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Durkan's Crafted Convergence receives IIDA/HD Expo Product Design award

Calhoun, Ga.—The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, has been recognized with the IIDA/HD Expo Product Design Award in the flooring category for carpet and rugs.

The prestigious honor was presented last week on site in Las Vegas at HD Expo, the premier trade show and conference for hospitality design professionals. For more than two decades, the IIDA/HD Expo Product Design Awards program has recognized innovation, function and aesthetic advancements in the hospitality industry.


“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA executive vice president and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Crafted Convergence was inspired by Durkan’s collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. Within this storied collection, everyday utilitarian articles handmade by talented artisans from diverse cultures are translated into engaging patterns for broadloom, carpet plank and Durkan’s innovative Definity manufacturing technology. The design team was mindful to honor the original materials rather than replicate them. Portions of the proceeds from the collection’s sales will be given back to the museum system to help preserve the stories and source materials that inspired the collection.

“It is a real honor to be recognized by esteemed industry colleagues and leaders for our work on such a meaningful project,” said Elizabeth Bonner, creative design director for Durkan. “In telling the Crafted Convergence story, we not only wanted to push the envelope by bringing a different approach to hospitality flooring design and innovation, but also use it as a platform to honor the cultures represented within this incredible partnership.”

Learn more about Crafted Convergence and Durkan’s complete HD Expo showcase by visiting HDExpo.Durkan.com.

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Durkan dscvr18 Student Design Competition now open for submissions

Calhoun, Ga.—Durkan, the hospitality flooring brand of Mohawk Group, announced the dscvr18 Student Design Competition, in partnership with NEWH, is now accepting artwork submissions for the annual hospitality design contest. The dscvr program exists to exhibit the talent of designers in the hospitality field and contribute toward the education of future designers within the industry.

“Dscvr18 is a way for us to make a greater impact on the industry and a way for us to mentor the designers that are coming up behind us,” said Elizabeth Bonner, creative design director for Durkan. “Designing carpet might be an avenue many students haven’t thought about and it’s always fun to see what the next generation of designers is looking at and responding to—and how that might translate to flooring design.”

Dscvr18 is open to students who are members of NEWH, with student membership offered free of charge. College faculty within interior design programs are encouraged to implement the competition as part of their curriculum.

Student designers will submit concepts for flooring in standard ballroom and pre-function settings that are created as separate components that coordinate with one another, with the number of colors not to exceed 12. Entrants are encouraged to view the floor spaces as blank canvases that become one large design. Submissions will be reviewed by a panel of Durkan associates that serve in a variety of capacities across different departments within the company. Entries will be judged based on concept, presentation and market feasibility.

The top two submissions will be awarded trips to Las Vegas for the Hospitality Design Expo, where one grand prize winner will be announced on-site as the recipient of the competition’s first place award and a $2,500 NEWH scholarship from Durkan, May 2. A second-place winner will also be recognized with an award and $1,000. Designs from the top five finalists will be on display in the Durkan booth at the trade show. Additionally, Durkan will promote and catalog all winning designs.

The submission window for dscvr18 is open now through March 23. All entrants must begin their submission by registering through an online form found at durkan.com/dscvr. Only one entry per person is allowed and entries cannot be returned. Additionally, professional carpet designers including freelance designers commissioned by a carpet manufacturer or a staff designer for a carpet manufacturer are not eligible. To be eligible and become a member of NEWH, visit newh.org/join.

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Durkan honored for HD Expo launch

Traces AwardLas Vegas—Durkan, the hospitality brand of Mohawk Group, was awarded the top product design award in the Carpeting/Carpet Systems/Rugs category for its Traces collection at the 2016 Hospitality and Design Expo and Conference (HD Expo) held here May 4-6. The annual HD Expo is the premier trade show for the hospitality design industry.

The IIDA/HD Annual Product Design Competition honors innovation, function and aesthetic advancements in the hospitality industry. This is the second consecutive year Durkan captured top honors in this annual competition.

Designed by Stacy Garcia, Traces’ visuals take cues from sedimentary rock forms and arid lands with a palette of soft beiges complemented by browns and cool greys. The new product utilizes Durkan’s Definity and Synthesis manufacturing technologies. Mark Page, Durkan’s senior director of color and design, explained Synthesis technology is specially engineered for hospitality designers and clients who aim to create an exceptional guest experience. Styles from the collection are also available in Durkan’s precision dye injected (PDI) and computer yarn placement (CYP) constructions.Traces by Durkan 3

This year’s HD Expo saw Durkan’s largest launch in company history with 16 innovative collections across a variety of flooring categories, including broadloom, carpet tile, hardwood selections, luxury vinyl tile and rugs. Durkan’s product offering provides solutions for every application within the hospitality environment including lobbies, corridors, meeting spaces, guest rooms, ballrooms and other specialty areas. As part of Durkan’s comprehensive flooring solutions, its products are designed to coordinate seamlessly with Mohawk Group hard surfaces and Daltile’s ceramic offerings.

“As our carpet collections continue to evolve, offering a wide range of floor design solutions, it is only natural that we also expand our hard surface offering, making the flooring selection process and coordination easier than ever for our hospitality customers,” Page noted.

 

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Durkan launches Trisara for hospitality market

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Calhoun, Ga.—Durkan, the hospitality brand of Mohawk Group, has launched Trisara, its newest collection of hospitality carpet designed in collaboration with Virginia Langley. Taking design cues from visuals found in Zen gardens, the Trisara collection is made up of more than 20 modern abstract patterns that address a variety of large- and small-scale applications for the hospitality environment.

“This year, our design studio has been focused on examining layered depth of patterning and interpreting surface textures in fresh, innovative ways,” said Mark Page, Durkan’s senior director of design and color. “Trisara beautifully combines our design philosophy with Virginia Langley’s inspired eye to offer a selection of elegant visuals for the hospitality market.”

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Durkan names Vaughn senior vice president of hospitality sales

Screen Shot 2015-07-29 at 9.21.44 AMCalhoun, Ga.—Durkan has promoted hospitality industry veteran Dale Vaughn to senior vice president of hospitality sales. Vaughn joined Durkan, the hospitality brand of Mohawk Group, in 2010 when he came on board in national accounts. With more than 30 years of experience in the hospitality industry, Vaughn is familiar with manufacturing, sales, sales management, tech services and national accounts.

“The Durkan business has made significant strides over the last four years in both revenue growth and design leadership,” said Lee Blair, Mohawk Group’s senior vice president of sales and global business development. “With Dale’s knowledge of the hospitality business and his laser focus on both the customers and Mohawk Group’s key objectives, he will take Durkan even further.”

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Mohawk Group unveils product refreshment for spring

By Jenna Lippin

Martin Lesjak, CEO and founding partner of Innocad, explains the concept of Moving Floors.
Martin Lesjak, CEO and founding partner of Innocad, explains the concept of Moving Floors.

New York—At Mohawk Group’s media event held here May 7, members of the press and design professionals were given an exclusive look at the company’s latest offerings, which now comprise a complete program featuring broadloom, modular carpet, LVT and hardwood.

In carpet tile are the Iconic Earth and Moving Floors launches, the latter being Mohawk Group’s major design collaboration for 2015 with 13&9 Design of Innocad, an innovative Austrian-based design firm offering architecture and interiors services for residential, office, hospitality, healthcare, mixed-use, retail and interiors. Moving Floors’ varying patterns are designed to “move” based on your point of view, “thus serving as a design tool that creates a personalized solution for individual moods and needs of the space, environment and floor,” the company explained. The collection features high performance Duracolor Premium Nylon fiber and is backed with ExoFlex NXT, preventing water damage, unraveling and enforcing dimensional stability.

Iconic Earth is made of ColorStrand solution-dyed nylon and is offered in complementing 12 x 36 and 24 x 24 formats. Metallic yarn accents create a unique effect that mirrors oxidized minerals. Each of the three patterns in the collection has a metallic sheen.

New products in broadloom come from the Durkan brand: the Modesto (which has since won a Product Design award at HD Expo) Existence and Lakir Collections, all featuring selections developed by the company’s new Definity precision sculpted technology that emphasizes dimensional effects with layering of patterns and textures.

“[Mohawk can] be almost everything to everybody,” said Mark Page, senior director of color and design. “But we were short of one key component: Axminster. All Axminster carpet is made overseas because from a labor perspective there are roughly four people to one person that would be required to make [product]. All that technology has been made in China and India and Eastern European where labor rates have typically been cheap. When we’ve looked at Axminster business it doesn’t make much sense for us to get into that market. But there was a lot of interest in looking into something that could be made here in the States and offer the same capabilities.”

With Definity, branded to Mohawk Industries and Durkan, the brands can create everything Axminster can, but at a whole new level. “What [we] can really offer is an Axminster product at the price points and performance points that [the end user] wants but with a higher look,” Page said. Axminster cut pile products typically have 63 tufts per square inch; Definity has doubled the number of tufts per square inch, which creates a higher definition design.

In addition to high style, all of Durkan’s new broadloom collections are Red List free, meaning they are free of harmful chemicals. Existence and Modesto both have Declare labels, which serve as ingredients labels listing all materials in the product.

Mass Appeal is Mohawk Group’s big LVT launch this spring. The line was created as a spinoff of last year’s successful Hot and Heavy release. Mass Appeal “still plays off of that heaviness about the product but in a different format of 18 x 36,” explained Angie Carter, senior brand manager. Visuals from the collection are inspired by natural stone, metals and linen-like textures. With 5mm thickness, Mass Appeal (and Hot and Heavy) works seamlessly with Mohawk’s carpet tile, eliminating the need for transitional strips. The latest designs from Mohawk Group in both product categories are designed to coordinate for a uniform look.

Urban Patina is a floating resilient tile with wood grain visuals available in 14 colors, ranging from traditional to trendy. Linear and hand-scraped styles are available on 7 x 48 planks, which are installed with a multi-fit locking system that is milled into all four sides of the product, making for a fast and easy installation.

This spring also welcomes Mohawk Group’s first-ever commercial hardwood collection, called Reroot. An engineered product, Reroot is offered in three styles: Reclaimed Revival (antique oak), City Feel (redefined oak) and Collector’s Edition (engineered oak and maple). “Designers love real wood,” Carter said. “This is definitely on that high-end level of hardwood. It’s light commercial so it is very niche.”

For more, see the May 25/June 1 edition of FCNews.

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Durkan's Modesto wins Product Design award at HD Expo

Durkan’s senior director of color and design Mark Page receives Product Design Award in Carpet Category at HD Expo 2015.
Durkan’s senior director of color and design Mark Page receives Product Design Award in Carpet Category at HD Expo 2015.

Las Vegas—Durkan was awarded the top Product Design award in the Carpeting/Carpet Systems/Rugs category for its Modesto collection at the 2015 Hospitality and Design Expo and Conference (HD Expo).  Held annually here, HD Expo is the premier trade show for the hospitality design industry. The IIDA/HD Annual Product Design Competition honors innovation, function and aesthetic advancements in the hospitality industry.

Modesto is a two-part collection of products—Modesto for Rooms and Modesto for Public Spaces. Using two different types of manufacturing techniques, the Modesto Collection delivers the right flooring solution for the right space, with color and design seamlessly coordinated. As part of Durkan’s comprehensive flooring solutions offering, the Modesto Collection coordinates with Mohawk Group hard surfaces and Daltile’s ceramic offerings.

“This is the first collection from Durkan where we thoughtfully created two volumes of products and styles that easily coordinate but are constructed using different manufacturing techniques to address the performance needs of each particular space,” said Mark Page, Durkan’s senior director of color and design. “Design flexibility is key and our Modesto Collection is a perfect example of a design-driven flooring solution.”

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Durkan, Esther Dunbar-Cullum launch Dolce colletion

Dolce.Durkan
Dolce’s designs are printed using Durkan’s Spectronics HD high-resolution digital printing technology to achieve deep color penetration.

Calhoun, Ga.—Durkan and designer Esther Dunbar-Cullum have announced the unveiling of the Dolce collection.  Launching at the 2013 HD Americas show in Miami, Dolce is the second collection to be released in 2013 from Durkan’s recently renewed partnership with Esther Dunbar-Cullum. Continue reading Durkan, Esther Dunbar-Cullum launch Dolce colletion

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Durkan, Stacy Garcia debut Canyon Road collection

Cowboy boots
Canyon Road’s color palettes are inspired by cowboy leather and denim threads, among other textures.

Calhoun, Ga.—Durkan, the hospitality brand of the Mohawk Group, and designer Stacy Garcia have launched the Canyon Road collection. Known for delivering cutting-edge style, Durkan and Garcia deliver once again with their latest designs launching this fall. Continue reading Durkan, Stacy Garcia debut Canyon Road collection

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Page joins Durkan as sr. director of color & design

Durkan, the hospitality brand of the Mohawk Group, is pleased to announce Mark Page has joined the organization as the Senior Director of Color and Design. Page brings almost three decades of flooring design knowledge and industry experience to the position, most recently serving as the Vice President of Design and Marketing for Brintons. In his new role with Durkan, Page will lead and direct the global design team, imparting strategic creative direction for Durkan’s Print and CYP business. Continue reading Page joins Durkan as sr. director of color & design