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Facebook and you: What the social media giant can do for small retailers

by Jenna Lippin

Volume 26/Number 21; March 4/11, 2013

It’s 2013 and we are years into the ever-evolving digital age. Newspapers are going out of circulation thanks to online subscriptions, and the post office will soon stop Saturday delivery as less and less “snail mail” is sent. If you’re a small business owner, you have to be sure to stay on top of the latest technological advances or risk being phased out, too.

The Internet, of course, is the king reigning over all media and technology. And Facebook seems to be its queen. With 1 billion users and 167 million unique visitors per month, Facebook is the top way for businesses to reach customers. However, creating a personal page is much different from maintaining a Facebook account for business. There are a number of different ways to utilize the social media outlet aside from posting a quirky quote every so often and looking at your friends’ pictures. Continue reading Facebook and you: What the social media giant can do for small retailers

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Mohawk utilizes social media for fall sale

Dalton— Mohawk is once again delivering industry-leading savings and special financing opportunities to motivate onsumers to purchase flooring during the annual Mohawk Anniversary Sale. The savings event began Sept. 26 and runs through Nov. 6 at Mohawk’s Floorscapes and ColorCenter retailers. To help boost awareness of the Mohawk Anniversary Sale and direct consumers to their local Aligned retailer, Mohawk is launching targeted social media programming to reach consumers on Pinterest, Instagram and Facebook. Continue reading Mohawk utilizes social media for fall sale

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Quick-Step hosts Facebook contest

Dallas—As part of Quick-Step’s overall marketing program, the brand hosted a “Room Refresh Contest” via Facebook, engaging over 18,000 consumers nationwide on Quick-Step’s Facebook page.  As a result of the competition, Quick-Step received a total of 5,000 new Facebook fans, increasing the brand’s nationwide exposure.  A majority of the Facebookers engaged during the contest also fit Quick-Step’s target demographic, helping drive the right kind of traffic into retail partners’ stores.  No purchase was necessary to enter the contest.  The grand prize winner was awarded a room refresh makeover as well as $3,000 in room accessories and a new Quick-Step floor.  The makeover was personally conducted by Erinn Valencich, Los Angeles-based interior design, style expert, and Quick-Step designer partner. Continue reading Quick-Step hosts Facebook contest

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Social media increasingly more important in 2011

by Matthew Spieler

Regardless of how you feel personally about social media—love it, hate it or doing whatever you can to ignore it—if you are in business today then you must embrace it for long-term survival.

In spite of how Facebook’s public offering played out, the overall numbers should speak for themselves as to how important a medium social media has become for businesses to connect with existing and potential customers. Continue reading Social media increasingly more important in 2011

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Voting open for Mannington Commercial's tx:style challenge

Salem, N.J.—Voting has opened for the grand prize winner in Mannington Commercial’s tx:style design challenge 2012.

In the past four years, the tx:style community has grown to include more than 20,000 architects, interior designers, members of the media and other fans of product design. Members upload design concepts, comment on other entries and vote. Now, the tx:style community is inviting the public to choose which of this year’s four finalists will win. Continue reading Voting open for Mannington Commercial's tx:style challenge

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Facebook and your privacy: Who sees the data you share on the biggest social network?

by Consumer Reports Staff/Consumer Reports — May 3, 2012

If you’re reading this article, chances are good you have a page on Facebook, too. More than 150 million Americans already use the site, and the number grows daily because Facebook makes it so easy to keep up with friends, family, and colleagues, discover great content, connect to causes, share photos, drum up business, and learn about fun events.

To deliver this service, Facebook and other social networks collect enormous amounts of highly sensitive information—and distribute it more quickly and widely than traditional consumer data-gathering firms ever could. That’s great when it helps you find old classmates or see ads for things you actually want to buy. But how much information is really being collected about you? How is it being used? And could it fall into the wrong hands? Continue reading Facebook and your privacy: Who sees the data you share on the biggest social network?

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Social networking becomes tool for success

by Emily J. Cappiello

Social networking is no longer an added part of success; it has become one of the main tools to help businesses thrive. Social networking allows companies to get closer to their customers and can even help consumers find local flooring stores, since Facebook is becoming an ever-increasingly popular search engine as well as social networking site. YouTube can enable people to network with each other but can also be used to supply partners and potential customers with educational information about products. And with new additions like Pinterest, social networking is growing by leaps and bounds. Continue reading Social networking becomes tool for success

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MAPEI gives away 75K in honor of 75 years of excellence

Deerfield Beach, Fla.As part of its celebration of Mapei Group’s 75 years in business, MAPEI Americas is rewarding its loyal customers with a sweepstakes worth a total of $75,000 in cash and prizes. During 2012, contractors in the tile, stone and floor-covering installation sectors and in the concrete restoration sector will have a chance to enter the “$75K Giveaway” sweepstakes each time they purchase select MAPEI products. Entry forms and rules are available online at http://www.mapei.com/adv/us/75k_Giveaway/. “We’ll keep everyone updated on the promotion via our Facebook and Twitter presence, in addition to regular communications through our sales force,” said operational marketing manager Steven Day. Continue reading MAPEI gives away 75K in honor of 75 years of excellence