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USG expands tile, flooring salesforce

Chicago—USG Corp.’s Tile and Flooring Solutions group is reorganizing and expanding its team to better support its customers and its expanding portfolio of innovative products and solutions. Steve Bjorklund was appointed general manager, USG Tile and Flooring Solutions; Phil Ciesiulka, director, sales; and, Scott Crandall, director, national account sales and product management.

The group is adding considerable field sales support to give contractors and distributors easier access to products and training. These positions include distributor sales representatives, waterproofing technical sales representatives, and performance flooring technical sales representatives across North America.

For more information, visit usg.com.

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Novalis invests in the future of flexible, rigid core LVT

Novalis Plant ExpansionToronto, Canada—Novalis Innovative Flooring completed a landmark deal with Zhenjiang City to purchase a 35–acre tract directly across from its existing manufacturing facility. The company plans to erect a new state-of-the-art LVT plant—doubling the size of its current facility.

In addition to new LVT production lines, the new facility will house the company’s new headquarters and administrative offices, expanded R&D and Design facilities, and a new Customer Experience Center to share and educate the Novalis vision of sustainability. The design and construction of the new space will be LEED and WELL certified. Completion will occur in three phases over the next 36 months, with Phase One completed by Q1 of 2019. The total investment will be approximately $35 million.

“After looking at a variety of options and scenarios, we determined that building literally across the street from our existing plant made the best sense for servicing and supplying our customers, both in the U.S. and around the world,” said John Wu, president and CEO, Novalis. “Our combined operation and expanded corporate campus will afford us amazing design and production synergy that we just couldn’t duplicate anywhere else.”

Novalis will be putting its new and expanded facilities to good use, according to Wu. “We are currently working on the next generation of LVT in both flexible and rigid core, so the timing of this investment couldn’t be better for us. We are committed to remaining a global leader in LVT, therefore we have to continue to innovate with styling, construction and features.”

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Emser Tile expands East Coast, Midwest operations

Emser LogoSuffolk, Va.–Emser Tile has opened its third distribution center in North America. This Suffolk, Va., location will service the growing East Coast and Midwest markets. The distribution center expands the company’s resources to account for a growing product portfolio and increased customer demand.
The new 400,000-square-foot distribution center, with the capacity to expand to 850,000 square feet, stems from Emser Tile’s considerable growth and increased inventory, and supports Emser Tile’s long-term expansion plans. The company operates over 20 showrooms and distribution centers throughout the East Coast and Midwest, the majority of which opened in the last five years.

“Our growth in the East Coast and Midwest markets gave us an opportunity to build a state-of-the-art distribution center to meet our customers’ needs through even better service,” shared Barbara Haaksma, vice president of marketing for Emser Tile. “Emser Tile remains dedicated to being the design leader for today’s tile and natural stone, and is committed to efficiently providing these products to customers nationwide.”

To celebrate the opening, Emser Tile hosted a ribbon cutting Aug. 15 with dignitaries in attendance, including Secretary of Commerce and Trade Todd Haymore, Delegate S. Chris Jones, Senator John Cosgrove and Suffolk Mayor Linda T. Johnson. John F. Reinhart, CEO and director of the Virginia Port Authority, also spoke at the opening.

By basing operations in Suffolk, Emser Tile aims to become a strategic partner within the community. The company plans to hire and train distribution center employees through partnerships with local colleges and the community.

Emser Tile strategically chose to locate the distribution facility at CenterPoint Intermodal Center – Suffolk. The 900-acre logistics center features direct access to The Port of Virginia, and is currently home to ACE Hardware, FRÍANT and Peet’s Coffee facilities.

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Ardex Americas to expand Aliquippa facility

Screen Shot 2017-07-12 at 10.12.21 AMAliquippa, Pa.—Ardex Americas recently announced a major expansion of its Aliquippa, Pa., manufacturing facility, effectively doubling its size. This is the third such expansion for the company this year. In February Ardex released news of an extension for the Dallas, Ga., plant and is also currently working to expand the manufacturing footprint in Stockton, Calif. The Aliquippa addition, which is the site of the Americas headquarters, includes significant increases in warehouse and production capabilities to better facilitate Ardex’s growth strategy.

“This expansion is a direct result of our growth and allows Ardex to continue to provide innovative products to our existing customer base as well as meet the future needs of an expanding market,” Jesse David, Ardex Americas president, explained. “We are committed to investing capital into our plants and infrastructure to provide the very highest levels of service and support that our customers demand.”

The expansion includes the addition of a new production operation and additional capacity to support future growth. “We wanted to enhance the capabilities of our operation group and increase efficiencies in the long term,” Jim Masterson, Ardex director of operations, added. “This will help both production and storage and position us well for the future.”

The Aliquippa expansion project will continue in phases for the rest of 2017 and into 2018 but will have no effect on how customers are serviced.

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Karndean Designflooring expands internal marketing department

Export, Pa—Karndean Designflooring, a market leader in luxury vinyl tile flooring, has expanded its corporate marketing department due to the company’s ongoing growth. As a result of these internal changes, Karndean can continue to provide the high level of service that its customers have come to expect from the company.

image009Karndean U.S. product manager Jenne Ross has been appointed director of marketing. Ross has an extensive background across interior design, graphic design and marketing. In her role as product manager, Ross was responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Ross worked with Karndean from 2005-2009 and returned to Karndean in 2014 after working as senior promotions coordinator at GNC, the largest specialty retailer of health and performance products.

image010Emil Mellow has been appointed director of public relations. Mellow has been with Karndean since 2013, arriving to the company with more than 25 years of marketing experience. Mellow previously served as vice president of sales and marketing at White Oak Displays and Design, owner and manager of Mellow7Studio, and visual merchandising and trade show director at Armstrong World Industries.

image011In addition, Karndean welcomes Julie Ciccaglione and Cameron Frank as retail and commercial channel marketing managers, respectively. Ciccaglione was previously employed with PPG Industries as associate color marketing manager, where she developed creative color ideas and solutions, color tools and palettes, and merchandise displays. Ciccaglione’s background also includes retail, design and event experience.

image012Frank was formerly associate brand manager of PPG Paints and previously held the titles of field marketing specialist and assistant segment marketing manager at PPG Industries. In these roles, Frank was responsible for crafting sector-specific collateral, trade shows, in-store events and developing go-to-market brand strategies.

 

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Floorco Distribution kicks off first phase of market expansion

floorcoBaltimore – Floorco Distribution has initiated the first phase of its geographical expansion by aligning with Superior Flooring Products to cover the Northeast Ohio market. With this new partnership, Superior Flooring Products will distribute exclusive floor covering lines in Floorco Distribution’s private-label brand, Meridian Elevated Essentials.

“As Floorco Distribution continues to establish our growing network, our next strategic step to strengthen our Meridian brand is expanding into new markets,” said Ron Conley, president of Floorco Distribution. “Partnering with Superior Flooring Products makes sense for both parties. We will cultivate our unique and innovative assortment of Meridian brand products into focused markets through this new partnership. With this new alignment, Superior Flooring Products will provide target retailers access to new-to-the-market, premium-quality Meridian floor covering products at a value with the benefit of local service.”

Superior Flooring Products will initially distribute Meridian hardwood and luxury vinyl flooring out of its centrally located facility in Akron. “We are very excited about this strategic partnership with Floorco Distribution,” said Craig Phillips, president. “Having single distribution of a new brand program in our region gives us the opportunity to bring stylish, high-quality, competitively priced products to the area.”

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MSI updates, expands Bay Area showroom, distribution capabilities

IMG_0049Hayward, Calif. —M S International (MSI) has updated and doubled the size its Bay Area showroom and distribution center. Today, the company boasts more than 500 surfacing products displayed and inventoried throughout 5,600 square feet of showroom space and approximately 160,000 square feet of total warehousing space.

Underscoring MSI’s commitment to customer service, the redesigned showroom includes new seating areas and work tables, as well as hosting space for seminars and various industry events. A spacious conference room provides a comfortable space for designers, fabricators and staff to meet with customers.

IMG_0038In addition to the showroom, the warehouse received substantial upgrades. “We doubled the warehouse size, thereby significantly increasing our overall stocking capacity for all of our product lines including flooring, countertops and hardscaping,” Raj Shah, president of MSI, explained. “In addition, we installed four more cranes—bringing the total number to eight—to improve operational functionality and fill orders more efficiently.”

An open house is scheduled for March 16. The public is encouraged to stop by and learn about all the new products MSI has to offer. For an immediate introduction to the updated facility, they’re invited to take a Google Tour. These advanced, 360-degree interactive virtual tours make it possible for consumers to browse the tile showroom, slab warehouse, Q Premium Natural Quartz Slab Gallery, and more—right from the comfort of their homes.

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Redi Carpet acquires CMQ Floor Covering, expands to Philadelphia

redicarpetStafford, Texas—Redi Carpet recently acquired Philadelphia-based CMQ Floor Covering which will expand Redi Carpet’s footprint to 25 different locations in 15 separate states.

“The acquisition is in alignment with our nationwide growth strategy,” said Brian Caress, CEO, Redi Carpet. “It will further elevate Redi Carpet’s position as the largest multi-family flooring provider in the country.”

Redi Carpet will now offer its innovative products and unique value-added services to customers previously served by CMQ. In addition to having a large in-stock selection of products, Redi Carpet offers online account services, electronic invoicing and Redi-Link proprietary diagramming software to its customers.

“We are excited for the opportunity to expand into one of the premier multifamily housing markets in the country,” said Mike Mosley, senior vice president of Redi Carpet. “In addition to the Philadelphia metro area, this new branch location allows us to serve customers in Southern New Jersey and the greater Delaware Valley. CMQ has built a reputation for service in the local market and we believe this is a natural fit. Our first guiding principle is being customer obsessive, so we’re intent on raising the level of service to onsite property managers in the region.”

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MSI completes Dallas showroom expansion, redesign

screen-shot-2016-11-17-at-12-49-41-pmDallas—In response to increased product demand, M S International (MSI) recently redesigned and expanded its Dallas showroom. Revamped floor to ceiling, the state-of-the-art showroom was carefully planned with the consumer experience in mind. The spacious showroom features upgraded lighting, several comfortable seating areas and a strategic layout to facilitate the shopping experience. Worktables and a conference room provide designers, fabricators and staff ample space to meet with customers.

“We’re incredibly excited about the completion of this project,” said Raj Shah, president of MSI. “Our goal with the Dallas redesign and expansion was to create a space that inspires our customers with color, texture and design personality to get them thinking about surfacing products in new and exciting ways. Backed by a seasoned staff of helpful professionals, the new Dallas showroom exceeds our expectations.”

The expansion nearly doubles the showroom size and includes many new displays and installs. The addition of several new decorative mosaic fixtures make it easier than ever for customers to browse more than 300 distinctive backsplash tiles, from traditional to contemporary. The showroom’s Slab Selection Gallery was updated with the latest countertop colors, as well as more premium and exotic colors, and a separate Q Premium Natural Quartz Slab Gallery was installed.

With over 500 of MSI’s newest and most popular items on display, including many products that reflect local market preferences, the upgraded Dallas showroom underscores MSI’s commitment to offering a full-range of surfacing products in a customer-friendly environment.

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Engineered Floors continues to expand SAM facility

samDalton—Engineered Floors’ Whitfield County carpet plant, SAM, is in its fifth phase of a major expansion, FCNews has learned. After the addition is complete the SAM facility will measure about 2 million square feet, making it one of the largest buildings in Georgia.

According to James Lesslie, assistant to the chairman, the expansion will increase the company’s productivity and further support Engineered Floors’ residential and commercial endeavors. “This expansion will allow us to accommodate some additional tufting and yarn capacity,” he said, adding that work on the facility is steadily moving with steel up in 30 to 45 days.

Since the inception of its first plant in 2009, Engineered Floors now operates four different facilities. SAM is on track to become the company’s largest carpet mill.