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Utilizing social networking in your business

Volume 26/Number 25; April 29/May 6, 2013

Conversation, not content, is king

by Melissa McGuire

Most companies understand the significance of having a social media presence, however, many are at a loss as to how to use this medium effectively. If you have flirted with any of the more popular social networking sites—LinkedIn, Facebook, Twitter or Pinterest—you’ve taken a step in the right direction. But now is the time to buckle down, streamline your social media strategy and understand the infinite possibilities out there for all business types and sizes.

“Social media has matured enough in that everyone realizes it has power,” said Ian Baer, chief strategy and creative officer at Rauxa, an integrated brand marketing agency headquartered in Orange County, Calif., with offices in New York, San Francisco, Atlanta and Chicago. “Today the Internet is affecting more purchase decisions than any medium in history. Choosing to participate in social media is really not an option anymore. It’s where the relevant conversation is taking place. You can pretend it’s going away, but it’s not.” Continue reading Utilizing social networking in your business