressions collection from Timeless combines classic wood visuals with a natural leaf pattern overlay. These designs can be used alone or in combination with the Hickory pattern for a customized look.


Two new fall introductions are Olde Grey from the Riverstone collection and Weathered Black from Vinyl Deluxe Click. Olde Grey is an evolution of hand-sculpted hardwood flooring that blends in with both old and new interiors. Hand distressing and raised knots give Riverstone “a raw and organic contour that feels rustic yet modern,” the company said.

Olde Grey includes light and dark shades, hand sculpting around the wood knots, and wire brushing to create a finer texture.

Vinyl DeLuxe Click, DuChateau’s signature LVT featuring realistic texture, pattern and color, is intended to create the rich warmth of natural hardwood in a durable, low-maintenance alternative to its wood flooring collections.


FloorFolio Industries is debuting a click flooring product for the first time. FloorFolio Click is marketed as a durable installation system featuring a snap-and-lock method with no need for an adhesive.

“Even though FloorFolio is late in the game to launch our click product, we felt we needed to be able to introduce a product that conformed to our core values of this company,” said Michael Freedman, president and CEO. “With FloorFolio Click, it certainly lives up to those expectations.”

FloorFolio Click is available in all wood and stone collections.

Horizon Floors

Horizon Floors is expanding its Montage European Oak series with the introduction of the Ferno collection, a distressed, handcrafted, lightly brushed hardwood floor with an eco-friendly natural oil finish. “Each plank enhances the inherent grain patterns of European oak and creates a classic look,” said Alex Shaoulpour, president.

Ferno will be sold through the company’s national distribution network.Screen Shot 2014-09-11 at 9.37.01 AM


Inhaus by Classen is taking the wraps off a high-tech flooring product called “Neo,” which is Latin for “new.” Neo is created with wood-based biological materials without PVC, is free of chemicals such as chlorine or phthalates and is highly water resistant.

The product combines natural wood and food-safe polypropylene to create a highly stable substrate. The new production technology enables successful manufacturing without the use of additives such as plasticizer or chlorine and has the added benefit of no additional chemicals to off-gas into the home or environment.

“We view Neo as having the good attributes of laminate,” said Derek Welbourn, CEO. “The product is very robust and scratch resistant. It installs like a laminate, snaps together like a laminate but is similar to floating LVT, and highly water resistant.”


IVC US is looking to “breathe new life” into the laminate category with Balterio—36 products arranged in three different style categories, including Traditions, Heritage and Metropolitan, with 12 new SKUs in each line.

The products are available in 8mm and 12mm thickness and varying plank sizes. Balterio offers a high-density core for dimensional stability, and is wear and moisture resistant. With IVC US’ PressXpress click locking mechanism, which was developed in-house, Balterio’s installation can be completed up to 50% faster than that of other laminate products.


Karndean is launching LooseLay Series 3 with six new SKUs. Jenne Ross, product manager, said the new release is due to “overwhelming demand.” The products launch in mid-October.

Karndean is also introducing a new line of design strips compatible with the company’s portfolio of glue down planks and tiles. “Our design strips create a customized look that coordinates with any interior finish,” Ross said. “Furthermore, they are made from LVT, which means there’s no need to worry about cracking, discoloration or harboring dirt.”

In conjunction with these new products, Karndean is offering a bi-fold presenter sales tool. Each bi-fold presenter includes a physical sample of the new strips to help retailers sell Karndean product.


The company is making a big splash with its new American Concepts laminate flooring. The 57-SKU collection encompasses 7mm square edge to 12mm embossed-in-register handscraped products with a four-sided bevel and attached pad.

American Concepts’ “best of the best” wood visuals are intended to give independent dealers a brand and collection that will resonate with customers, and appeal to those who want to buy Made in the USA products.


For fall 2014, Metroflor will introduce Engage Premier Plank. With a 4.0mm gauge and an 8 mil wear layer with ceramic bead, Premier rounds out the “good” level of the company’s good (Premier)/better (Engage Essentials)/best (Engage Select and Reserve) platform.

The nine Engage Premier SKUs consist of maple and weathered, distressed oak looks with a fashion-forward modern wash.

“The Engage spectrum comes full circle with the addition of Premier,” said Russ Rogg, Metroflor president and CEO. “Its residential good looks coupled with Engage LVT’s performance attributes— easy, fast installation and low maintenance—offer the perfect package for both residential and light commercial applications, especially multi-family units and private offices.”

Engage Premier Plank is warrantied for 12 years residential, three years light commercial.

Screen Shot 2014-09-11 at 9.37.33 AMMirage

Mirage has expanded its accessories portfolio with a new square-edged stair nosing line. The principal advantage of the new collection is its ability to adapt to contemporary designs without sacrificing the sturdiness and quality of Mirage moldings. The product is available on maple and red oak in 5- and 6 ½-inch widths with semigloss and Cashmere finishes in seven colors.

Mirage has also expanded its Imagine and Herringbone collections. The Papyrus, Linen and Rock Cliff lines in Imagine are now available in 3¼- and 4¼-inch widths on Old Maple with Cashmere finish. The company’s successful Herringbone Collection now includes a 5-inch width. Fourteen color options on different species within Herringbone are now available on special orders of at least 500 or 1,000 square feet, depending on the product.


The demand for commercial business continues to expand, particularly for modular carpet. To take full advantage of this opportunity, Mohawk’s Aladdin Commercial unit is launching six new products for specialty dealers.

Contemplate features seven solution-dyed nylon colorations that interweave to create visual depth and surface interaction.

Ruminate is an elongated, variegated loop pattern consisting of seven mottled multi-colorations.

Sweeping Gestures reflects the random, flowing weathering that occurrs in nature, while Onward Bound is based on urban architectures and landscapes.

Lastly, Commingle and Compound is composed of neutral colors mixed in with randomly chosen end-of-lot yarns diverted from Mohawk’s excess yarn lots.