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Distributors profit from Raskin’s Elevations LVT

January 20/27, 2014; Volume 27/Number 19

By Ken Ryan

Screen Shot 2014-02-12 at 12.10.45 PMIn his nearly four decades in the flooring industry, Bill Snowdon said he has never seen a product get out of the gate so fast—and sustain that sales pace for two years—as Elevations’ luxury vinyl tile from Raskin Industries.

“We were the first to take Raskin on,” said Snowdon, vice president of residential sales for E.J. Welch, a Midwest distributor that serves Missouri, Illinois, Indiana, Wisconsin, western Kentucky and Iowa.

Snowdon met with Michael Raskin, president of Raskin Industries, and his team at Surfaces 2012. Less than two months later, Welch was selling Elevations. “To launch it that quickly is almost impossible to do,” he said. Continue reading Distributors profit from Raskin’s Elevations LVT

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Elevations continues to rise

By Steve Feldman

New York—It’s been one year since Raskin Industries officially launched its Elevations loose lay luxury vinyl tile (LLT), and the product continues to gain acceptance in the marketplace. According to Michael Raskin, president, it’s as much about the styling as it is about the ease and speed brought on by a true loose lay system. Continue reading Elevations continues to rise

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Glass-backed flooring: category’s other bright spot

by Matthew Spieler

Since the economic downturn started, the resilient category has been steadily gaining market share and taking back some of what it lost over the previous decade-and-a-half when expensive, exotic floors were all the rage. But as consumers tightened their belts and commercial specifiers were forced to work with smaller budgets, they went searching for products that gave them both the high-end styling they had become used to and strong performance features to make their purchases last longer. In other words, products that provided value, and resilient became the benefactor. Continue reading Glass-backed flooring: category’s other bright spot

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Distributors see Elevations soaring to new heights

by Ken Ryan

It didn’t take long for Elevations, the floating tile and plank designed by Raskin Industries, to make an impact at retail. It started by capturing a Best of Surfaces award, which has parlayed into multiple distributor signings.

“Our initial allotment of retail displays were sold in three days; we now have several hundred displays placed with our dealer network,” said Mike Welch, president of E.J. Welch Co., Earth City, Mo., one of four distributors that recently agreed to carry Elevations in the Northeast, Mid-Atlantic, Southwest and Midwest. Continue reading Distributors see Elevations soaring to new heights

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Raskin Industries' Elevations achieves FloorScore certification

New York—Raskin Industries, the supplier of the first truly adhesive-free, loose lay luxury vinyl tiles and planks, is pleased to announce its Elevations brand collections have been FloorScore certified for low VOCs. Now retailers, specifiers and end users alike have the assurance that working and living with Raskin Industries’ Elevations helps promote indoor air quality and preserves a healthy, responsible lifestyle.  Continue reading Raskin Industries' Elevations achieves FloorScore certification

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Raskin unveils Elevations floating LVT

New York–Michael Raskin, who in 2007 pioneered the floating LVT category with the launch of Konecto, has taken the category to the next level via the launch of Elevations. The true loose lay product requires no adhesive strip or locking system. Rather, stability is achieved by virtue of a fiberglass sheet layer and non-skid attached PVC backing. The result is a faster, easier installation. Continue reading Raskin unveils Elevations floating LVT

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Gorilla Floors enters LVT market with ‘strong’ story

NEW YORK—Michael Raskin knows a thing or two about floating LVT. After all, as the former president of Metroflor, Raskin in 2007 pioneered the category with the launch of Konecto. So after breaking from the company earlier this year to launch his own brand, the question was how he would take what he started to the next level. Continue reading Gorilla Floors enters LVT market with ‘strong’ story