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Consumer research: Fabulous Floors research reveals buying styles

July 22/29; Volume27/Number 7

By Lisbeth Calandrino

The downturn starting around 2009 caused many retailers to shudder. Was everyone really scared or would there still be customers wanting to trade up? Many consumers seemed frightened to spend their money, thus causing apprehension with retailers. Out of fear, worried salespeople became reluctant to show better merchandise, thinking they might chase their few customers away.

“Since many of our advertisers offer higher-end products, we wondered if the rumors were true,” said Margo Locust, editor and publisher, Fabulous Floors magazine. “Were customers afraid to spend their money or were we projecting our anxiety onto them? Our magazine appeals to more sophisticated readers, so we decided to contact our ASID [American Society of Interior Designers] readers and stores selling higher- end [product].” Continue reading Consumer research: Fabulous Floors research reveals buying styles

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January 2012: Calandrino, Mishkin, Pumphrey inducted into Industry Hall of Fame

Volume 26/Number 16; Dec. 17/24, 2012

After a one-year drought without an inductee, the World Floor Covering Association (WFCA) Flooring Industry Hall of Fame has opened its doors to three individuals in 2012: Sonna Calandrino, Sandy Mishkin and Paul Pumphrey.

Each inductee has played a significant role in retailing as teachers, merchandisers and buyers. Continue reading January 2012: Calandrino, Mishkin, Pumphrey inducted into Industry Hall of Fame

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Search gets under way to find WFCA's next president and CEO

by Steven Feldman

Monday, May 21, 2012. Boca Raton, Fla.—The search to find the next president and CEO of the World Floor Covering Association (WFCA) has officially begun. A five-person search committee was formed at WFCA’s biannual meeting here as well as the process by which the next executive will be named. Continue reading Search gets under way to find WFCA's next president and CEO

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Al's column

by FCNews Staff

GOLDEN THINKERS: Our congratulations go out to the World Floor Covering Association (WFCA), which received the distinguished Golden Thinker Award from the North American Precis Syndicate (NAPS). The esteemed honor is presented only to a select few companies each year whose content for editorial placement is the most highly sought by press across the country. This is the fourth time NAPS has recognized the WFCA with such an award. Continue reading Al's column

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Obituary: Sonna Calandrino, entrepreneur, educator, innovator

GHENT, N. Y.—Sonna Calandrino was a remarkable woman. She had a flair for fashion, a keen sense of style and a profound desire to help people. That combination of talents endeared her to floor covering retailers, distributors and manufacturers. Her entrepreneurial efforts brought her a chain of stores and her business skills propelled her to the forefront of the retail arena. Beyond the showroom, she was a consultant, a compelling speaker and a popular columnist. Her career in the flooring industry spanned more than three decades and came to an end May 23, when she succumbed to breast and bone cancer, both of which were undiagnosed for years. She was 63. Continue reading Obituary: Sonna Calandrino, entrepreneur, educator, innovator