Industry ponders potential impact of Domotex USA

February 19/26, 2018: Volume 33, Issue 18

By Ken Ryan


Flooring industry executives are decidedly mixed in their response to Hannover Fairs’ plans to launch a Domotex USA trade show in Atlanta next February (FCNews, Jan. 8/15). Some executives who exhibited at Surfaces said there is “no demand” for another trade show and would continue supporting TISE; others, particularly those with operations in the Southeast, said they plan to attend both shows in 2019 and then make a decision as to which one to support. Still others declined comment or stated it was too soon to decide.

Hannover Fairs chose Atlanta, contending that 75% of the U.S. population is located in the eastern half of the country. As well, the majority of flooring companies would be within driving distance of such an event.

Ray Bianchi, vice president, events and business development, Hannover Fairs USA, told FCNews the group conducted extensive research prior to its decision to launch Domotex USA in Atlanta next February. “The industry told us they are excited about the new show and absolutely see this as a must-attend showcase and gathering place. Many of our leading floor covering manufacturers already exhibit at Domotex in Hannover and welcome the addition of the U.S. show to the portfolio.”

The first iteration of Domotex USA would begin Feb. 29, 2019, at the Georgia World Congress Center, with show dates for 2020 to shift into mid-February. The goal is to hold the three core Domotex shows within four to six weeks of each other to make it easier for the industry to conduct business across the portfolio of flooring shows. “Our goal is to build a Domotex USA trade show in the U.S. that is by and for the industry,” Bianchi explained.

Suppliers like Phenix Flooring, based in Dalton, is considering the option of attending the Domotex USA show but has not made a decision yet. In principle, the company said it would be very difficult to support both shows if they were scheduled in conflict with one another due to the considerable amount of time, money and resources required to participate in both events.

“At this point we have committed to participate at Surfaces 2019; beyond that we will see how this thing plays out,” said Mark Clayton, president.

At the same time, Phenix executives believe the East Coast location for Domotex USA is appealing. “We know that [Hannover Fairs] puts on a great event so hopefully they can provide the same opportunity here in the U.S. and accomplish this while controlling show expenses for exhibitors and attendees,” Clayton noted.

Other vendors who have exhibited at Surfaces also plan to stay put. Case in point: Mohawk Industries, which returned to the show two years ago with a massive presence. “We came back to Surfaces at a time when the industry had a lot of questions about the future,” said Seth Arnold, vice president of residential. “We increased our footprint to show our commitment. Our customers told us they really enjoyed coming to the show, and we will go where our customers ask us to go and Surfaces is where we have such demand.”

Shaw Industries, which has enjoyed success with its regional shows, has not been an exhibitor at Surfaces for more than a decade. However, its Anderson Tuftex brand—and its USFloors division—exhibited at Surfaces 2018. “We are always evaluating opportunities to spend time with our customers,” said Carrie Edwards Isaac, vice president, Anderson Tuftex. “We are also listening to our customers to better understand what shows are meaningful to their business, what are they looking for from us and how each event aligns to our business objectives.”

Mannington has long been a staunch supporter of Surfaces and has no plans to change allegiances. “Surfaces is the premier flooring show in the U.S., and we plan to continue to support it,” said Ed Duncan, president. On  whether the industry can support two major events, he added, “That’s just it—we don’t feel the industry can support, or needs, two major shows. It makes more sense to put all our efforts into one large show rather than split up our resources for two shows. The numbers don’t work.”

Flooring retailers may be conflicted as well. “I hear the shows in Shanghai and Hannover are incredible—especially in hard surface—and I would love to experience that,” said Nick Freadreacea, president of The Flooring Gallery, Louisville, Ky. “On the other hand, I would be disappointed to see anything happen to lessen Surfaces. This past year was the most positive I have seen Surfaces in a long time. Most dealers would not attend both, so you could have a diluted audience at each show.”

Informa, which organizes TISE, could not be reached for comment by press time.

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Registration for Domotex asia/ChinaFloor is now open

DACF logo-01Shanghai, China—Domotex asia/ChinaFloor, the annual hub for Asia-Pacific flooring professionals, now welcomes visitors to register for its 2018 edition, March 20-22. This year marks the show’s 20th anniversary and to celebrate, over 100 pre-registered visitors will be granted signature VIP access as well as receive invitations to concurrent conferences and festivities during the show. To register, guests can visit

“I expect our 2018 global visitor registration and attendance to exceed last year’s results,” said Shine Liu, project director of VNU Exhibitions. “The event continues to be the industry’s key meeting point in Asia and the international flooring community is noticing. Since last year, we signed on new international pavilions (Croatia & Iran) and hope to organize more country marquees to join the ranks of Canada, Germany, Switzerland, the UK, USA and Italy.”

Following is a preview of what attendees can expect to see at the show.

InnovAction. The InnovAction flooring campaign empowers carpet, wood and resilient flooring enterprises to launch new products within custom showcases. These flagship pavilions are designed by Kostas Chatzigiannis and his team at KCArchitecture. Companies looking for an ideal platform to introduce their products in the industry will have the opportunity to reach an audience of over 55,000 at the upcoming show.

Sport flooring experience. In the next few years, the Asian-Pacific region will host some of the most important sporting events in the world. The 2018 Asian Games in Indonesia, 2018 Winter Olympics in South Korea and the 2020 Summer Olympics in Japan will all require heavy investment from the region to construct new, state-of-the-art sporting facilities. Domotex asia/ChinaFloor 2018 is following suit and organizing experience zones for companies specializing in sport flooring. The sport flooring area will host a badminton tournament on a 2,152-square-foot pitch of artificial sports turf, organize a Snow + Ice Experience Zone, and open the China Green Campus Construction Forum to visitors interested in discussing the future of “Green, eco-friendly” surfaces with municipal governments, sports bureaus and school associations.

Luxury Brands. VIPs and invited guests can visit Luxury Brands, a distinct display area presenting 15 renowned carpet design firms who indulge visitors with a variety of new, extravagant products.

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Domotex Deutsche Messe to house new creative product showcases

DOMOTEX-HANNOVER-2016Hannover, Germany—In 2018, Domotex will have a stronger focus on interior trends and lifestyle that will frame floor coverings in the broader context of ideas and innovations from the worlds of interior design, furnishing and art. As part of this approach, Deutsche Messe’s Hall 9 will house a Framing Trends display, Jan. 12-25. The new display area will comprise several artistically staged showcases dedicated to the keynote theme, Unique Universe.

The Framing Trends display will be made up of four zones, each with its own distinct perspective on the keynote theme. In the “Flooring Spaces” zone, companies from the floor coverings industry will be able to shine as pioneers and trendsetters by staging highly creative product showcases. In the “Living Spaces” zone, exhibitors will team up with partners from the interior design sector to craft inspiring spaces and innovative lifestyle realms. The “NuThinkers” zone is an opportunity for students, young designers and startups to present their innovative projects catering to product and service individualization. And, the “Art and Interaction” zone will present the keynote theme of Unique Universe in a sensory feast of exhibits from the worlds of art and design.

A limited number of slots are available in the “Flooring Spaces” zone, so an expert panel has been appointed to decide which of the submitting companies will be chosen to have their ideas and designs featured. Internationally renowned architect Peter Ippolito of Ippolito Fleitz Group, Stuttgart, Germany, heads the panel. He will be ably assisted by Hendrik Müller, architect and founder of einszu33 (Munich); Susanne Schmidhuber, founder and partner at Schmidhuber (Munich); and Dr. Susanne Kaufmann, a research associate at the Staatsgalerie Stuttgart art museum.

Companies and manufacturers have until July 20 to submit proposals. For more details, visit:

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Domotex 2017 puts fresh wind in the sails of the global floor coverings industry

DOMOTEX-HANNOVER-2016Hannover, Germany—After four action-packed days, Domotex 2017 drew to a close, chalking up considerable growth in terms of its exhibitor lineup and the total amount of space booked, and with an even higher percentage of exhibitors and visitors from abroad. A total of 1,409 exhibitors from more than 60 countries showcased their latest innovations to a global audience at the Hannover Exhibition Center, once again impressively highlighting the innovative spirit and high performance capability of the floor coverings industry.

“Thanks to its strong exhibitor lineup, myriad innovations and unparalleled international scope and reach, DOMOTEX has impressively underscored its reputation as the international floor covering industry’s leading marketplace and showcase for innovations,” remarked Dr. Andreas Gruchow, the Deutsche Messe managing board member in charge of Domotex. “Our exhibitors were particularly pleased with the high caliber of the international audience they encountered here, while the show’s visitors, for their part, responded enthusiastically to the globally unrivalled array of offerings at Domotex.”

Attendance was on a par with the last comparable Domotex, staged in 2015. Around 70% of visitors were from abroad, with the majority (43%) coming from EU countries. There was a considerable increase in visitors from the near and Middle East (up 9%) as well as East and Central Asia (up 16%). Appreciably more visitors came from the U.S. and the United Kingdom, in particular.

“Domotex is a very important trade fair for USFloors as the makers of COREtec,” said Piet Dossche, CEO, USFloors. “Last year we used Domotex for the European launch of COREtec, and that was a tremendous success. This year we are unveiling a total of 29 new designs at Domotex, and they have been meeting with a very good initial response here in Hannover. Visiting professionals are showing keen interest in our new colors. We are also amazed at the huge media interest we have experienced at our stand, which is twice as big as last year’s.”

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Finalists nominated for Carpet Design Awards 2017

domotexHannover, GermanyA jury of design and carpet industry experts have chosen 24 finalists in eight categories for the 2017 Carpet Design Awards. The winners will receive their awards at a ceremony on Jan. 15, at the Innovations@Domotex area in Hall 17.

The eight categories of the Carpet Design Awards reflect a range of production methods, price segments and design philosophies, and also correspond to various distribution channels and carpet use scenarios. The selection process involved judging the carpets in terms of design and design concept, material, execution, structure and quality, and sustainability and branding.

Following are the nominees for each category:
Category 1: Best Studio Artist Design

  • Chosrau’s Spring Reloaded, Atelier for Textildesign, Beate von Harten (AT)
  • Wrap, Dena Lawrance (AU)
  • Vlisco Recycled Carpet, Simone Post (NL)

Category 2: Best Modern Design Superior

  • Threads, Mariantonia Urru (IT)
  • Dresden Brown, Rug Star (DE)
  • Supermoon, Sterling Rugs (IN)

Category 3: Best Modern Design Deluxe

  • Summit, Wool and Silk Rugs (US)
  • Stalagmite, Choudhary Exports (IN)
  • Rapture 4—the Kundan Pure Silk collection, Zollanvari (CH)

Category 4: Best Traditional Design

  • Kamal from Artisan Originals, Jaipur Rugs Company (IN)
  • Vase Green, Ayka Design (AE)
  • Nandi, Indigo Looms (IN)

Category 5: Best Transitional Design

  • Ariana Barchi collection, Ariana Rugs Hamburg (DE)
  • Shiraz Sabz, Hossein Rezvani Design (DE)
  • Allure, Rug Art International (US)

Category 6: Best Flatweave Design

  • Souf collection BJT-18, Art Resources (US)
  • Scandinavian flatweave 2, R & K (US)
  • Alhambra, Rug Art International (US)

Category 7: Best Modern Collection

  • Unstring by Kavi, Jaipur Rugs Company (IN)
  • Pattern Mix collection, Galleria Battilossi (IT)
  • The Winter Series, Tissage (IN)

Category 8: Best Transitional Collection

  • Marrakesch collection Morroco -21, Art Resources (US)
  • Alasht collection, Edelgrund (DE)
  • Dalga Kilims collection, Kirkit (TR)

All 24 of the shortlisted carpets will be on display at Domotex 2017 in Hannover, Germany. Visitors to the show will be able to view them and vote for their favorites. The carpet that receives the most visitor votes will be presented with the “Best Liked by Domotex Visitors” prize at the end of the show. Houzz will also be running a competition in which members of its interior design community can select their personal favorites. Each participant will go into a prize draw, with the winner receiving a free trip to Hannover to attend Domotex and the Carpet Design Awards ceremony. For further information, visit

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Innovations@Domotex 2017 showcase chosen

Innovations@DOMOTEX JurysitzungHannover, GermanyDomotex, a leading trade fair for carpets and floor coverings, will once again be putting the spotlight on the sector’s latest trends and applications. A jury of professionals chaired by Munich designer Stefan Diez has selected 38 finalists to be featured in the Innovations@Domotex display at the show from Jan. 14 to 17.  An overview of the finalists can be seen here.

“We have seen some exciting products that stand out thanks to creative and smart approaches. Of course, there are also some existing products that have been given an innovative and exciting twist by means of clever product development,” Stefan Diez said. The jury’s choices were based on technical innovation, design concept, quality and relevance for the target group.

The innovations chosen by the jury reflect current and emerging trends for both residential and commercial settings. The jury of experts has made out a clear trend towards sustainability as a major selling point and recurring theme across all entries. A lot of emphasis is also being placed on products with a natural look and feel, whose textures, materials, motifs and surfaces take their cues from nature. Individuality also remains a key trend.

The Innovations@Domotex showcase launched in January 2014 has since become an annual highlight at Domotex. The idea behind this special showcase is to lead interested trade visitors right to all the latest and greatest innovations as featured in the Innovations@Domotex areas in Hall 6 (textile and resilient floor coverings), Hall 9 (parquet, laminates and applications/installation technology) and Hall 17 (modern, handmade carpets). Innovations@Domotex thus gives visitors an easy way to grasp everything new on the scene. Not only can they see and touch the products on display, but also compare various offerings and advances while getting in touch with the exhibitors who created them.

Information on the jury can be found here:

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LVT, WPC fuel interest at Domotex Asia

March 28/April 4, 2016; Volume 30, Number 20

By Ken Ryan

Screen Shot 2016-04-01 at 9.32.37 AMLuxury vinyl tile and WPC-type products highlighted the 18th annual Domotex asia/Chinafloor trade show in Shanghai last month, according to U.S. executives who attended the event.

Although attendance figures were not available at press time, VNU Exhibitions, the show organizer, said more than 1,300 exhibitors signed up for the event, the largest flooring trade show in Asia. As a reflection of the category’s prominence, the resilient section alone commanded three large halls.

LVT continued to generate the most interest among attendees. Within LVT, WPC-type products—engineered vinyl, wood-plastic composites, waterproof core offerings, rigid planks—were prominent in almost every LVT producer’s booth, according to John Wu, president and CEO of Novalis Innovative Flooring.

He told FCNews that despite LVT being the fastest growing flooring category globally for the last five years, “it is still a relatively unknown product to Chinese flooring dealers.” To that end, Novalis set out to educate Chinese retailers about the features and benefits of particularly its own offerings—in its quest to become the No. 1 brand in China. The company showcased its portfolio of LVT products in hopes of adding to its dealer network. The company also introduced a room visualizer capability for its AVA commercial LVT website.

“Within LVT, I had also noticed a few more woven vinyl producers showing products,” Wu noted. “However, quality varies a lot.”

Michael Martin, president and CEO of the National Wood Flooring Association (NWFA), noted the positive sentiment at Domotex. “The general attitude at the show was a little more upbeat than a couple of years ago, and I think we are seeing more U.S. participation than we have in the past.”

Brian Parker, director of marketing for Haines, said he would compare the traffic the first two days at Domotex Asia “to a typical first day at Surfaces,” before attendance fell off rather dramatically on the final day.

Screen Shot 2016-04-01 at 9.33.34 AMWu also reported traffic on the first day was quite strong, with a good mix of international and domestic visitors. “On the second day, we noticed domestic traffic had slowed down while there were still quite a few European and American visitors. The last day was pretty quiet, likely due to most international visitors returning home that day for Easter holidays.”

In an effort to expand its global exposure, USFloors exhibited at the Domotex Asia for the first time. Piet Dossche, CEO of USFloors, said before the show that this year’s presence was intended to deliver a clear message that the company plans to expand its operations worldwide and establish partnerships with reputable local players in every region. Dossche, along with Sam Ruble, vice president of sales, and other members of the USFloors’ team spent a total of 12 days in China. Ruble said the show met the company’s expectations.

Also for the first time, Domotex asia/Chinafloor hosted a delegation of U.S. distributors and associations. Delegates met with peers from China and other parts of Asia, previewed new products and technologies, toured manufacturing sites and learned about conducting business with Asian partners.

Parker, who was part of that contingent, said he spent most of his time looking for new products and designs that are trending internationally. “There was certainly a lot of LVT/WPC at the show as well as wider-width products. Being that this was my first time in China it was an eye-opening experience both from an informative and educational standpoint globally.”

Martin said many of the trends that begin in Europe or the U.S. find their way to Shanghai. “Every year at this show we see wider widths and longer lengths. There is still a lot of gray but more neutral colors are gaining traction.” He said he noticed more European exhibitors than in the past, probably in an effort to increase their national presence as “the market [there] has been soft.”

He also visited Shanghai on behalf of the American Hardwood Export Council (AHEC), which runs a worldwide program to promote the full range of American hardwoods in over 50 export markets. This meeting was specifically targeted to China. “They saw an opportunity with imports from us for their emerging middle class in China. We also met with a [trade] organization on the need for quality control throughout the world.”


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Carpet Design Awards finalists named

Screen Shot 2015-12-15 at 4.09.15 PMHannover—The finalists of the Carpet Design Awards 2016 have been named. In November, a jury nominated the best handmade designer carpets for the final round of the international competition. Presented in eight categories, the Carpet Design Awards honor the outstanding quality and design of the world’s best carpets. The number of entrants was particularly high this year, with a total of 320 carpets from 21 countries submitted vs. 250 entrants the previous year. Twenty-four carpets have made it through to the final round and will be on display at Domotex Hannover, slated for Jan. 16-19 here. The categories range from studio artist, classic/traditional and modern designs to best innovation. The winners of each category will be formally announced on Jan. 17 in the Innovations@Domotex area. Finalists are as follows:

Best Studio Artist Design

o    Re Orient, Studio Brieditis & Evans

o    Squeeze, Studio Brieditis & Evans

o    Beauty, Ayka Design

Best Modern Design Superior

o    Crystallized – Ice, Creative Matters

o    Aleph, Naziri OHG

o    Emerald 1, Art Resources

Best Modern Design Deluxe

o    Electric Taupe, Hossein Rezvani Design OHG

o    New Orleans from Bruno Moinard, Chevalier édition

  • Taittu, Free Verse, Jaipur Rugs

Best Traditional Design

o    Yildiz, Öz-kent Hali

o    Marta Stripe, Rug and Kelim

o    Suzani, Wool & Silk

Best Transitional Design

o    Secret Garden, Naziri OHG

o    Reflection, Choudhary Exports

o    Persy from Samuel Accoceberry, Chevalier édition

Best Modern Collection

o    Origami Collection, Ayka Design

o    Free Verse, Jaipur Rugs

o    Landscapes Collection, Wool & Silk

Best Traditional Collection

o    Sumak Spezial, Theo Keller GmbH

o    Pine Garden, Rug Star GmbH

o    Ottoman Collection, Wool & Silk

Best Innovation

o    Glow, Zollanvari AG

o    Stereogram, Thibault Van Renne BVBA

o    Canvas, Papilio by Prado Rugs N.V.

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Delegation of U.S. distributors to attend Domotex Asia/Chinafloor 2016

logo-new-124Shanghai, China—Domotex Asia/Chinafloor 2016, slated for March 22-24 at the Shanghai New International Expo Center here, will host its first North American distributor delegation during the show. Delegates will meet with peers from China and other parts of Asia, preview new products and technologies, tour manufacturing sites and learn about conducting business with Asian partners.

Pre-arranged visits to production facilities of leading flooring manufacturers located near Shanghai will give delegates an important introduction to China’s manufacturing and business practices. “Chinese manufacturers make fabulous products at excellent values, but business is conducted in a different manner in Asia,” said Jim Gould, president of the Floor Covering Institute. “It is important to see the facilities, meet the people, clarify expectations and avoid misunderstandings. Costly mistakes can be made if the details are not talked through to achieve a true meeting of the minds.”

Gould strongly recommends that all attendees take an extra day or two to visit manufacturers while in China during the exhibition. “China has become the hotbed of innovation. Anyone missing Domotex Asia/Chinafloor will be a year behind learning what is new and what the future holds. Distributors especially need to visit the show because their customers depend on them to offer the newest and best products available.”

Some delegates include Hoy Lanning, senior vice president, CMH marketing and Haines purchasing; Steve Rosenthal, senior vice president of sales and marketing, All Tile; Theodore Gillgrist, vice president, purchasing, William M. Bird; and Michael Martin, president and CEO, National Wood Flooring Association.

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Resilient remains fastest growing sector at Domotex Asia/Chinafloor 2016

Screen Shot 2015-11-04 at 1.20.06 PMShanghai—With five months to go, 95% of exhibition space is already booked for Domotex Asia/Chinafloor 2016, taking place March 22-24 here, with resilient flooring taking the lead. Over 250 domestic and international resilient manufacturers will be exhibiting throughout three dedicated halls. Space dedicated to international resilient flooring is the fastest filling section of the exhibition hall so far, which shows a strong trend in the Asian and Chinese marketplace.

Some new exhibitors will include USFloors, Konkera, KCC and Ilshin. USFloors has chosen to exhibit at this show to “further emphasize the company’s commitment to expand globally and look for strong partners all over the world,” said Piet Dossche, president and CEO of USFloors.

In addition, the show’s new two-year contract plan, offering preferred rates and benefits, was met with great enthusiasm across the industry.

Free online pre-registration is open at