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Soft offerings ignite segment’s comeback

Beaulieu’s new Indulgence is constructed of PermaSoft solution-dyed nylon.

Carpet revived with new yarn systems

By Louis Iannaco

Volume 26/Number 20; February 18/25, 2013

In the first few years of the millennium, when the economy was robust, the consumer seeking new flooring would often spend her discretionary income on hardwood, ceramic tile and laminate. After all, hard surfaces offered style, texture and pizzazz.

Executives on the soft side knew they had to do something to draw the consumer’s eye back to broadloom. Utilizing state-of-the-art technology, mills started producing new textures and patterns. Plus, the luxurious feel of “super soft” yarn systems helped lure that consumer back to carpet. Whether with nylon, triexta and now solution-dyed polyester, the soft fibers wars are officially on, helping to ignite a broadloom comeback. Continue reading Soft offerings ignite segment’s comeback

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From Engineered Floors

February 11, 2013

Dear Valued Engineered Floors Customer:

The recovery we are experiencing in the soft floorcovering business has put unexpected pressure on raw materials.  As a result of these increases for all raw materials related to the manufacturing of residential carpet, Engineered Floors must increase pricing on all products effective with orders on Saturday, March 3, 2013 and shipments on Sunday, March 24, 2013.  These increases will average from 5 to 8 % on all products.

These increases are needed to continue the investment in the most advanced state of the art equipment that you have come to expect from Engineered Floors.  Customer preference for the benefits of our solution dyed Purecolor polyester carpet continues to grow.  We anticipate a strong year of growth in 2013 and have additional capacity coming on line this year to meet that increase in demand.

Your Engineered Floors sales representative will be contacting you soon to update your pricing.  We thank you for continued support of Engineered Floors and look forward to a mutually successful.


Clay Shaw, vice president of sales & marketing

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Engineered Floors brings soft to solution-dyed polyester

By Matthew Spieler

Volume 26/Number 17; January 7/14, 2013

Engineered Floors’ new PureSoft Cashmere is the first solution dyed polyester on the market.

In the ever-popular world of soft fibers, the battle so far has been between products made from nylon and those made with triexta. But now, with the Surfaces introduction of PureSoft Cashmere by Engineered Floors’ Dream Weaver Carpet division, you can add solution-dyed polyester to the fray.

Melvin Silvers, president of Dream Weaver, told FCNews during an exclusive interview there are a number of things that make PureSoft different than anything else on the market today. The first and possibly most important reason is it is solution dyed. “This allows us to create unique colorations—combinations that cannot be achieved by piece dying as we’re barber poling it. This carpet has the appearance of a solid but it really isn’t.” Continue reading Engineered Floors brings soft to solution-dyed polyester

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Mohawk's Joe Foye receives Smrekar Award at CRI annual meeting

From left: CRI president Werner Braun, Mohawk's Joe Foye, David Moody of Milliken

The Carpet and Rug Institute (CRI) held its Annual Membership Meeting on Wednesday, November 14, 2012 at the Northwest Georgia Trade and Convention Center in Dalton. Outgoing CRI board chairman John Wells offered remarks on the current state of CRI, including the carpet manufacturing trade association’s 2012 restructuring process as well as the organization’s move into an historic building in downtown Dalton and away from the headquarters building it had occupied since 1971.  Continue reading Mohawk's Joe Foye receives Smrekar Award at CRI annual meeting

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Engineered floors, Dream Weavers announce price increase

Dalton—Officials at Engineered Floors announced a price increase of 6 to 9% on all its residential carpet, starting March 19 on all orders and on all shipments starting April 2, 2012. This price increase also applies to all Dream Weaver products, said James Lesslie, assistant to the Chairman, for Engineered Floors. “Like everyone, we’ve been hit with rising raw materials prices,” observed Lesslie. “However, we believe our products will continue to deliver the best overall value in the industry.” Customers for either brand are urged to contact their sales representative for more details. Continue reading Engineered floors, Dream Weavers announce price increase

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Dream Weaver to showcase six new collections at Surfaces

Dalton — Dream Weaver Carpets, a newly acquired division of Engineered Floors, announced its planned unveiling of six new collections at the Surfaces trade show, Las Vegas, January 24-26. All six collections will incorporate PureColor continuous filament solution-dyed polyester fiber with SoilShield technology by Engineered Floors, which was founded by Robert E. Shaw. Continue reading Dream Weaver to showcase six new collections at Surfaces

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Engineered Floors expands with acquisition of Dream Weaver Carpet Industries

Dalton, Ga. — Officials at Engineered Floors of Dalton, Georgia announced the completed acquisition of Dream Weaver Carpet Industries of Chatsworth, Georgia. Engineered Floors produces and markets carpets primarily to the multi-family segment under the Engineered Floors brand. The company also is the exclusive manufacturer of PureColor fiber, the proprietary solution-dyed PET fiber system that has enjoyed 400% growth over the last three years. Continue reading Engineered Floors expands with acquisition of Dream Weaver Carpet Industries