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Shaw launches HGTV Home 30-day promotion via Facebook

DALTON—As part of its first HGTV Home Flooring by Shaw promotional package, Shaw’s “30 Days of HGTV Home” will feature a month-long Facebook challenge for the consumer audience. The 2011 promotional launch, to start Sept. 1, will motivate the consumer with the Floor A Day Giveaway, opportunity to earn a voucher for a free HGTV Home tool bag, and a free HGTV Home area rug offer upon purchase. Continue reading Shaw launches HGTV Home 30-day promotion via Facebook

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Shaw launches official Facebook page

Dalton—Shaw Floors has launched its official Facebook page, enabling the company to communicate directly with homeowners in a more personal way. The page will give visitors product information, design tips and company news updates, along with photos and videos from various Shaw events and links to media coverage featuring Shaw products. The company will also use its new social media platform to educate consumers about its sustainability story and performance benefits. Continue reading Shaw launches official Facebook page

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Checking in: Floor Covering News wants you

by Steven Feldman

Floor Covering News is looking for a few good friends. Or likes. Specifically, I’m talking about the FCNews Facebook page, which we set up this past spring.

Facebook has 500 million users, making it the most widely used social media outlet across the globe for both business and personal use. Truth be told, I’m finally getting it. Not that I came late to the party or anything. I probably had my own Facebook page as early as the next guy. I quickly had about 50 friends. But before long my eyes began to burn reading about this one eating a peanut butter and jelly sandwich on pumpernickel; that one sitting in traffic; this one telling everyone she had a hangnail, and that one inviting me to play something called Mafia Wars. Every day. Talk about friends; the “hide” button was my best friend. Continue reading Checking in: Floor Covering News wants you

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NALFA launches social media campaign

Washington—The North American Laminate Flooring Association, (NALFA), announced it has opened a blog at allaboutlaminateflooring.com, a Facebook page and a Twitter account, nalfa_certified.

“Social media is all about creating a conversation,” said Bill Dearing, president of the association. “These types of tools will allow us to generate a positive and mutually beneficial rapport with anyone interested in quality laminate flooring. We’ll be able to answer questions directly, offer advice, create relationships, and share industry news instantly.” Continue reading NALFA launches social media campaign