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Pergo introduces LVT, flexible merchandising

Relaunches exclusive specialty retail product collections 

Pergo's Accolade laminate line, shown above in Abbington Fruitwood, combines the look and feel of real wood.

GARNER, N.C.—Pergo is launching a new luxury vinyl line and relaunching two product collections—all exclusive to specialty retailers. Pergo Luxury Vinyl will offer a blend of value, style and performance with its newest launch while the Elegant Expressions and Accolade laminate flooring collections have been updated with new designs and features that provide realistic beauty and greater durability, said David Anderson, vice president of sales for Pergo. “New merchandising resources will allow retailers to more effectively market the latest Pergo product introductions in-store and create a more enjoyable shopping experience for consumers. Continue reading Pergo introduces LVT, flexible merchandising

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Winning the laminate flooring commodity competition

by Matthew Spieler

As a retailer, I focused on getting to know the leaders in flooring to learn as much as possible about the industry. Markets are the best venue for doing this. Most industry executives show up for these events. At one time there were several shows twice a year. Today there is but one giant market, Surfaces, which is not to be missed. In addition, there are dozens of regional markets, meetings and conventions that are important to attend.

Since the day laminate flooring first came to the U.S. in the mid 1990s, there has been chatter how it will eventually become just a commodity product. And while there has been a race toward the bottom in terms of pricing, there are specialty retailers who still make a profit selling laminate. Continue reading Winning the laminate flooring commodity competition

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Laminate trends: More options than ever

Originally produced to mimic the look of hardwood flooring while offering enhanced performance characteristics through state-of-the-art technology, laminate floors have come a long way in the 15 years or so they’ve been available in the U.S.

As methods of production have advanced, manufacturers now seemingly have the ability to make laminate look like whatever they want, including ceramic tile, natural stone as well as more realistic wood-look designs and patterns. So what are some of the latest laminate trends?

Features such as wider planks, bolder colors and textures, and never-before-seen species currently play a growing role in laminate’s hottest new looks. Continue reading Laminate trends: More options than ever

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High end laminate products holding their own during tough times

Sales of high-end products may be coming back based on various corporate reports but in the laminate category they have remained constant as consumers do not want to sacrifice either looks or performance for price.

“While it’s true consumers are searching for greater value,” explained George Kelley, CEO of Pergo, N.A., “it does not mean the majority of them are truly interested in sacrificing superior design and performance to buy a cheaply made product.” Continue reading High end laminate products holding their own during tough times