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Fall products to close out a profitable year

September 11/18, 2017: Volume 32, Issue 7

By Ken Ryan

The kids are back to school and the fall selling season is upon us.

To take advantage of this most crucial season, flooring manufacturers are taking the wraps off new products or line extensions, hoping to finish off 2017 on a high note.

Ardex: X 90 Outdoor
Screen Shot 2017-09-15 at 3.30.41 PM90 Outdoor is a MicroteC3 rapid set, flexible tile and stone mortar. Featuring weather-proof innovation in mortar technology, Ardex X 90 Outdoor is formulated with specialty, high-performance Ardex cements, polymers and microfibers. It delivers maximum protection against the harshest weather conditions and provides the highest levels of efflorescence resistance for exterior tile and stone installations.

Armstrong Flooring: Pryzm
Screen Shot 2017-09-15 at 3.30.48 PMPryzm offers the waterproof, rigid performance that has made WPC so popular and adds a commercial-grade VisionGuard AC4 wear layer that resists scratches and abrasion better than vinyl. It offers the ultimate protection from dents, water, scratches and stains.

Columbia: Enhanced engineered
Screen Shot 2017-09-15 at 3.30.56 PMThe latest Columbia Wood launch features five new character collections: Branson, Carver, Holden, Warren and Emery. The lines feature a mix of wire-brushed, soft scraped chatter marks and sandblasted textures. Available species include oak, hickory and satin walnut. All products feature NaturaFinish treatment, a rich matte oil-look finish without the maintenance. The collection is included in Columbia’s enhanced engineered platform and can be glued, floated or stapled.

DriTac: 8301/8302 underlayment
Screen Shot 2017-09-15 at 3.31.01 PMDriTac Flooring Products has introduced a line of eco-friendly, acoustical abatement underlayment for residential and commercial flooring applications: DriTac 8301 Impact 1mm for resilient flooring installations and DriTac 8302 Double Impact 2mm for wood and laminate flooring installations. These lightweight flooring underlayments incorporate DriTac’s Total Sound Reduction System (SRS) complete with a lifetime warranty.

DuChâteau: Vinyl DeLuxe Grand
Screen Shot 2017-09-15 at 3.31.09 PMFeaturing LuxCor construction, DuChâteau Vinyl DeLuxe Grand collection authors a new chapter in the story of the company’s luxury resilient click flooring. Offered in 22 colors, this ultra-resistant vinyl flooring features a hard-wearing, ceramic-reinforced polyurethane finish and a 20-year residential and a 10-year commercial warranty. The line utilizes a LuxCor engineered construction for a 100% waterproof floor.

EarthWerks: Core
Screen Shot 2017-09-15 at 3.31.16 PMThe Core collection encompasses EarthWerks’ waterproof, multi-layer clic products. With this new categorization, the company will put all of its WPC and HDC (high-density clic) items in the same waterproof segment. New to the collection this fall is Noble Classic Plus, a 12-SKU assortment of EIR, high-density clic products. The color range boasts a vast array of high-dimension oak patterns in 8 x 48 or 9.5 x 60-inch planks.

Engineered Floors: Pentz
Screen Shot 2017-09-15 at 3.31.21 PMThe Pentz collection offers technologically advanced commercial products in broadloom or modular tiles. Revival and Revolution feature the company’s Apex SDP commercial polyester, which offers proven stain protection and durability at an affordable price.

Forbo: Flotex
Screen Shot 2017-09-15 at 3.31.28 PMForbo Flooring Systems has introduced a new collection of high-performance Flotex modular tile, creating a new era for interior design in commercial and residential interior environments. Flotex modular tile combines the function and durability of a washable, waterproof, stain-resistant carpet with the beauty and versatility of a 10 x 40 modular tile. Flotex is available in a wide range of organic and contemporary designs.

Inhaus: SONO
Screen Shot 2017-09-15 at 3.31.33 PMInhaus’ SONO is the German-made innovation in waterproof, dimensionally stable flooring. It features HD direct-to-core digitally printed visuals and a ceramic composite core that’s free of PVC, formaldehyde, phthalates and plasticizers. SONO’s homogeneous makeup ensures dimensionally stability even in extreme indoor environments. The ceramic composite core allows for large room installations without transitional moldings.

Johnson Hardwood Flooring: Jockey Hollow
Screen Shot 2017-09-15 at 3.31.37 PMJohnson’s Jockey Hollow series features six distinctive, wide-width European Oak floors that capture the look and feel of an early American floor. Using a variety of surface treatments including hand sawn surfaces, open grain brushing, and subtle water marks, each Jockey Hollow floor is unique and one of a kind. The look of yesteryear built with today’s technology.

Johnsonite: I.D. Inspiration
Screen Shot 2017-09-15 at 3.31.43 PMThe update to Johnsonite’s well-received LVT includes 30 colors and 24 new wood plank designs from a classically trained European woodworker, as well as six new tiles. The six tiles feature all-new designs, bringing abstract, stone and woven patterns to the once all-woods collection. Tarkett’s advanced engraving technique used to make the LVT film and embossing provides realistic design, texture and color.

Karndean: Korlok
Screen Shot 2017-09-15 at 3.31.49 PMKarndean Designflooring introduces Korlok, the premier rigid-core locking floor that hides subfloor imperfections. Korlok features a 5G vertical locking mechanism, a proprietary, waterproof K-Core technology that allows for installation over most existing hard floors, and a pre-attached acoustic foam backing that reduces noise transfer to rooms below.

Mercier: Element
Screen Shot 2017-09-15 at 3.31.54 PMBeauty can be found even in imperfection, and each board can be unique. That’s what Mercier had in mind while creating Element. Inspired by major design trends, Mercier Wood Flooring’s 2017 introductions are meant to evoke style, character and softness.

Mercier’s Element products offered in hard maple and hickory are rich and full of personality. The black and blonde nuances add depth and dimension.

Mohawk: Boardwalk Collective
Screen Shot 2017-09-15 at 3.32.01 PMMohawk’s Boardwalk Collective laminate flooring features the beauty of wood designed to endure by capturing on-trend, high-styled visuals inspired by the natural characteristics of hardwood. The company’s new products lend the freedom to bring inspiration into the home by featuring color palettes with high shade variations and the dramatic craftsmanship of textures to showcase the home’s true creativity.

Mullican: Wexford Engineered
Screen Shot 2017-09-15 at 3.32.06 PMInspired by the great castles and villas of Europe, Wexford offers a classic, wide-plank farmhouse style in a 7-inch thickness with a low-gloss finish. The EuroSawn process combines the best of the three traditional North American sawing techniques. The result is a wider plank with a plain-sawn look near the center, flanked by unique rift and quarter sawn on the edges.

Phenix: Cleaner Home
Screen Shot 2017-09-15 at 3.32.12 PMPhenix Flooring’s Cleaner Home collection is a new assortment of “smarter carpets” crafted to target consumers who want a cleaner home to support a healthy lifestyle. The collection features built-in Microban antimicrobial technology providing 24/7 protection against the growth of stain- and odor-causing bacteria.

Quick-Step: Matrix
Screen Shot 2017-09-15 at 3.32.19 PMThe Quick-Step Matrix module is the ultimate multi-product merchandising platform. This display allows flexibility in showcasing laminate LVT and hardwood specific to the retailer’s desire: single, double or tri-module. They can focus on laminate, LVF, Q-Wood or a combination of these. Moving forward, this display is adaptable to new launches and combinations of product features.

Shaw: Floorté PRO
Screen Shot 2017-09-15 at 3.32.24 PMShaw’s new patent-pending Floorté PRO collection boasts the industry’s first direct-glue rigid product with attached Soft Silence acoustical pad for a healthy dose of noise reduction. Its superior dimensional stability reduces telegraphing, solves the issues of expansion and contraction and is twice as dent resistant as traditional LVT. Floorté PRO provides expected dependability engineered for higher performance and high style.

Tandus Centiva: Area Rug
Screen Shot 2017-09-15 at 3.32.29 PMTandus Centiva’s take on woven area rugs is anything but ordinary; the refined woven area rugs add regality and luxury to any interior. Area rugs by Tandus Centiva allow an area to be reconfigured over time, allowing the space’s design to be changed at will. When trends or tastes change, these area rugs provide the classic touches that unify any on-trend pieces that enter the designed room.

USFloors: COREtec Plus Enhanced
Screen Shot 2017-09-15 at 3.32.34 PMCOREtec Plus Enhanced planks deliver the next revolution in WPC. These enhanced visuals feature a four-sided painted bevel for added realism. COREtec Plus Enhanced floors can be installed in wet areas and will never swell when exposed to water. Each COREtec Plus Enhanced plank or tile has an attached cork underlayment for a quieter, warmer vinyl floor that is naturally resistant to odor-causing mold and mildew.




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Manufacturers gear up for fall introductions

August 31/September 7; Volume 30/Number 6

By Nadia Ramlakhan

Screen Shot 2015-09-03 at 4.03.25 PM Just in time for the fall selling season, flooring manufacturers are preparing to launch new collections, products, styles and designs while others are extending old favorites. FCNews rounded up a list of what dealers can expect to see in the coming months.


BerryAlloc is launching Pure, featuring advanced RCB (rigid composite board) technology that provides extreme durability. It is 100% waterproof, lightweight and has leveling properties that allow for installation over almost any subfloor.

The collection will be available in a glue down plank format as well as the company’s 3600 DreamClick locking system, which allows for multiple direction installation. Products with either installation type will be available in an 8 x 52 plank format (select colors will be available in XXL at 8 x 72).


Columbia will release its Vale Collection of longer, wider planks that feature smooth maple and walnut floors as well as softly wire-brushed oak and hickory. This collection showcases the natural beauty of hardwood with ample amounts of rustic character including cracks, knots and splits. A multi-stain antiquing process further creates the high-end visual that is topped off with a matte finish. Planks are random length up to 72 inches and available in 4-, 6- and 8-inch combined multi-widths. Each plank features SuperiorShield surface technology that helps resist stains and grime.


Crossville will unveil Groove Glass, its latest line of glass tile. The “glamour of cosmopolitan nightlife and the feeling of an evening out in the city, full of exciting possibilities, inspired Groove Glass,” the company said.

The new line is intended to bring fun and sophistication to Crossville’s catalog, with the 2 x 8 product allowing for a clean look in wall tile design. The mosaics are rhythmic, dynamic and fresh, framing rich and soft palettes of triangles in eight solid colors and five blends. Other size options include 2 x 12, 2 x 16, 4 x 8, 4 x 12, 4 x 16 and 2 x 2 mosaic blends (mounted on 12 x 12 sheet).

Dream Weaver/Engineered Floors

Dream Weaver, a division of Engineered Floors, is introducing what it calls “the future of nylon carpet” with PureColor N2 Nylon featuring a unique combination of fiber protection technology.

The N2 Nylon fiber has several important advantages, including the company’s proprietary PureColor fiber in which the color goes completely through the carpet rather than only on the surface. The fiber is made with a process that virtually eliminates the microscopic dye sites where stains can enter the fiber and is treated with Engineered Floors’ proprietary soil and stain barrier. The result is twice the protection found in traditional nylon carpets with all the advantages of PureColor.


DuChâteau is expanding its offerings to include DuChâteau Wall Coverings and Porcelain DeLuxe. DuChâteau’s highly anticipated Wall Coverings line draws upon the appeal of nature and geometry. This exclusive collection is available in 12 styles and 12 colors and provides exceptional depth and dimension to any design environment.

Also new for the company, DuChâteau’s Porcelain DeLuxe line is a luxury hardwood alternative that bridges the gap between what is possible in interior and exterior spaces. Wide plank tiles in seven colors mimic the look and feel of hard-wax oiled hardwood flooring while adapting to both dry and wScreen Shot 2015-09-09 at 1.55.00 PMet environments. These non-porous floors also feature rectified edges for tighter grout lines.

Florida Tile

Alava is the company’s latest HDP (high definition porcelain) line and a unique concept for the American tile industry as it marries two completely different visuals—wood and stone—into a single design.

Featuring three contemporary colors, Alava combines stone and wood looks in each available tone, offered in 12 x 12, 12 x 24, 6 x 24 and 8 x 36 formats. The 12 x 12 and 12 x 24 tiles are composed of a roughly hewn stone graphic with a high shade variation and a slightly distressed surface texture. The 6 x 24 and 8 x 36 formats are presented in a rustic reclaimed wood complete with nail holes, worn-in stains and a soft grain texture.


Treated with Scotchgard Advance Repel Technology, Karastan’s Wear-Dated Kashmere nylon provides the ultimate stain protection. Four new Wear-Dated Kashmere products are coming this fall: Design Journey, Classic Couture, Nature’s Essentials and Botania.

The bold shapes of Design Journey’s contemporary pattern offer distinct personality while Classic Couture features an organic lattice pattern in an assortment of 20 colors. Nature’s Essentials presents a seamless transition from indoor to outdoor with a casual basket weave pattern. Botania comes in a palette of 20 classic colors including today’s popular neutrals.

Karndean Designflooring

Karndean Designflooring is expanding its Van Gogh collection with the unveiling of 12 new plank designs. The latest selections are inspired by salvaged and reused woods, meticulously developed to suit today’s top trends. The collection includes four lightly lime-washed oak looks; three designs inspired by American redwood railroad ties; three rich, brown, smoked designs; and two unique wire-brushed, cypress-effect planks.

Mercier Wood Flooring

Mercier Wood Flooring is offering three new stains as part of its Design + Program collection: Crème Brûlée, Smoky Brown and Barrel. Wider boards of 6½ inches are now available in the Design+ Program. The collection’s red oak and white oak products come in four of Mercier’s finish options including semi-gloss, satin, matte and matte-brushed.

Three products will also be added to the World Attraction series included in Mercier’s Nature collection: Versailles, Alcazar and Yorkshire. Tavern, a textured gray, is an addition to the Pub Series.

Finally, Mercier is introducing a completely new series called Legend, including white oak and hickory offerings in Crema, Fuego, Kona, Slate, Roma, Sepia and Black Cherry hues.


Metroflor’s Konecto LVT will transition from a line of 162 SKUs to a streamlined 102-SKU collection. The brand will be positioned in an entry level/ good/better/best format. Entry level will include Elements, good will consist of Project Plank and Project Tile, better will feature Sierra Plank and Sierra Tile, and best will offer Prestige.

Metroflor’s new Engage Genesis is a step forward from the company’s current Engage LVT offering. It features the proprietary new Isocore technology—a closed-cell extruded panel manufactured from virgin PVC, the backbone for its LVT top layer. Because Isocore does not contain wood, the company is calling it a “structural LVT” rather than WPC to express what a rigid-core brings to the equation: structure and stability.


Q-Wood by Quick-Step will launch its Elonge Collection that offers wire-brushed surface textures in a longer, wider plank size. The collection features oak, hickory and maple in all of today’s fashion forward colors including gray, brown and cream—all with high shade variation.

Elonge’s engineered hardwood planks are offered in 4-, 6- and 8-inch combined multi-widths and random lengths up to 72 inches. All Elonge floors feature Quick-Step’s unique Opulux Performance Enhanced Finish that provides the look and feel of a luxurious oil finish with the performance and durability comparable to a standard urethane floor.


Quick-Step is releasing its Envique collection nationwide. With a unique combination of true-to-nature looks and innovative technologies, this line offers six striking selections, rich in bold and distinctive deep-textured finishes. The visuals and textures include fire-charred, sandblasted, wood concrete, vintage hardwood and handscraped designs on 7½ x 54 extra long planks that are 12mm thick.

Envique combines the best of Quick-Step technologies—Uniclic and HydroSeal—to offer the 24-Hour Spill Protection guarantee.

Shaw Floors

After its successful launch of Epic back in 2006, Shaw’s Epic Plus is revitalizing the industry yet again. Comprised of interlocking wood fibers, a Stabilitek core allows Epic Plus hardwood to expand and contract, enabling floors to fluctuate with the changing seasons.

Glue down, floating, nail or staple installation is fast and easy with a new tongue-and-groove system that ensures joint integrity. Featuring 50 designs in oak, cherry, maple and hickory, Epic Plus will include 3-, 5- and 7-inch mixed widths.

The company is also expanding its LifeGuard carpet product offerings with five new Anso LifeGuard styles.


Debuting at the end of September, Acczent Flourish performs well in high-traffic areas thanks to a 32 mil wear layer creating exceptional durability. The look of LVT in a sheet format paired with a coordinating visual package of 30 patterns allows for ease of design and a smooth transition from room to room. With coordinating pieces across other Johnsonite-brand solutions, Acczent Flourish helps to meet the needs of an individual room while creating cohesiveness throughout an entire space.

Tarkett will also launch iQ Granit Micro, its vinyl sheet and tile collection—an ideal solution for health care, education, retail, hospitality or corporate spaces. Inspired by nature, iQ Granit Micro’s tonal, smaller chip design is available in 50 colors.