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Emser Tile’s Terazio nods to 18th-century material

Los Angeles—Emser Tile introduces Terazio, an old-world meets new-world glazed porcelain series with a shimmering aesthetic reminiscent of illustrious terrazzo from ancient Tuscany. 

“Pavimento alla veneziana,” meaning Venetian pavement, stems from the 18th-century era in which ancient Italian craftsman placed pieces of stone and glass into beds of mortar to create a scintillating flooring material. Terrazzo spread in popularity, eventually to America in the 1920s, and continues to have a strong presence in design today with expanded wall and surface applications.

Bringing to light the elegance of the material created by artisans long ago, Terazio captures speckled variations with a subtle shimmer in distinct matte and gloss finishes. The captivating collection comes in four primary patterns—Blanco, Gesso, Nero and Palladio—ranging from subtle small-scale stones to a bolder cut with random edges.

In addition, Terazio is available in special order accent colors and patterns to encourage designer customization, all while providing a durable design solution for today’s residential and commercial interiors. Designers are invited to play with scale through alternating patterns from floor to wall, indoor to outdoor, or from kitchen to bath.

To explore the collection, visit: emser.com/products/terazio.

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Award of Excellence: Mohawk returns to winner’s circle as Best Overall

May 28/June 4, 2018: Volume 33, Issue 25

By Ken Ryan

 

Garden City, N.Y.—For the third year in a row, Mohawk Industries was voted Best Overall Manufacturer—one of four Mohawk-branded honors, and six in all for Mohawk Group—in FCNews’ 22nd annual Award of Excellence competition.

Mohawk won for Best Carpet Manufacturer (Group A), Best Commercial Carpet Manufacturer and Best Laminate Manufacturer (Group A), as well as Best Overall. Further, two Mohawk companies took home top honors, including Dal-Tile, which was named Best Ceramic Manufacturer (Group A) for an unprecedented 20th consecutive year. Karastan won top honors for Area Rugs.

“At Mohawk, we continue to invest heavily in the future,” said Tom Lape, president of Mohawk residential, who attended the annual affair at the Garden City Hotel with several members of the Mohawk team. “We are honored that retailers recognize our products, such as the industry’s first hypoallergenic soft flooring—Air.o; our SmartStrand franchise and our revolutionary wood flooring—RevWood, as innovations that contribute to their business success and consumer satisfaction. Mohawk is not only thankful for their resounding endorsement of our products but also of our hardworking employees whose talent and dedication earned our company these prestigious awards.”

Dal-Tile has done what no other company or brand has done—won the award for two decades running. According to John Turner, president, the victory laps never get old. “Winning the Award of Excellence is meaningful to Dal-Tile because it reinforces how our customers feel about their relationship with our business and how they value our Daltile, American Olean and Marazzi brands,” he said. “Each team member plays a critical role in ensuring that we forge relationships with our customers through superior service and products that lead the industry in style, innovation and quality. Our long history of success in this awards program illustrates our commitment to excellence and the significant partnerships we enjoy with our customers.”

Mohawk wasn’t the only dominant company. It was a big night for Shaw Industries and its divisions as well, with five awards. Shaw won Best Manufacturer for LVT (Group A) and Best Manufacturer for Hardwood (Group A); Anderson Tuftex took home top honors for Carpet (Group B) and Hardwood (Group B), while USFloors took first place in the inaugural WPC/Rigid Core category.

“The Award of Excellence is a coveted and respected industry award and receiving this award for both LVT and hardwood is an immense honor for Shaw Floors,” said Herb Upton, vice president, hard surface. “We’re thrilled to see our latest hard surface products have been well received, and these awards confirm Shaw Floors leads the way in hard surface innovation.”

Drew Hash, vice president, Shaw hard surface products, added, “To be chosen for these prestigious awards by our retail partners speaks to the success of Shaw’s efforts to put customers at the forefront of all we do. We thank our dealers and Shaw associates who make our shared achievements possible.”

For the first time a separate category for WPC/Rigid Core was established, a nod to the explosiveness of the waterproof vinyl flooring segment. USFloors, marketer of the highly successful COREtec brand of WPC, won the award for WPC/Rigid Core after taking top honors for LVT the previous two years. “To achieve an Award of Excellence from your customers is the most meaningful and valuable recognition any company can wish for,” said Piet Dossche, president of USFloors. “I am very proud and honored to receive this trophy on behalf of our entire team of dedicated people who are working hard to provide the best product and service to our retail partners. The revolution our COREtec product has created in the WPC product category has been great for our customers who have embraced this exciting new product wholeheartedly. Thank you, FCNews and Informa Exhibitions, for organizing this yearly contest and event.”

Being part of the Shaw family, Dossche added, has given USFloors more opportunities to grow the COREtec business. “We are committed to remain the leader in this category and building COREtec into a strong consumer brand.”

Among the repeat winners, Emser Tile won for the second year in a row in Ceramic (Group B), and Inhaus took top honors for Laminate (Group B), marking its second consecutive year in the winner’s circle. “Emser Tile is proud to be recognized by our customers and receive the FCNews Award of Excellence,” said Bob Baldocchi, chief marketing officer. “As we celebrate our 50th anniversary, this recognition validates our service promise commitment to our customers and inspires us to continue to find new ways to innovate and enhance the overall customer experience.”

Derek Welbourn, CEO of Inhaus, commented: “We feel extremely fortunate and are honored that our customers voted for us. We have a passion for our product offerings and strive to create products that people are excited about both in terms of innovative design and quality. In our eyes, this award is a recognition of our efforts, and we are very appreciative of that.”

A new classification (Group C) was established for the first time to recognize quality, smaller-scale companies. In carpet, Southwind won for Group C while HomerWood was honored in hardwood.

“Southwind and all of our employees are honored to have won this Award of Excellence,” said Richard Abramowicz, executive vice president. “It is a team effort—not one individual. Southwind strives to bring to market the most innovative and forward-thinking products that provide solutions to the marketplace. We would like to thank our valued customers for recognizing our efforts for this award.”

Methodology

Sponsored by FCNews and Informa Exhibitions, proprietors of The International Surface Event (TISE), the Award of Excellence is a way for manufacturers’ customers—retailers, distributors, designers, installers and specifiers—to honor the companies they feel consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business.

“The Awards of Excellence are honors bestowed to manufacturers by the heart and soul of the flooring industry—the retailers,” said Dana Teague, vice president, Design Group, Informa Global Exhibitions. “It is a pleasure and an honor for Informa/Surfaces to co-sponsor this year’s awards with Floor Covering News. We are delighted to share our enthusiasm for innovation with brands that continually strive for excellence. Surfaces is the platform that manufacturers use to launch or highlight many of the winning products to the delight of the thousands of retailers, distributors, designers and installers that come to Las Vegas every January. Congratulations to the recipients of this year’s awards.”

Readers of FCNews, as well as other industry personnel visiting trade shows such as Surfaces (and not employed by a manufacturer), voted between October 2017 and the end of March 2018 for the companies they felt best met established criteria in the following floor covering categories—Carpet, Commercial Carpet, Area Rugs, Resilient, Resilient Sheet, Resilient Commercial, Hardwood, Tile, Laminate, Cushion/Underlayment, WPC—as well as the Best Overall mill. Ballots were featured in FCNews and readers could mail or fax them back, as well as vote online and at industry events such as Surfaces.

While the category awards were done on a simple, one-vote-per-category/company format, the Best Overall award required voters to fill in their choice for first, second and third place. Votes were weighted so that first place was worth five points, second place worth three points and third place one point. Point totals were tabulated and the company with the most in each was named the winner.

As has been done for the previous nine years, individual category winners were selected in two or three groups based on their volume. Also, manufacturers did not have to pay a fee to be eligible to receive a vote, which has been customary since the first Award of Excellence competition. Any and all manufacturers of floor covering products in the above-referenced categories were allowed to receive votes.

More than 2,200 votes—representing flooring retailers, distributors, designers and installers—were cast, with more industry professionals voting online than ever.

 

 

 

 

 

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Emser Tile receives 2018 Best of Surfaces Award

Los Angeles—Emser Tile was honored with a 2018 Best of Surfaces award for style and design, co-sponsored by Informa and Floor Covering News. The award, which recognizes the company’s Lakewood and Lakehouse tile series, was announced during The International Surface Event in Las Vegas.

“It is an honor to be recognized in the category of style and design for these intriguing collections,” said Barbara Haaksma, vice president of marketing. “Emser Tile consistently looks to bring a refreshing approach to design, and these wood-look tile series defy boundaries by offering customizable installation opportunities with striking detail.”

Reflecting the influences of rustic design and current trends prioritizing wood-look surfaces, these collections intertwine to breathe life into contemporary surfaces. Each offered in 8 x 34-inch glazed porcelain tile planks, Lakewood grounds surfaces with distinct wooden tones that evoke rich detail and texture, while Lakehouse acts as an accent motif to infuse bold color variation.

Emser Tile’s Lakewood and Lakehouse collections are set to debut this April.

 

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Emser Tile recognizes Baker Bros as 2017 Platinum Dealer of the Year

Los Angeles—Emser Tile named Baker Bros as the company’s Platinum Dealer of the Year for 2017. The award was announced during The International Surface Event in Las Vegas.

In its fourth year, the Emser Tile Platinum Dealer of the Year Award program celebrates premier tile retailers’ industry leadership, achievement and innovation. Platinum Dealer of the Year companies demonstrate a commitment to promoting Emser Tile products—driving sales and profits through expert marketing, merchandising and overall collaboration.

“Baker Bros is a family-owned company valuing personalized service, convenience and design-forward products—much like Emser Tile,” noted Patrick Warren, Emser Tile senior vice president of sales. “We are proud of this strong partnership that encouraged record growth in Arizona throughout 2017, and we look forward to what we will accomplish together in 2018.”

Since its founding in 1945, Baker Bros has grown to seven locations throughout the greater Phoenix metropolitan area—each offering a full range of floor, wall and surface coverings, window fashions, and expert cleaning and installation services.

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Emser Tile launches Glitz collection

Los Angeles—Emser Tile introduces Glitz, a glass and metal mix series that emulates a captivating aesthetic with brush-like movement.

The mosaics feature metallic accents and layered texture in hexagon shapes. The collection is available in five color variations: Fame, Glory, Joy, Love and Value.

With a myriad of design opportunities for backsplashes, fireplace facades, and shower and accent walls, Glitz is suited for both residential and commercial interiors.
Additionally, the collection carries a glossy finish to enhance texture and reflective qualities. It also contributes to LEED v4 certification and improves indoor air quality with zero VOC emissions.

For more information, visit emser.com/products/glitz.

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Emser Tile collections bring color, movement to the wall

Emser Tile LogoLos Angeles—Emser Tile has introduced two glazed ceramic wall tile collections, Ombre and Craft, inspired by the subtle shifts and movement of color.

Ombre is an avant-garde expression of a classic subway tile. The series creates a luminous effect on the wall fading from a bright center to a darkened edge. Available in a 6 x 12-inch size, Ombre includes four tinted neutrals—White, Ivory, Silver and Taup—and two saturated accent colors—Graphite and Blue—to transform residential and commercial interiors, from compelling shower walls to contemporary fireplace facades.

Craft is a crisp, contemporary approach to wall design. Craft is an intriguing statement tile in a 3 x 12-inch size. Classic neutrals take on an undulating glossy finish for a refreshing complement to any décor in residential and commercial environments. Shadow and light are reflected across horizontal panels to encourage movement along a surface, making this collection especially suited for large accent walls.

For more information, visit emser.com/products/ombre and emser.com/products/craft.

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Emser Tile honored with 2018 Training Top 125 Award

Emser Tile LogoLos Angeles—Emser Tile, in recognition of the company’s commitment to associate development, has been named a 2018 Training Top 125 winner.

The award, now in its 18th year, is determined by factors such as the scope of development programs, financial investment in employee development and how learning and development programs are leveraged to achieve business goals and objectives.

Emser Tile’s customized, multi-tiered learning and development program, Emser University, uses videos and webinars to teach a myriad of topics in both on-site and virtual trainings–from a flooring industry overview to technical specifications and usage guidelines. In May, the company expanded the program’s availability as a training resource to its entire customer base.
“We designed Emser University to be a venue for educating and training our associates and customers, and it has grown to be one of our most appreciated and valuable initiatives,” shared Eddie Loussararian, training manager, Emser Tile. “It is a privilege to be entrusted with developing such motivated and talented individuals.”

Training Top 125 rankings will be unveiled at the Training 2018 Conference & Expo in February 2018.

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Emser introduces Design collection

Design Form.
Design Form.

Los Angeles—Emser Tile has launched Design, a glazed porcelain tile collection that explores how color, pattern and finish interact to create intriguing surfaces.

From retro and mod-inspired motifs to distressed layering, four distinct patterns illustrate a unique story through line and shape:

Design Art combines contemporary flair with the popularity of distressed finishes. The pattern features 18 unique graphic faces, which are installed at random for an approachable and warm aesthetic.

Design Form incorporates mod-inspired, black-and-white geometric patterns alongside cool grays for a bold look. Similar to Design Art, 16 unique graphic faces are included in the series, which are installed at random to achieve a medley effect.

Design Portrait creates a bright and clean ambiance with a single graphic face. With shades of gray paired with white, the contemporary geometric pattern is sharp and definitive.

Design Sketch brings a renewed perspective to a retro motif. A single graphic face of bright blues and grays are woven in a repeating diamond pattern for angular visual intrigue.

Ideal for indoor and outdoor floor, wall and surface applications, the collection’s 9 x 9 tile size offers style versatility in residential and commercial environments. Additionally, the Design series contributes to LEED v4 certification, including improving indoor air quality.

For more information, visit bit.ly/2zDIAn9.

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Emser Tile releases Latitude collection

Emser Tile_Latitude_White and GrayLos Angeles—Emser Tile introduces Latitude, a glazed body match porcelain tile inspired by the ethereal beauty of the northern lights. The series’ painterly movement provides an organic sense of structure and transforms interiors through dynamic movement and design.

Five elegant neutrals—graphite, gray, ivory, taupe and white—evoke a sense of emotion in a myriad of residential and commercial environments, from spa-like showers to fireplace facades. Pattern variations achieved through dynamic, high-resolution graphics further enhance the collection’s appeal.

The collection is available in 12 x 24 tiles, 2 x 2 mosaics and 3 x 12 SBN. It is suitable for both floor and wall applications, contributes to LEED v4 certification and improves indoor air quality with zero VOC emissions.

For more information, visit emser.com/products/latitude.

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Emser Tile introduces new Legacy collection

Emser Tile_Legacy_WhiteLos Angeles—Emser Tile has launched Legacy, a glazed porcelain tile collection for residential and commercial interiors that elevates wood-look aesthetics through cutting-edge techniques.

Three-dimensional surface texture and high-resolution graphics mirror contemporary hardwood panels with the inherent reliability and durability of glazed porcelain tile. Five rich, wood colors—white, sand, Havana, gray and brown—allow Legacy to lend a range of aesthetics, spanning both modern and traditional.

“Wood-look tile has the ability to suit almost every approach to design, from farmhouse rustic to elegant and refined,” said Barbara Haaksma, vice president of marketing, Emser Tile. “By marrying high-definition printing with true surface texture, Legacy evolves what wood-look tile can be, for a result that is fresh and familiar.”

The collection is available in 8 x 47 plank tiles. It is suitable for interior and exterior environments, contributes to LEED v4 certification and improves indoor air quality with zero VOCs emissions.

For more information, visit emser.com/products/legacy.