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Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

Steve Griffith, chief marketing officer, Invista Surfaces, said, “Invista Surfaces will introduce more than 75 new carpet styles across all of our current portfolio of products (Active Family, TruSoft, SolarMax, Essentials), which includes its TruSoft styles that were introduced in the fourth quarter of 2012.” Continue reading Invista unveils expanded portfolio, new marketing platform for Surfaces 2013

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Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

FOUNTAIN INN, S.C.—One of the industry’s hardest hit categories during the recession has been laminate, so it would be hard to fathom a company trying to enter the sector now. Don’t tell that to Anderson Hardwood Floors, which threw its hat into the ring with the launch of an extensive program of products and technology designed to distinguish itself from what is in the market and give retailers the chance to once again create sales and earn profits. Continue reading Anderson expands into laminate with enhanced finish OptiGuard for strength, realism